promotional campaign launch today’s agenda 1:00 pm - 1:15 pm welcome & introductions 1:15 pm -...

PROMOTIONAL CAMPAIGN LAUNCH

Today’s Agenda1:00 pm - 1:15 pm Welcome & Introductions

1:15 pm - 1:45 pm TOOLS [th]at WORK presentation

-purpose and benefits

-branding and products

-performance targets

-external launch strategy

1:45 pm - 2:00 pm OYAP Skilled Trades (placement form)

2:00 pm - 2:15 pm Refreshment Break

2:15 pm - 2:45 pm Q & A Panel

2:45 pm - 3:00 pm Distribution of Marketing Materials

Welcome to the [Skilled Trades]For [your future] For [students] For [employers] For [youth]


Current Environment

17% KPDSB high school students drop-out prior to graduation

65% of students do not pursue post-secondary education

40% of new jobs will be in skilled trades and technology


Purpose of the Campaign

A positive means of marketing the variety of School-Work programs to educators, students, parents and employers


Benefits of the Campaign

FOR EDUCATORS Outlines the process for enrolling students and recruiting employers

Offers a tool kit to present to students as an option to stay in school

Provides materials and incentives to recruit employers for student placements

FOR STUDENTS Provides career options that will motivate students to stay in school and complete their education Introduces a worthwhile and viable option in addition to the more traditional post-secondary pathways Presents meaningful pathway options to a secure, satisfying and rewarding career



FOR PARENTS Provides an opportunity for parents to support their children in career choices other than post secondary education

Provides an alternative for students not interested in pursuing an academic pathway, or are hands-on learners and/or at risk



FOR EMPLOYERSAllows employers to build the next generation of workersDevelops a local talent pool Reduces cost and time to recruit and train staffIncreases the ability to find qualified workersPromotes good corporate citizenship



Skilled trades offer more choices than ever for a rewarding, challenging and secure career. We have the tools to help you make the right choice for your future.

For [your future]


Branding

“TOOLS [th]at WORK” Poster/Ad

PRINT MATERIALS AND WEB SITE

Ontario “Skills Work” Yours to Discover“Steps to Apprenticeship” brochure/posterWeb site (mid January – external launch)

√ www.toolsthatwork.ca√ Online registration form for employers and/or students√ Links page

“The work REPORT” newsletter


Products

PRINTED BI-ANNUALLYFeatures student and employers success storiesProvides parents any updates on programmingIntroduces new incentives and skilled tradesMarkets employers as School-Work supportersSupports new program initiatives

SUBMISSIONS ARE ACCEPTED AT ANY TIME THROUGH THE WEB [email protected] OR VIA FAX (807) 223-5595

For [students]

OYAP lets you try out a trade and receivehigh school credits at the same time. The Cooperative Education program, JobShadowing and Job Placements help youdiscover options and gather information.


Branding

SUPPORT MATERIALS AND PROGRAMSNewsFlash! Apprenticeship Scholarship

√ Details available through JobConnect

Preliminary Registration Form√ Developed in partnership: Crescive Corporation and MTCU√ Method of tracking potential and existing OYAP students

Apprenticeship Training Standards √ Personalized Placement Learning Plan (PPLP)√ Library of Standards at Crescive Corporation


Products

For [employers]Passport to Prosperity and incentiveprograms such as Job Connect andCooperative Education Tax Credit can helpyou connect with potential employees and qualify for wage subsidies and tax credits.


Branding

SUPPORT MATERIALS AND PROGRAMS

“Employer Recognition Work Plan” Template√ Activities and timelines for employer recognition√ KPDSB coop programs are eligible up to $1000/year√ Due at Crescive Corporation by end of January√ Thank you letter template for new employers

- Coop Dept to provide employer contact information- Crescive Corporation to mail out letters

√ Thank you ad template (will be available)


Products

SUPPORT MATERIALS AND PROGRAMS

Newsflash! Employer Signing Bonus Initiative√ Details available through JobConnect

Media Release! Tax credit for Employers– Depending on the number of employees businesses can

receive 25-30% tax credit for supporting student placements

Targeted Wage Subsidies: up to 50%– Details available through JobConnect/HRSDC


Products

For [youth]

Job Readiness Programs, on the Job Training Programs and Wage Subsidy Programs can help you develop job seeking skills and provide access to job opportunities.


