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Entrepreneurship

WPMM: EPSHWinter 2015 

Sebastian SchäferSebastian.schaefer@wiwi.uni-frankfurt.de

Thomas Funkefunke@wiwi.uni-frankfurt.de

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Entrepreneurship - WiSe 2015/2016 2

How fast were 50 Million customers reached?

75 years 38 years 13 years 4 years

Only a couple

days

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What are Reasons for the Startup Explosion

and so-called Micro-Multinationals?

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1. Startups can now be built for thousands, rather than

millions of dollars

2. A higher resolution venture finance industry3. Entrepreneurship is developing its own management

science

4. Speed of consumer adoption of new technology

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Number of big companies founded at

given dates

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Entrepreneurship in Germany

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Proportion of Founders Students

Germany EurozoneThinking

about it

 Actually

founding

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Entrepreneurship in Germany

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Why a Course on Entrepreneurship?

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• To create awareness among students

•   It‘s relevant for innovation and economic prosperity

•   It‘s an inherently scientific approach

•

It can be taught (at least to some extent)!

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Course Structure and Description

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Aims of the course:1.   You‘ll learn about the startup process (Data, Research, Best Practices,

Tools)

2.   You‘ll (hopefully) find out whether being an entrepreneur is a viable

option for you

Exam:

• 5 CPs, 90 minutes written exam; oral exam possible for exchange students

• Exam questions address material referred to and discussed in class (slides,

papers, chapters, etc.)

Material:

• Slides, assignments will be uploaded on studentica

• Q&A within your group/within class on studentica

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Get out of your building!

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STARTUP

CHALLENGE

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Date  Speaker   Topic 

Part I: Basics

14.10.2015 (16-18 Uhr) Funke/Schäfer Welcome & Intro / Basics

Entrepreneurship

21.10.2015 (16-18 Uhr) Funke/Schäfer The Entrepreneurial Mindset & Behavior

21.10.2015 (18-20 Uhr) Schäfer Unibator-Pitch

Special Event: Tech Ecosystems Dialogue, 27.10., 1 pm, Campus Westend 

28.10.2015 (16-18 Uhr) Funke Entrepreneurial Ecosystems

Part II: The Startup Process

04.11.2015 (16-18 Uhr) Schäfer The Entrepreneurial Process: Frameworks

04.11.2015 (18-20 Uhr) Schäfer Idea Generation, Customer Development

Syllabus (1/3)

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Syllabus (2/3)

18.11.2015 (16-18 Uhr) Funke Team Development

18.11.2015 (18-20 Uhr) Funke Business Modelling

25.11.2015 (16-18 Uhr) Graf Lambsdorff Legal Matters

02.12.2015 (16-18 Uhr) Westervelt Sales

02.12.2015 (18-20 Uhr) Bernskiöld Traction/Growth Web Metrics &

Experimentation

09.12.2015 (16-18 Uhr) Funke Startup Valuation

16.12.2015 (16-18 Uhr) Funke Storytelling for Startups

16.12.2015 (18-20 Uhr) Funke Pitch Training/Mock Exam

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Syllabus (3/3)

Part III: Startup Cases

13.01.2015 (16-18 Uhr) Nörtersheuser Startup Case I: Covomo

20.01.2015 (16-18 Uhr) Hart/Schäfer Startup Case II: Dr. Severin

20.01.2015 (18-20 Uhr) Funke Startup Case III: High Five und ggf

Goldkehlchen

27.01.2015 (16-18 Uhr) Heydenreich Startup Case IV: Pippa & Jean

03.02.2015 (16-18 Uhr) Weiss Startup Case V: Qforma

03.02.2015 (18-20 Uhr) Kudlich Startup Case VI: Foodora

10.02.2015 (16-18 Uhr) Funke / Schäfer Closing

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Special Event 

Unibator-Pitch

Where: HZ7When: October 21, 18:00  – 19:30

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Special Event

Tech-Ecosystems Dialogue 2015

Where: Festsaal, Campus WestendWhen: October 27, 13:00  – 24:00

Register here: www.tech-ecosystems.com

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Some Books

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http://startupclass.samaltman.com/

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How to get started, informed and connected?

• Join events Frappe, Enactus, Startup-Weekend, Unibator-

Events, Tech-Ecosystems Dialogue, Product Hunt, Fuckup

Night, Between-The-Towers

• => good overview on meetup, Innovation Map,

• Stay tuned with Gründerszene, Deutsche Startups,

TechCrunch (and many other blogs)