promotional campaign launch today’s agenda 1:00 pm - 1:15 pm welcome & introductions 1:15 pm -...
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PROMOTIONAL CAMPAIGN LAUNCH
Today’s Agenda1:00 pm - 1:15 pm Welcome & Introductions
1:15 pm - 1:45 pm TOOLS [th]at WORK presentation
-purpose and benefits
-branding and products
-performance targets
-external launch strategy
1:45 pm - 2:00 pm OYAP Skilled Trades (placement form)
2:00 pm - 2:15 pm Refreshment Break
2:15 pm - 2:45 pm Q & A Panel
2:45 pm - 3:00 pm Distribution of Marketing Materials
Welcome to the [Skilled Trades]For [your future] For [students] For [employers] For [youth]
PROMOTIONAL CAMPAIGN LAUNCH
Current Environment
17% KPDSB high school students drop-out prior to graduation
65% of students do not pursue post-secondary education
40% of new jobs will be in skilled trades and technology
PROMOTIONAL CAMPAIGN LAUNCH
Purpose of the Campaign
A positive means of marketing the variety of School-Work programs to educators, students, parents and employers
PROMOTIONAL CAMPAIGN LAUNCH
Benefits of the Campaign
FOR EDUCATORS Outlines the process for enrolling students and recruiting employers
Offers a tool kit to present to students as an option to stay in school
Provides materials and incentives to recruit employers for student placements
FOR STUDENTS Provides career options that will motivate students to stay in school and complete their education Introduces a worthwhile and viable option in addition to the more traditional post-secondary pathways Presents meaningful pathway options to a secure, satisfying and rewarding career
PROMOTIONAL CAMPAIGN LAUNCH
Benefits of the Campaign
FOR PARENTS Provides an opportunity for parents to support their children in career choices other than post secondary education
Provides an alternative for students not interested in pursuing an academic pathway, or are hands-on learners and/or at risk
PROMOTIONAL CAMPAIGN LAUNCH
Benefits of the Campaign
FOR EMPLOYERSAllows employers to build the next generation of workersDevelops a local talent pool Reduces cost and time to recruit and train staffIncreases the ability to find qualified workersPromotes good corporate citizenship
PROMOTIONAL CAMPAIGN LAUNCH
Benefits of the Campaign
Skilled trades offer more choices than ever for a rewarding, challenging and secure career. We have the tools to help you make the right choice for your future.
For [your future]
PROMOTIONAL CAMPAIGN LAUNCH
Branding
“TOOLS [th]at WORK” Poster/Ad
PRINT MATERIALS AND WEB SITE
Ontario “Skills Work” Yours to Discover“Steps to Apprenticeship” brochure/posterWeb site (mid January – external launch)
√ www.toolsthatwork.ca√ Online registration form for employers and/or students√ Links page
“The work REPORT” newsletter
PROMOTIONAL CAMPAIGN LAUNCH
Products
PRINTED BI-ANNUALLYFeatures student and employers success storiesProvides parents any updates on programmingIntroduces new incentives and skilled tradesMarkets employers as School-Work supportersSupports new program initiatives
SUBMISSIONS ARE ACCEPTED AT ANY TIME THROUGH THE WEB SITEinfo@toolsthatwork.ca OR VIA FAX (807) 223-5595
For [students]
OYAP lets you try out a trade and receivehigh school credits at the same time. The Cooperative Education program, JobShadowing and Job Placements help youdiscover options and gather information.
PROMOTIONAL CAMPAIGN LAUNCH
Branding
“TOOLS [th]at WORK” Poster/Ad
SUPPORT MATERIALS AND PROGRAMSNewsFlash! Apprenticeship Scholarship
√ Details available through JobConnect
Preliminary Registration Form√ Developed in partnership: Crescive Corporation and MTCU√ Method of tracking potential and existing OYAP students
Apprenticeship Training Standards √ Personalized Placement Learning Plan (PPLP)√ Library of Standards at Crescive Corporation
PROMOTIONAL CAMPAIGN LAUNCH
Products
For [employers]Passport to Prosperity and incentiveprograms such as Job Connect andCooperative Education Tax Credit can helpyou connect with potential employees and qualify for wage subsidies and tax credits.
