progression of design

Brock BergstedtDesign Progression

GOAL: To inform parents on the importance of reading with their child at home to benefit their futures.

AUDIENCE: Parents of students of Weddle elementary school.

MESSAGE: Reading with your students can increase their interest in learning and have a positive impact on their future.

Original.

Adjustments.I liked my original design but was not sure where to go with it next. I wanted to add some images that looked primary or kid drawn.

• Could not find images available that matched my vision. I drew my own and added a watercolored background.

• Wanted my font to match my hand drawn images so I changed the font to be more loose and handwritten.

• I added a yellow block behind the sun to emphasize the brighter future.

Adjustments.I liked the look of the water color background and wanted to add more alignment to my design.

• Decided to add colored squares behind my text. • Aligned my text to the right and added some different

fonts. • Underlined my heading to make it contrast from the

body text.

Adjustment.I wanted to remove the watercolored background so that I could play with more colors.

• Decided to stick with the primary colors. • Wanted to solidify my style as primary. • Removed the underline from my sub heading and put

it into a separate color box. This had a better impact and helped distinguish my heading from my body of text.

• Changed the font so that the text was easier to read.

Adjustments.For my final design I really wanted to keep my style of primary but wanted it to look tighter and more professional. I really liked my blocks of color and thought it really helped with my alignment.

• Took the heavy outline off my color blocks. • Played with the fonts and created contrast with

structure, size, font, weight, and color. • Emphasized the word habit as well as every time I

used the word you.