promoting firefox with foxkeh
Post on 13-Jul-2015
1.347 Views
Preview:
TRANSCRIPT
about:me Tomoya ASAI (dynamis) Mozilla Japan - Technical mktg. http://dynamis.jp/ http://facebook.com/dynamis http://twitter.com/dynamitter dynamis mozilla-japan.org@
"dynamis" (dunamis) is ancient greek word (don't read like dynamic)
Why Mascot Character? Firefox's Image = Cool
Smart, Calm, Fine-looking Good for Hackers, Developers But in Japanese, many people
like Cute (Kawaii) characters.
Why Mascot Character? To promote/spread Firefox for:
women, children, general users Introduce Cute Supporter
to promote Firefox also Promote Mozilla's
Foundation missions
Collecting Name Ideas over 7000 ideas for his name!
only within 2 weeks Naming Contest itself was
good promotion for Firefox
Selecting the Name Fox + ~suke
Fox: Associate to "Firefox" ~suke: traditional postfix of
Japanese man's name and change spelling to make
easy to read: Foxkeh
for Discover Shiretoko Promoting Firefox and
Shiretoko National Park Shiretoko: Code Name of Fx 3.5
We had a banner campaign to promote the site.
also Foundation Mission
Banner with Foxkeh We used foxkeh to get more
users involved in the campaign Foxkeh and mascot is good for
campaings for Foundation mission like this.
Wall Papers with Firefox logo with/without Calendar without any text (copy nor url) various size Monthly Release
note about Wall Paper finally 21 type of wall papers too many size and aspect rate
not only PC, but also phones different format of calendars
start from Sunday/Monday with/without Holidays
http://wallpapers.foxkeh.com
Promote Browser History We made browser history
document with/without Foxkeh Promoting Firefox also Foundation Mission
Mozilla Classic
GeckoHighly supportWeb standard technology
リリース
Mosaic の権利を巡り対立、離反
リリース
ライセンス供与
ライセンス供与
リリース
発展
JScript、VBScript、CSS(草案)の一部をサポート
CSS、DynamicHTML をサポートWindows へ統合
リリース
ルビ表示のサポート
リリース
縦書き表示のサポート
イメージ ツールバーパーソナルバー
バグ修正
出資
移管
製品ローカライズ、ドキュメント翻訳などについて責任を委譲
レンダリングエンジンを刷新
無料化
日本語表示に対応
リリース
タブブラウズ機能の原型
E-mail クライアント搭載
レンダリングエンジン「W
ebCore
」のベースとしてKHTM
L
の技術を提供
ポップアップブロック機能ダウンロードファイルのセキュリティ警告機能アドオン管理機能
Controversy and conflict regardingthe rights of Mosaic
Providing license
Providing license
Investment
移管
Product anddocumentlocalizationresponsibility istransferred
Invest-ment
Release
Release
Release
Support JavaScript Expansion
Expansion Combine Mail and ComposerPartially support JScript,VBScript, CSS (draft)
Support CSS and DynamicHTMLImprove globalization
Support CSS andDynamicHTMLIntegrate with Windows
Release
Expansion
discontinued
Support ruby display
Inherit some codesand designconcepts
Expansion
Release
Release
Support vertical textdisplay
Use achievements
Expansion
Image tool barPersonal bar
Add tab browse featureAdd popup block feature
Divide/redesign
Bug fix
Change the name complainedby Phoenix
Change the name complainedby Firebird project
Add the extension manager feature
Release
Release
Expansion
Automatic update featureSVGHTML Canvas
Tab browse featurePrevent phishingImprove Webstandard technologysupport
Prevent phishing
Automatic updatefeature
Unwanted emailautomatic judgment
Prevent phishing
Release
Innovative renderingengine
Charge-free
Support Japaneselanguage display
Release
ReleasePrototype of tab brow
sing feature
Add Email client
Provide KHTML technology as a base of "W
