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B321Production Exercise, Planning &
Evaluation
Name:Class:Media Teacher:
Using original photography create a billboard advertisement for a brand new domestic
product aimed at men.
Production Exercise, Planning and Evaluation Document
Page 2
Contents
Similar textsPage 3
Targeting Audience & Technical Skills
Page 4
Codes and ConventionsPage 5
Target AudiencePage 7
Initial and Final IdeasPage 8
DiaryPage 16
DraftsPage 11
Photograph & FontsPage 14 & 15
Evaluation Page 18
Production Exercise, Planning and Evaluation Document
Page 3
Similar TextsPrint and stick existing advertisements for domestic products here. Then write a short analysis of how they have targeted the audience.
Production Exercise, Planning and Evaluation Document
Page 4
Targeting AudienceCreate a mind map below of the ways in which you could
make a domestic product (like the ones on the Page 3) appeal
to men instead of women.
Technical SkillsWhat software have you used to create your Billboard? Write
a little bit about what you did exactly.
Production Exercise, Planning and Evaluation Document
Page 5
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Production Exercise, Planning and Evaluation Document
Page 6
Codes and ConventionsWhat codes and conventions do these billboards contain?
Brainstorm below the codes and conventions that you might use in your advertisement.
Production Exercise, Planning and Evaluation Document
Page 7
Target AudienceYou have been asked to create a new billboard advertisement for a new
domestic product aimed at MEN.
Using E.C.H.O.M.A.N. write down what these men will be like.
What would you like your target audience to think about your domestic
product?
Brainstorm below what tricks and techniques you will use to make the product appeal to them!
Production Exercise, Planning and Evaluation Document
Page 8
Initial IdeasDesign your products logo
Draft 3
Draft 2
Draft 1
Production Exercise, Planning and Evaluation Document
Page 9
Initial Ideas
Images
ColourS
Layout
Slogan
FONTS
Brainstorm below your ideas.
Production Exercise, Planning and Evaluation Document
Page 10
Final IdeaBased on your ideas draw out what your final billboard might look like!
Production Exercise, Planning and Evaluation Document
Page 11
Draft 1Show your final idea to the class, talk through it. Write below the
feedback you get and then in the second box make a list of the adverts
strengths and weaknesses.
Audience Feedback
Strengths Weaknesses
Production Exercise, Planning and Evaluation Document
Page 12
Draft 2Draw below a second version of your advert. This time show it to your
target audience and list what they think the strengths and weaknesses are.
Second Draft of Advert
Strengths Weaknesses
Production Exercise, Planning and Evaluation Document
Page 13
Draft 3Draw below a third version of your advert. Then below write:
What has changed from your advert Page 10 to this and why did you make
these changes?
Third Draft of Advert
The Changes
Production Exercise, Planning and Evaluation Document
Page 14
Photograph PageNow create your advert, take your photos, print them out and put
them all here. Circle the one you think is best and say why.
Production Exercise, Planning and Evaluation Document
Page 15
Fonts PagePrint out all the possible fonts you could use, circle the one you think
will work best.
Production Exercise, Planning and Evaluation Document
Page 16
Final AdvertHaving used Adobe Photoshop to put the advert together print it out
and stick it onto this page.
Production Exercise, Planning and Evaluation Document
Page 17
Progress Mark SchemeBelow is the mark scheme for each element of the practical task. The levels are accumulative, which means that you need to complete the work in levels
1, 2, 3 and 4 to reach a level 4.
When you complete a level, highlight the box to show your progress and remember to keep aiming high!
Level 1 Level 2 Level 3 Level 4Evaluation Not all questions
answered.Most of the
questions answered to a good standard
All questions answered to a good
standard.
All questions answered to a high
standard and detailed.
Research Technical Skills page completed
Codes and Conventions page
completed
Target Audience page completed
Similar Texts page completed
Planning Initial ideas page completed
Final idea & Logo page completed
Fonts page completed
Photograph page completed
Drafting 1 draft completed 2 drafts completed 3 drafts and audience feedback section completed
Photoshop work completed
Level 1 Level 2 Level 3 Level 4
Use of Photoshop
Billboard correct size. Used own photographs.
Background colour and font
Shapes and layering
(arrangement)
Shadow and positioning
Understanding and use of codes &
conventions
Brand name/logo Bold text Image/s and slogan Copy/information and bright colours
Aimed at target audience
No Age appropriate image
Age appropriate copy
Clear message about your product
Planning, Research & Evaluation
Billboard
PRODUCTION EXERCISELevel 1 (0–10 marks) ! BASIC LEVELLevel 2 (11–20 marks) !GOOD LEVELLevel 3 (21–30 marks) !VERY GOOD LEVELLevel 4 (31–40 marks) !EXCELLENT LEVEL
RESEARCH, PLANNING & EVALUATIONLevel 1 (0–5 marks) ! BASIC LEVELLevel 2 (6–10 marks) ! GOOD LEVELLevel 3 (11–15 marks) !VERY GOOD LEVELLevel 4 (16–20 marks) !EXCELLENT LEVEL
Production Exercise, Planning and Evaluation Document
Page 18
EvaluationAll you have to do now is write a 750 word essay reflecting upon your
production. Type this up and then staple it into this section of the booklet.
a) Discuss your final billboard design in terms of how it will appeal to your target audience.b) Discuss your three drafts - how did they differ from one another and WHY did you make the
changes you made?c) How effective do you think your advert was? Discuss the elements (on Page 12, copy, slogan
etc..) and their effectiveness.d) If you had all the money in the world - list five things you would do differently and why? (e.g.
Would you use an exotic location or celebrity to endorse your product?)e) What have you learnt about advertising in this exercise AND in the unit as a whole? (i.e. in the
essay you wrote, this booklet and your lessons in class)
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