product improvements
Post on 06-May-2015
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Presenting Product Improvements
Aiden Yeh
Wenzao Ursuline University
Product Development
• The creation of products with new or different characteristics that offer new or additional benefits to the customer.
• Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market niche.
Read more: http://www.businessdictionary.com/definition/product-development.html#ixzz2mCAqYdMy
• A good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want.
• It has a combination of tangible and intangible attributes (benefits, features, functions, uses) that a seller offers a buyer for purchase.
• For example a seller of a toothbrush not only offers the physical product but also the idea that the consumer will be improving the health of their teeth.
Read more: http://www.businessdictionary.com/definition/product.html#ixzz2mCBDjOyl
Graphic source: http://blog.moveableonline.com/assets/2013/03/new-product-development-process.jpg
Consumers
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4Ps & 4Cs of Marketing
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What improvements do you see?
What improvements do you see?
Improving products= product quality
Group Task
• Think of a product that needs improvement
• Discuss what needs improvement and why?
• Google a photo of the original product and show which aspect of the product that you will improve
• Using your smartphone or tablet, design (draw) your improved product
• Present your product improvements in class
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