Presented by Richie MorettiPrepared by Jo Ellen Basile

February 18, 2012

Turtle Tag Funds Transport, Tanks, & Technology

at The Turtle Hospital

License Plate Grants Since 200212 Grants Totaling $200,000

Grant Awarded Received

MTG 02-002 14,061.25$ 14,061.20$

STG 04-021C 13,164.00$ 13,164.00$

STG 05-011C 9,000.00$ 9,000.00$ STG Emergency Grant 11/17/05 19,960.51$ 19,960.51$

STG 07-016C $11,600.41 10,440.37$

STG 08-016C 14,439.00$ 13,751.98$

STG 08-017E 5,552.00$ 5,552.00$

STG 08-024C 9,520.76$ 9,520.76$

STG 09-008E 40,571.78$ 38,823.66$

STG 09-010C 2,410.00$ 2,410.00$

STG 10-013C $17,585.76 15,398.28$

STG 11-005C 48,902.00$ 47,905.40$

206,767.47$ 199,988.16$

Funding Transport

Delivery of new ambulance from Niles Auto

New and repaired ambulances parked along US 1

Funding Transport

• Fully equipped ambulance for medical emergencies

• Peak times: 5 turtle calls per hour (rare)

• Covering all of the Florida Keys, 120-mile island chain

• Conducting outreach minimum 30 days per year

• In addition, we visit schools and rest homes

Funding Tanks

Main Pool: surrounded by ten 500-gallon tanks & five square dividable tanks

Annex: two 2,000-gallon, large turtle tanks & six 500-gallon tanks

Funding Tanks

• Funded purchase of 24 tanks since 2002• Economy of installation by our own staff

Divided tank Room for procedures in large tanks

Emergency Grant • Hurricane Wilma tidal surge in October 2005.• $19,960.51 license plate emergency grant allowed quick

restoration of facility.• No turtles were harmed (just lost for a few days).

Funding Technology

X-ray scanner allows the conversion of 25-year patient history into digital files.

Blood analysis equipment allows in-house results as well as training & consultation.

Funding Technology

Customized ventilator allows adjusted intervals of .5 to 4 minutes. Extremely useful for long recovery times of sea turtles.

Education Center Remodel Completed in September 2010 for $38,824.00.

Promotion = More Sea Turtle Funding!• Signage• Press Releases• Newsletter Articles• Mentioned in Our Educational

Program: 35,000+ participants per year average

• Ambulance Parked on Busy US 1: One of Florida Keys’ most photographed icons

News Coverage ExampleNewman PR Report Summary

• Search: Turtle release, Sara, Turtle Hospital

• Total Hits:143• Total Audience Impressions:8,238,439• Total Publicity Value:$372,953.47• 1) Market: Nationally Televised [NT]• Date: 09/16/2011 Time: 5:00pm

COVERAGE WENT INTERNATIONAL!

Photos by Andy Newman, FL Keys News Bureau

Thank You• Sea Turtle Conservancy (CCC)

– Sponsored the license plate through the legislature– Designed the plate– Marketed it: one of Florida’s top 3 specialty tags

• Sea Turtle Grants Committee• Conservancy Staff (Program Administrator Dan Evans)

Charley stretches his flippers in his large rehab tank.