product catalog development en

43D/8 Ho Van Hue, Ward 9, Phu Nhuan District, Ho Chi Minh City, Vietnam ▪ Tel +84 3997 3452 ▪ Fax +84 3997 3465 ▪ www.tanner.vn ▪ vietnam@tanner.deTANNER Vietnam © 2014

TANNER Vietnam Ltd.Passion for Precision

Product Catalog Development

Page 2

Table of content

Company introduction

Our services

Our process

Your advantages

Reference projects

Page 3

TANNER AG makes technology coherent! Founded in 1984

Over 200 employees in Germany and worldwide

Almost 700 customers and more than 10,000 projects

30 years of experience in Documentation of technical products Marketing of technical products Management of documents with technical contents Training information for technical products Automation of information processes

Microsoft Certified Gold Partner

Won the Quality Award 2008 from the state of Bavaria in Germany

Won the prestigious award of "Employee Champion of Germany 2012" by the German Society for Quality (DGQ)

Page 4

TANNER offices and branchesLindau/Germany - Headquarter

Ho Chi Minh City (Vietnam)

Berlin

Graben-Neudorf

Erlangen

Hamburg

Paderborn

Reutlingen

Düsseldorf

Genova (Italy)

Page 5

Founded at the end of 2004

35 qualified: Software/ iOS/ Android Application Developers IT Engineers Technical Editors Engineering Consultants Business Management Consultants Translation Management Officers Graphic Designers Engineers in System Integration, Database Development,

Document Management, Website Development

TANNER VietnamPassion for Precision

Page 6

Our portfolio

Page 7

Our valued customers

Page 8

Our service

System"The backbone"

Conception "The base"

Production"The performing"

TANNER PRODUCT CATALOG PROCEDURE

Process Partnership

Catalog Design – PrintCatalog Design - Online

Process ConsultingSystem RecommendationSystem Implementation

Yellow BoxMixed Catalogs

Process ConsultingManual Catalog ProductionSystem Catalog Production

Page 9

Our processCOMPANY

SenderCUSTOMER

Receiver

Gaining information aboutTarget groups

Marketing strategyProduct strategy

Communication- goals

Analysis of yours and competitors catalogsUser guidance

User support in selecting productsSupport for ordering process

Design

Information aboutWays to choose products

Search routesExpectations regarding

the catalog

Catalog ConceptionDesign concept (set of rules for content and information fields, graphics,

header-footer position, format, fonts, table of contents, pagination...)Sample pages (table of content, overviews, selection pages,

product pages, accessories, …) Presentation of results

Handout of results

Transmission to catalog production

“Company View”Workshop

with marketing, sales, product management, etc.

"Expert View"Catalog Analysis

derived from 150 evaluation criteria

"Customer View"User Survey

Qualitative interviews, usability testing

Page 10

Layout and illustration tools Adobe Creative Suite (InDesign, Photoshop Illustrator) Adobe FrameMaker QuarkXPress Publication Tools

Databases Product Information Management Systems Master Data Management Spare Part Systems Asset Management

Formats AutoCAD Vector Graphic Files XML Files

Our Tools

Page 11

Highest quality for your catalogs regarding design, usability, display of content and user-friendliness

Customer-supporting design concept

Reliability of a partner with more than 29 years experience in technical documentation and product catalog development

Support from our interdisciplinary expert team who is able to immerge deeply into your range of products without lengthy preparation to understand and edit the technical contents of your product catalog

Your advantages

Page 12

TANNER Vietnam Ltd.43D/8 Ho Van Hue Street, Ward 9Phu Nhuan District, Ho Chi Minh City, Vietnamwww.tanner.vn

Thank you for your attention.

Elmar Dutt - Managing Directorvietnam@tanner.de

+84-8-3997 3452

Sales & Marketing Departmentsalesvn@tanner.de

+84-8-3997 3452 – Ext: 107