presented by richie moretti prepared by jo ellen basile february 18, 2012 turtle tag funds...

Presented by Richie MorettiPrepared by Jo Ellen Basile

February 18, 2012

Turtle Tag Funds Transport, Tanks, & Technology

at The Turtle Hospital

License Plate Grants Since 200212 Grants Totaling $200,000

Grant Awarded Received

MTG 02-002 14,061.25$ 14,061.20$

STG 04-021C 13,164.00$ 13,164.00$

STG 05-011C 9,000.00$ 9,000.00$ STG Emergency Grant 11/17/05 19,960.51$ 19,960.51$

STG 07-016C $11,600.41 10,440.37$

STG 08-016C 14,439.00$ 13,751.98$

STG 08-017E 5,552.00$ 5,552.00$

STG 08-024C 9,520.76$ 9,520.76$

STG 09-008E 40,571.78$ 38,823.66$

STG 09-010C 2,410.00$ 2,410.00$

STG 10-013C $17,585.76 15,398.28$

STG 11-005C 48,902.00$ 47,905.40$

206,767.47$ 199,988.16$

Funding Transport

Delivery of new ambulance from Niles Auto

New and repaired ambulances parked along US 1

Funding Transport

• Fully equipped ambulance for medical emergencies

• Peak times: 5 turtle calls per hour (rare)

• Covering all of the Florida Keys, 120-mile island chain

• Conducting outreach minimum 30 days per year

• In addition, we visit schools and rest homes

Funding Tanks

Main Pool: surrounded by ten 500-gallon tanks & five square dividable tanks

Annex: two 2,000-gallon, large turtle tanks & six 500-gallon tanks

Funding Tanks

• Funded purchase of 24 tanks since 2002• Economy of installation by our own staff

Divided tank Room for procedures in large tanks

Emergency Grant • Hurricane Wilma tidal surge in October 2005.• $19,960.51 license plate emergency grant allowed quick

restoration of facility.• No turtles were harmed (just lost for a few days).

Funding Technology

X-ray scanner allows the conversion of 25-year patient history into digital files.

Blood analysis equipment allows in-house results as well as training & consultation.

Funding Technology

Customized ventilator allows adjusted intervals of .5 to 4 minutes. Extremely useful for long recovery times of sea turtles.

Education Center Remodel Completed in September 2010 for $38,824.00.

Promotion = More Sea Turtle Funding!• Signage• Press Releases• Newsletter Articles• Mentioned in Our Educational

Program: 35,000+ participants per year average

• Ambulance Parked on Busy US 1: One of Florida Keys’ most photographed icons

News Coverage ExampleNewman PR Report Summary

• Search: Turtle release, Sara, Turtle Hospital

• Total Hits:143• Total Audience Impressions:8,238,439• Total Publicity Value:$372,953.47• 1) Market: Nationally Televised [NT]• Date: 09/16/2011 Time: 5:00pm

COVERAGE WENT INTERNATIONAL!

Photos by Andy Newman, FL Keys News Bureau

Thank You• Sea Turtle Conservancy (CCC)

– Sponsored the license plate through the legislature– Designed the plate– Marketed it: one of Florida’s top 3 specialty tags

• Sea Turtle Grants Committee• Conservancy Staff (Program Administrator Dan Evans)

Charley stretches his flippers in his large rehab tank.