ebCore" rendering engine
Popup block featureSecurity warning featureof download fileAdd-on maintenancefeature
Marc Andreessen, et aldeveloped Mosaic
Established by Marc Andreessen and James Clark
MosaicCommunications
Change the company nameafter complaint by NCSA
SpyglassObtain the Mosaic license
Obtain Mosaic license
Windows 98 releaseIntegrate with IE4.0
AOL
Acquired byAOL
Japanesecompanywithdraws
Form Japanese company
Layoff remaining AOLand Netscape staffs
Independent non-profit organization
Affiliated companyis started forpromotion
Start working w
ith volunteers
Windows XP release
Windows 2000 release
Windows Me release
Windows 95 release
Limited Liability Partnership is formed for marketing, development and deployment support
Started as a joint venture with full-time staff of Netscape and community with investments in Netscape Communications
Decide to give up NC5 derived code and redesign it as a new rendering engine called "Gecko"
NC4.x is distributed freeNC5.0 is developed by open source and Mozilla.org is founded for code maintenance and NC5 development
KDE ProjectStart developingKHTMLW
Windows XP SP2release
Windows Vistarelease
NETSCAPE
COMMUNICATIONS
Microsoft
AppleComputer
OperaSoftware
NCSANCSA Mosaic
Netscape Navigator 1.0(Code name "Mozilla")
Internet Explorer 1.0
Netscape Navigator 2.0
Internet Explorer 2.0
Netscape Navigator 3.0Standard Edition
Netscape Navigator 3.0Gold Edition
Netscape Communicator 4.0
Internet Explorer 3.0
Internet Explorer 4.0
Spyglass Mosaic
Netscape Communicator 5.0
Internet Explorer 5.0
Mozilla 0.6
Mozilla[Milestone 3 ~ 18](Code name "SeaMonkey")
Netscape 6.0
Internet Explorer 5.5
Mozilla 0.9.2
Netscape 6.1 Internet Explorer 6.0
Mozilla 1.0
Netscape 7.0
Mozilla 1.4
Phoenix 0.1
Netscape 7.1
Internet Explorer 6.0 SP1
Firebird 0.6
Firefox 1.0
Mozilla 1.7
Firefox 1.5
Internet Explorer 7.0Firefox 2
Firefox 3
Thunderbird 1.0
Thunderbird 1.5
Thunderbird 2
Opera 3.0
Opera 4.0
Opera 5.0
Opera 6.0
Opera 7.0
Opera 8.0
Opera 9.0
MultiTorg Opera 1.0
Opera 2.0
Safari 1.0
Safari 2.0
Internet Explorer 6.0 SP2
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
・ Establish W3C・ Netscape Navigator invaded the market
・ Java appearance・ Explosion of Internet users
・ Escalation of browser race
・ Mosaic invades the market
・ Virtually the end of browser race
・ Dominance of IE is getting stronger・ HTML 4.0 recommendation・ CSS2 recommendation
・ Ajax・ Web2.0
・ AOL/Netscape files an antitrust complaint against Microsoft
・ Settlement of antitrust case between AOL and Microsoft End of browser race・ Blog boom in Japan
©2007 Mozilla Japan All rights reserved. Mozilla, Firefox, Firefox logo, Thunderbird, Thunderbird logo are trademarks or registered trademarks of U.S. Mozilla Foundation in the United States and other countries.All other product names are trademarks or registered trademarks and the property of their respective owners.©2007 Mozilla Japan All rights reserved. Mozilla, Firefox, Firefox logo, Thunderbird, Thunderbird logo are trademarks or registered trademarks of U.S. Mozilla Foundation in the United States and other countries.All other product names are trademarks or registered trademarks and the property of their respective owners.
Mozilla Firefox, anniversary version 1.0 released in 2004.This is the history of Web browsers back to the dawn of Webs in 1993.
