press advertising - radio times christmas issue reason for advertising: good brand awareness during...
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Press Advertising - Radio TimesChristmas Issue
Reason for advertising: Good brand awareness during a key booking period when the new Guide is historically launched.
Response to date: 582 direct brochure requests via “RT Brochures” (not including direct requests via www.englishriviera.co.uk).
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Online - Information Link
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Reason for Advertising: Low Cost Per Response (CPR), high volume of requests generated and good conversion from enquiries to bookings.
Response to date: 5000 brochure requests.
Direct Mail- CIC Holiday Brochure Panel
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Reason for advertising: Good CPR, Strong database of UK Holiday consumers with high enquiries to bookings conversion.Response to date: 3,254 brochure requests (estimated response only 2,500 so a very strong campaign)
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