PROMOTIONAL CAMPAIGN LAUNCH
Branding
“TOOLS [th]at WORK” Poster/Ad
SUPPORT MATERIALS AND PROGRAMS
“Employer Recognition Work Plan” Template√ Activities and timelines for employer recognition√ KPDSB coop programs are eligible up to $1000/year√ Due at Crescive Corporation by end of January√ Thank you letter template for new employers
- Coop Dept to provide employer contact information- Crescive Corporation to mail out letters
√ Thank you ad template (will be available)
PROMOTIONAL CAMPAIGN LAUNCH
Products
SUPPORT MATERIALS AND PROGRAMS
Newsflash! Employer Signing Bonus Initiative√ Details available through JobConnect
Media Release! Tax credit for Employers– Depending on the number of employees businesses can
receive 25-30% tax credit for supporting student placements
Targeted Wage Subsidies: up to 50%– Details available through JobConnect/HRSDC
PROMOTIONAL CAMPAIGN LAUNCH
Products
For [youth]
Job Readiness Programs, on the Job Training Programs and Wage Subsidy Programs can help you develop job seeking skills and provide access to job opportunities.
PROMOTIONAL CAMPAIGN LAUNCH
Branding
SUPPORT MATERIALS AND PROGRAMS Skills Link program
√ Crescive Corporation application to HRSDC√ Job Readiness training√ Job placements
Youth Employment Centre (YEC) √ Kenora
PROMOTIONAL CAMPAIGN LAUNCH
Products
Why do we need a PROMOTIONAL CAMPAIGN?
KPDSB Performance Targets - Coop/OYAP planned planned actual
actual
2003-04 2003-04 2003-04 2003-04
Male Female Male Female
1. Total number of
Grade 11 students 30 15 14 10
2. Total number of
Grade 12 students 40 12 31 283. Total number of
students registered 10 2 1 1 as apprentices
4. Total number of
graduates registered 10 2 1 1 as apprentices
KPDSB Performance Targets 2004-05As determined by MTCU
A. Students enrolled in OYAP 105
B. Registered apprentices 12
C. Secondary schools within the district 5
D. Secondary schools participating in OYAP 5
E. Employers providing placements 120
Ways Education Institutions Can Help Reduce Shortage of Labour
3
23
38
44
54
62
65
69
% response
Other
Increase opportunities for on-line training
Create training opp. for people with a job
Devote more time to the basics
Devote more time to employment skills
Communicate with local business community
Increase the number of co-op programs
Encourage students to go into trades
0 10 20 30 40 50 60 70Source: CFIB, Survey on Labour Availability and Training (Sept-Oct 2002)
OYAP Best PracticesFor Co-op Teachers
COOP TEACHERS ARE ENCOURAGED TO:
Provide the OYAP Coordinator with the names of all students in work experience placements related to the skilled trades
Provide the OYAP Coordinator with Work Education Agreements at the beginning of the semester
Advise the OYAP Coordinator of the names of students who have the potential to register as apprentices
Provide the OYAP student with the opportunity to meet with the OYAP coordinator for an OYAP orientation session
OYAP Best PracticesFor Co-op Teachers
COOP TEACHERS ARE ENCOURAGED TO:
Incorporate components of the training standard or schedule of training into the PPLP
Ensure OYAP students receive trade specific safety training
Provide the OYAP student with a copy of the training standard or schedule of training
Ensure OYAP students refer to the training standard or schedule of training during an integration day
PROMOTIONAL CAMPAIGN LAUNCH
