product roadmap trends: what product managers are doing today

Product Roadmap Trends: What Product Managers are Doing Today

2015 Product Roadmap Survey Results

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ProductPlan Surveyed Product Managers in September 2015

Product Roadmap Survey Results |

Survey Included Product Managers From Companies of all Sizes

< 50 Employees

51-200 Employees

201-1,000 Employees

1,001-5,000 Em-ployees

> 5,001 Employees

Product Roadmap Survey Results |

Most Had Several Years of Roadmap Experience

5 years +

2-5 years

Under 2 years

Just Starting

0% 5% 10% 15% 20% 25% 30% 35%

Product Roadmap Survey Results |

Executives are the Primary Audience for Roadmaps

ExecutivesProduct Team

SalesCompanyMarketing

CustomersOther Option

0% 5% 10% 15% 20% 25% 30%

Product Roadmap Survey Results |

Primary Roadmap Objective: Communicate Product Strategy

Communicate Product Strategy

Help Plan and Prioritize

Get Consensus on Product Direction

Communicate Milestones

Manage Product Backlog

Other Option

0% 5% 10% 15% 20% 25% 30%

Product Roadmap Survey Results |

Top Roadmap Challenges:Communicating and Prioritizing

Help Plan and Prioritize

Communicate Product Stategy

Get Consensus on Product Direction

Manage Product Backlog

Communicate Milestones

None

Other Option

0% 5% 10% 15% 20% 25%

Top Roadmap Goals: Communicate Product Strategy Plan and Prioritize

Top Roadmap Challenges: Communicate Product Strategy Plan and Prioritize

PMs Are Not Achieving Roadmap Goals

Product Roadmap Survey Results |

Most Update Roadmaps Frequently

MonthlyWeeklyQuarterlyYearlyDaily

0%

5%

10%

15%

20%

25%

30%

35%

Product Roadmap Survey Results |

Primary Roadmap Tool:PowerPoint & Spreadsheets Still Popular

Presentation Software

Spreadsheets

Roadmap or PM Software

Other Option

Whiteboard or Paper

Drawing Tools Project Mgmt Software (e.g. MS

Project)

0% 5% 10% 15% 20% 25% 30% 35% 40%

Product Roadmap Survey Results |

Roadmaps Issues: Too Much Time to Create and Update

Too Much Time to Create & Update

Not Visually Compelling

Stakeholders w/ Outdated Info

Doesn't Have Enough Info

Doesn't Help us Prioritize

Contains Too Much Info

Other Option

0% 5% 10% 15% 20% 25%

Get out of spreadsheets and PowerPointEasy to get startedVisually compelling

Executive facingPrioritization features

Easy to updateEasy to share

Integrate with JIRA

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