priyanka-cv

Priyanka YadavMarketing

priyanka.yadav@ieseg.fr

+32 465378415

www.linkedin.com/in/priyanka-yadav-22270929

privy.priyanka

Management and engineering graduate with 3+Years of work experience in product marketing ,social media marketing and application development.

Work Experience06/2016-Present Antwerp,Belgium

Product Marketing Intern Nissan Benelux

Input and control of digital marketing material and website with website traffic reporting (qualified audience/car configurations)

Market research on competitors offers, analysis in Jato and preparation of KPI reporting tools for monthly review meetings

Responsible for offline marketing by updating pricelists, car configurators, brochures and for the special sales request process

Support the team in preparation, launch of new products and execution of dealer product training and Brussels Motor show

10/2015-12/2015 Mumbai,India

Marketing Assistant The Mentorpreneurs

Developed content -SWOT Analysis, Competition Analysis of similar / identical services providers

Researched and Listed Potential / active Investors in India, 17 probable Portals covering start-ups stories on social media

Made strategy for effective Marketing / Branding Creating Teasers for Social Media Campaigns

11/2012-06/2015 Bangalore,India

Application Developer/Corporate Campaign Leader for Teach For India (TFI) IBM India Pvt Ltd

Designed hybrid user stories as per functional requirements through scripting /workflow/configuration and performed unit testing, client demo and process documentations

Supported previous releases and resolved functional issues /performance defects

Developed innovative awareness campaigns to spread awareness about TFI which resulted in highest number of registrations for fellowship in Bangalore

Responsibilities

Responsibilities

Responsibilities

Educationo1/2016-06/2016 Paris,France

International Master of Business AdministrationIESEG School of Management

06/2015-12/2015 Mumbai,India

Global Management Program (Masters)SPJain Institute of Management and Research

06/2008-06/2012 Pantnagar,India

Bachelor of Technology in Computer EngineeringCollege Of Technology

Skills & Competences

Marketing Management

Online Marketing

Microsoft Office

Market research

Digital Marketing

Communication

Negotiation

Analytical

Projects

Worked on Situation Analysis, Customer behaviour, segmentation and target group, Brand Positioning and Future Strategy

Worked on visibility of Program which increased the i-balls of the program from 200 to 5000 in 1 month. Made a campaign trending with 1.2k people.

Developed online Blog and forum used for posting thoughts, asking queries and having discussions

Industry Project- Product :Roohafza (Beverage)

Course (Global management Program) marketing

Hewlett Packard India Pvt Ltd

Certifications

University of Illinois at Urbana-Champaign

University of Illinois at Urbana-Champaign

-Digital Analytics for Marketing Professionals

-Digital Marketing Channels

Languages

NativeorBilingual Intermediate

NativeorBilingual

English French

Hindi

Interests

Multicultural Experiences | Psychology | Social Service | Blogging