Branding
Government of Ontario √ MTCU – Ontario Youth Apprenticeship Program√ Ministry of Education – Passport to Prosperity
Government of Canada√ Human Resources Skills Development Canada
Keewatin-Patricia District School Board√Kenora Catholic District School Board
Our [program partners]
NEWSPAPER ADVERTISING
“Get them working for You” adWeek of Jan 10 –Dryden Observer/Kenora Daily & Miner
“Employers Wanted” adWeek of Jan 17 – Dryden Observer/Kenora Daily & Miner/Sioux Bulletin/Ignace Driftwood/Northern Sun
Outlining dates and times for “Employer Skilled Trades Forum”
Invitations sent out employer database by Crescive Corporation
PROMOTIONAL CAMPAIGN LAUNCH
External: Multi-media
NEWSPAPER ADVERTISING
“Champion Apprentices” adWeek Jan 24 – Dryden Observer/Kenora Daily & Miner
Submissions for your area Champions and Employers due Dec 17/04
“Do you have a Champion Apprentice?” form
Digital photograph of student and consent form
Fax to: (807) 223-5595 or
E-mail to info@toolsthatwork.ca
PROMOTIONAL CAMPAIGN LAUNCH
External: Multi-media
RADIO ADVERTISING
60 second generic ad (student interviews)16 full network spots to run week of Jan 10, 2005
PROMOTIONAL CAMPAIGN LAUNCH
External: Multi-media
30 second employer directed radio ad 24 full network spots to run week of Jan 17, 2005
30 second student directed radio ad 24 full network spots to run week of Jan 24, 2005
COMMUNITY-BASED INFORMATION SESSIONS Breakfast or Luncheon meetings
Held in the communities of Dryden, Red Lake, Sioux Lookout, Ignace and Kenora
Focusing on: Employer benefits and initiatives availablePartner programs and skilled trades statisticsProcess to enroll a student in the workplaceStandards and training requirements of the Employer
PROMOTIONAL CAMPAIGN LAUNCH
Employers Skilled Trade Forum
COMMUNITY-BASED INFORMATION SESSIONS Luncheon meetings
Held in the communities of Dryden, Red Lake, Sioux Lookout, Ignace and Kenora
Focusing on: Cooperative and OYAP programming availableFeedback from parents for future marketingAlternate means to reach students and parents
PROMOTIONAL CAMPAIGN LAUNCH
School Council Meetings
PROMOTIONAL CAMPAIGN LAUNCH
Community Sessions
DRYDEN - Friday, January 21, 2005Dryden Training & Cultural Centre - Atrium
Employers Breakfast Forum 8:00 am - 9:30 am
School Council Luncheon 12:00 pm - 1:30 pm
RED LAKE - Tuesday, January 25, 2005Northwoods Waterfront Lodge
Employers Breakfast Forum 8:00 am - 9:30 am
School Council Luncheon 12:00 pm - 1:30 pm
PROMOTIONAL CAMPAIGN LAUNCH
IGNACE - Wednesday, January 26, 2005Northwood Motor Inn
Employers Luncheon Forum 11:30 am - 1:00 pm
School Council Luncheon 1:00 pm - 2:30 pm
SIOUX LOOKOUT - Friday, January 28, 2005Best Western Motor Inn
Employers Luncheon Forum 11:30 am - 1:00 pm
School Council Luncheon 1:00 pm - 2:30 pm
Kenora - Tuesday, February 1, 2005Best Western Lakeside Inn
Employers Breakfast Forum 8:00 am - 9:30 am
School Council Luncheon 12:00 pm - 1:30 pm
What are the NEXT STEPS?
Integrate training standards with current curriculum
Upgrade skills & trades departments to meet the industry standards
Incorporate feedback from parents, students, employers and educators for future development
PROMOTIONAL CAMPAIGN LAUNCH
For more informationcall (807) 223-5553or visit the web sitewww.toolsthatwork.ca
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