presentation social networking for o xcom july 2010

Social Networking for BusinessAnnmarie Hanlon & Joanna Akins

.linkedin.com

.slideshare.net

.xing.com

.plaxo.com

.ecademy.com

.ryze.com wallst.net

.yammer.com

.networkingfor nals.com

http://www.multiply.com http://www.webshots.com http://www.kodakgallery.com http://www.snapfish.com http://www.fotki.com http://www.smugmug.com http://www.zooomr.com http://picasa.google.com http://www.zoto.com

ls/Platforms ://www.livejournal.com ://www.ning.com ://www.vox.com ://buzzm.worldbank.org ://www.movabletype.org ://www.sharethis.com ://lifestream.fm ://crowdvine.com/home

http://groups.google.com http://www.meetup.com

Wikis http://www.wikipedia.org http://recipes.wikia.com http://uncyclopedia.wikia.com http://www.wikihow.com http://www.wikimapia.org http://www.wetpaint.com http://en.wikibooks.org http://pbwiki.com http://wikitravel.org http://lyricwiki.org http://gollum.easycp.de/en/ http://www.qwika.com/ http://en.wikiwix.com/

O verd rive In tera ctive S o c ia l Media M a p The Stuff W e Think You S h o u ld C a re A b o u t

Lifecasting http://www.justin.tv

http://www.ustream.tv

Social Networks

http://www.facebook.com http://www.ning.com

http://www.myspace.com http://www.hi5.com

http://www.friendster.com http://www.skyrock.com/

http://www.orkut.com

Search Engines http://www.google.com http://www.yahoo.com

http://www.msn.com http://www.baidu.com (China)

http://www.aol.com http://www.ask.com

http://www.sohu.com (China) http://search.comcast.net

http://my.att.net http://www.nextag.com

http://www.business.com http://www.dogpile.com

http://www.lycos.com http://boardreader.com

B2B Social Networks http://www http://www http://www http://www http://www http://www http://my. http://www http://www professio

Photo Sites http://www.flickr.com http://photobucket.com http://imageshack.us http://www.fotolog.com Social Bookmarking

http://digg.com http://technorati.com http://www.mixx.com http://www.stumbleupon.com http://www.kaboodle.com http://www.propeller.com http://del.icio.us http://www.mybloglog.com http://www.newsvine.com http://www.boingboing.net

http://www.netlog.com http://www.bebo.com

http://www.tagged.com http://www.imeem.com

http://badoo.com http://www.xanga.com

http://www.myyearbook.com http://www.classmates.com

VideoSites

http://video.google.com http://www.youtube.com

http://video.msn.com http://vids.myspace.com

http://video.aol.com http://www.dailymotion.com/us

http://www.veoh.com http://www.metacafe.com

http://www.break.com http://www.hulu.com

http://revver.com http://www.stickam.com

http://blip.tv http://www.viddler.com

Micro Blogging/Texting http://www.twitter.com

http://twitpic.com http://www.twitxr.com

http://search.twitter.com http://www.tweetscan.com

http://www.twemes.com http://www.mocospace.com

http://www.tumblr.com http://friendfeed.com http://www.plurk.com

http://lifestream.fm http://jaiku.com http://identi.ca http://jott.com

http://socialthing.com http://www.I2seconds .tv

http://www.swurl.com http://www.utterli.com

http://www.itsmy.com/itsmy http://www.brightkite.com

http://ping.fm http://www.dodgeball.com

http://www.pinger.com http://www.seesmic.com

Too http http http http http http http http

Blogs http://technorati.com http://blogsearch.google.com http://www.wordpress.com http://www.wordpress.org http://www.blogspot.com http://www.blogger.com

Reviews/Travel http://cityguide.aol.com/ http://www.tripadvisor.com http://www.yelp.com http://www.citysearch.com/ http://www.wayn.com/

Groups http://groups.yahoo.com

http://www.fark.com http://reddit.com http://www.slashdot.com http://www.bloglines.com http://friendfeed.com http://www.furl.net/ http://www.blinklist.com http://www.mister-wong.com http://ma.gnolia.com http://www.sphinn.com

Podcast http://www.apple.com/itunes/ http://www.live365.com http://www.podcast.com http://www.podcastalley.com

S o c ia lize With U s

overdriveinteractive.com /facebook

m yspace.com /overdriveinteractive

tw itte r.c o m /o v rd rv

W eb s ite s To o ls

Are we m iss in g o n e? S u b m it y ou r w eb site a n d see

O verd r ive In terac tive is an o n lin e m ark e tin g se rv ice s firm th a t h e lp s co m p an ies c rea te g en u in e an d las tin g co n n ec tio n s w ith th e ir ta rg e t a u d ie n ce s a n d custom ers using Social M edia M arketing, Search Engine M arketing and Online M edia. Learn m ore by visiting us at ww w.Overdrivelnteractive.com or call 617-254-5000.

the ex p a n d ed v e r s io n a t overdriveinteractive.com /social-m edia-m ap

Media Number of users – January 2010

Number of users – July 2010

Address book / Actions

LinkedIn 65M Connections / Status update

Twitter 75M accounts, 10-15M active users

110M accounts

Followers  / Tweet

Blogs ? 100M 110M Fans / Post

Facebook 400M 500M Like / Wall post

Slideshare 23M per month 30M per month

Viewers / Upload presentations & embed in blog

YouTube 71M per month  300M  Viewers / Upload video, Create channels

Statistics – January 2010

B2CB2B BRANDS / THIRD SECTOR

“Facebook is a registered trademark of Facebook, Inc.”

Who are your clients/customers?

Who is using social networking and why? 

B2CB2B BRANDS / THIRD SECTOR

10 benefits from social networking

1. Google juice

2. Raise company profile

3. Journalists and editors

4. Increase contacts / opportunities

5. Promote messages to a wider audience 

6. Time limited offers

7. Test and promote new products

8. Recruitment

9. Client service tool

10. Generate business leads

LinkedIn

Twitter

Twitter

Slideshare

What software can manage Social Networking?

Joining the dots

Protect your company online

1. Organise a Social Networking Policy2. Capture your online space3. Provide suitable images4. Prepare potential responses5. Create stock phrases6. Organise Google Alerts 7. Whatever tools you use, maintain your 

company presence

Quick Wins

1. Where are your current and future clients / customers?

2. Decide what you want to achieve3. Agree identity (corporate or personal)4. Decide how to manage5. Add Twitter, LinkedIn etc  to website, email 

address, business cards 6. Join it together7. Give users something else8. Connect to each other!

Social Networking for Business

Annmarie Hanlon & Joanna Akins

http://www.evonomie.nethttp://www.linkedin.com/companies/evonomie