・ Appearance of post browser generation race・ JIS X 8341-3 is set Improve accessibility in Japan
・ Section 508 of the U.S. Rehabilitation Act takes effect・ Improve accessibility
Affiliated Organization of Firefox and Mozilla (Overview)
2007
Mozilla Classic
GeckoHighly supportWeb standard technology
リリース
Mosaic の権利を巡り対立、離反
リリース
ライセンス供与
ライセンス供与
リリース
発展
JScript、VBScript、CSS(草案)の一部をサポート
CSS、DynamicHTML をサポートWindows へ統合
リリース
ルビ表示のサポート
リリース
縦書き表示のサポート
リリース
タブブラウズ機能の原型
E-mail クライアント搭載
レンダリングエンジン「
Controversy and conflict regardingthe rights of Mosaic
Providing license
Providing license
Investment
Release
Release
Release
Support JavaScript Expansion
Expansion Combine Mail and ComposerPartially support JScript,VBScript, CSS (draft)
Support CSS and DynamicHTMLImprove globalization
Support CSS andDynamicHTMLIntegrate with Windows
Release
Expansion
discontinued
Support ruby display
Inherit some codesand designconcepts
Expansion
Release
Support vertical textdisplay
ReleasePrototype of tab brow
sing feature
Add Email client
Provide KHTML technology as a base of "W
ebCore" rendering engin
Marc Andreessen, et aldeveloped Mosaic
Established by Marc Andreessen and James Clark
MosaicCommunications
Change the company nameafter complaint by NCSA
SpyglassObtain the Mosaic license
Obtain Mosaic license
Windows 98 releaseIntegrate with IE4.0
AOL
Acquired byAOL
Form Japanese company
Windows 2000 release
Windows 95 release
Started as a joint venture with full-time staff of Netscape and community with investments in Netscape Communications
Decide to give up NC5 derived code and redesign it as a new rendering
NC4.x is distributed freeNC5.0 is developed by open source and Mozilla.org is founded for code maintenance and NC5 development
KDE ProjectStart developingKHTMLW
NETSCAPE
COMMUNICATIONS
MicrosoftOpera
Software
NCSANCSA Mosaic
Netscape Navigator 1.0(Code name "Mozilla")
Internet Explorer 1.0
Netscape Navigator 2.0
Internet Explorer 2.0
Netscape Navigator 3.0Standard Edition
Netscape Navigator 3.0Gold Edition
Netscape Communicator 4.0
Internet Explorer 3.0
Internet Explorer 4.0
Spyglass Mosaic
Netscape Communicator 5.0
Internet Explorer 5.0
Mozilla 0.6
Mozilla[Milestone 3 ~ 18](Code name "SeaMonkey")
Internet Explorer 5.5
Opera 3.0
Opera 4.0
MultiTorg Opera 1.0
Opera 2.0
1993
1994
1995
1996
1997
1998
1999
2000
・ Establish W3C・ Netscape Navigator invaded the market
・ Java appearance・ Explosion of Internet users
・ Escalation of browser race
・ Mosaic invades the market
・ Virtually the end of
・ Dominance of IE is getting stronger・ HTML 4.0 recommendation・ CSS2 recommendation
Mozilla Firefox, anniversary version 1.0 released in 2004.This is the history of Web browsers back to the dawn of Webs in 1993.
Affiliated Organization of Firefox and Mozilla (Overview)
GeckoHighly supportWeb standard technology
リリース
縦書き表示のサポート
イメージ ツールバーパーソナルバー
バグ修正
出資
移管
製品ローカライズ、ドキュメント翻訳などについて責任を委譲
レンダリングエンジンを刷新
無料化
日本語表示に対応
E-mail クライアント搭載
レンダリングエンジン「W
ebCore
」のベースとしてKHTM
L
の技術を提供
ポップアップブロック機能ダウンロードファイルのセキュリティ警告機能アドオン管理機能
移管
Product anddocumentlocalizationresponsibility istransferred
Invest-ment
Expansion
Release
Release
Support vertical textdisplay
Use achievements
Expansion
Image tool barPersonal bar
Add tab browse featureAdd popup block feature
Divide/redesign
Bug fix
Change the name complainedby Phoenix
Change the name complainedby Firebird project
Add the extension manager feature
Release
Release
Expansion
Automatic update featureSVGHTML Canvas
Tab browse featurePrevent phishingImprove Webstandard technologysupport
Prevent phishing
Automatic updatefeature
Unwanted emailautomatic judgment
Prevent phishing
Release
Innovative renderingengine
Charge-free
Support Japaneselanguage display
Release
Add Email client
Provide KHTML technology as a base of "W
ebCore" rendering engine
Popup block featureSecurity warning featureof download fileAdd-on maintenancefeature
Japanesecompanywithdraws
Layoff remaining AOLand Netscape staffs
Independent non-profit organization
Affiliated companyis started forpromotion
Start working w
ith volunteers
Windows XP release
Windows 2000 release
Windows Me release
Limited Liability Partnership is formed for marketing, development and deployment support
community with investments in Netscape Communications
Decide to give up NC5 derived code and redesign it as a new rendering engine called "Gecko"
Windows XP SP2release
Windows Vistarelease
AppleComputer
Internet Explorer 5.0
Mozilla 0.6
Mozilla[Milestone 3 ~ 18](Code name "SeaMonkey")
Netscape 6.0
Internet Explorer 5.5
Mozilla 0.9.2
Netscape 6.1 Internet Explorer 6.0
Mozilla 1.0
Netscape 7.0
Mozilla 1.4
Phoenix 0.1
Netscape 7.1
Internet Explorer 6.0 SP1
Firebird 0.6
Firefox 1.0
Mozilla 1.7
Firefox 1.5
Internet Explorer 7.0Firefox 2
Firefox 3
Thunderbird 1.0
Thunderbird 1.5
Thunderbird 2
Opera 4.0
Opera 5.0
Opera 6.0
Opera 7.0
Opera 8.0
Opera 9.0
Safari 1.0
Safari 2.0
Internet Explorer 6.0 SP2
1999
2000
2001
2002
2003
2004
2005
2006
・ Virtually the end of browser race
・ Ajax・ Web2.0
・ AOL/Netscape files an antitrust complaint against Microsoft
・ Settlement of antitrust case between AOL and Microsoft End of browser race・ Blog boom in Japan
©2007 Mozilla Japan All rights reserved. Mozilla, Firefox, Firefox logo, Thunderbird, Thunderbird logo are trademarks or registered trademarks of U.S. Mozilla Foundation in the United States and other countries.All other product names are trademarks or registered trademarks and the property of their respective owners.©2007 Mozilla Japan All rights reserved. Mozilla, Firefox, Firefox logo, Thunderbird, Thunderbird logo are trademarks or registered trademarks of U.S. Mozilla Foundation in the United States and other countries.All other product names are trademarks or registered trademarks and the property of their respective owners.
・ Appearance of post browser generation race・ JIS X 8341-3 is set Improve accessibility in Japan
・ Section 508 of the U.S. Rehabilitation Act takes effect・ Improve accessibility
2007
Promote Creative Commons Foxkeh C-Shirts on Mozilla 24
(Creative Common T-Shirts) Many Children enjoyed
creating C-Shirts purely Foundation Mission
note about the Theme We need maintain it.
Theme depends heavily on Firefox version and hard to keep upgrade.
Chrome (UI part) becoming less and less...
Need other system...
Foxkeh Soft Toy Campaign to install Firefox for
friends, family, co-workers ... Applicants send at least 3
photos of friends' PC with Firefox installed
or use "Supporting Firefox Banner" on their blog or site.
Big Foxkeh Soft Toy Made big version of Foxkeh
soft toy to use for events. He always welcome event
attendee and many photo with him is taken.
Foxkeh (or any other)Mascot should not exceedthe Branding of Firefox
Goal is not branding the Mascotuse the Mascot for branding of Firefox
top related