Branding

SUPPORT MATERIALS AND PROGRAMS Skills Link program

√ Crescive Corporation application to HRSDC√ Job Readiness training√ Job placements

Youth Employment Centre (YEC) √ Kenora


Products

Why do we need a PROMOTIONAL CAMPAIGN?

KPDSB Performance Targets - Coop/OYAP planned planned actual

actual

2003-04 2003-04 2003-04 2003-04

Male Female Male Female

1. Total number of

Grade 11 students 30 15 14 10

2. Total number of

Grade 12 students 40 12 31 283. Total number of

students registered 10 2 1 1 as apprentices

4. Total number of

graduates registered 10 2 1 1 as apprentices

KPDSB Performance Targets 2004-05As determined by MTCU

A. Students enrolled in OYAP 105

B. Registered apprentices 12

C. Secondary schools within the district 5

D. Secondary schools participating in OYAP 5

E. Employers providing placements 120

Ways Education Institutions Can Help Reduce Shortage of Labour

3

23

38

44

54

62

65

69

% response

Other

Increase opportunities for on-line training

Create training opp. for people with a job

Devote more time to the basics

Devote more time to employment skills

Communicate with local business community

Increase the number of co-op programs

Encourage students to go into trades

0 10 20 30 40 50 60 70Source: CFIB, Survey on Labour Availability and Training (Sept-Oct 2002)

OYAP Best PracticesFor Co-op Teachers

COOP TEACHERS ARE ENCOURAGED TO:

Provide the OYAP Coordinator with the names of all students in work experience placements related to the skilled trades

Provide the OYAP Coordinator with Work Education Agreements at the beginning of the semester

Advise the OYAP Coordinator of the names of students who have the potential to register as apprentices

Provide the OYAP student with the opportunity to meet with the OYAP coordinator for an OYAP orientation session

OYAP Best PracticesFor Co-op Teachers

COOP TEACHERS ARE ENCOURAGED TO:

Incorporate components of the training standard or schedule of training into the PPLP

Ensure OYAP students receive trade specific safety training

Provide the OYAP student with a copy of the training standard or schedule of training

Ensure OYAP students refer to the training standard or schedule of training during an integration day


Branding

Government of Ontario √ MTCU – Ontario Youth Apprenticeship Program√ Ministry of Education – Passport to Prosperity

Government of Canada√ Human Resources Skills Development Canada

Keewatin-Patricia District School Board√Kenora Catholic District School Board

Our [program partners]

NEWSPAPER ADVERTISING

“Get them working for You” adWeek of Jan 10 –Dryden Observer/Kenora Daily & Miner

“Employers Wanted” adWeek of Jan 17 – Dryden Observer/Kenora Daily & Miner/Sioux Bulletin/Ignace Driftwood/Northern Sun

Outlining dates and times for “Employer Skilled Trades Forum”

Invitations sent out employer database by Crescive Corporation


External: Multi-media

NEWSPAPER ADVERTISING

“Champion Apprentices” adWeek Jan 24 – Dryden Observer/Kenora Daily & Miner

Submissions for your area Champions and Employers due Dec 17/04

“Do you have a Champion Apprentice?” form

Digital photograph of student and consent form

Fax to: (807) 223-5595 or

E-mail to [email protected]



RADIO ADVERTISING

60 second generic ad (student interviews)16 full network spots to run week of Jan 10, 2005



30 second employer directed radio ad 24 full network spots to run week of Jan 17, 2005

30 second student directed radio ad 24 full network spots to run week of Jan 24, 2005

COMMUNITY-BASED INFORMATION SESSIONS Breakfast or Luncheon meetings

Held in the communities of Dryden, Red Lake, Sioux Lookout, Ignace and Kenora

Focusing on: Employer benefits and initiatives availablePartner programs and skilled trades statisticsProcess to enroll a student in the workplaceStandards and training requirements of the Employer


Employers Skilled Trade Forum

COMMUNITY-BASED INFORMATION SESSIONS Luncheon meetings

Held in the communities of Dryden, Red Lake, Sioux Lookout, Ignace and Kenora

Focusing on: Cooperative and OYAP programming availableFeedback from parents for future marketingAlternate means to reach students and parents


School Council Meetings


Community Sessions

DRYDEN - Friday, January 21, 2005Dryden Training & Cultural Centre - Atrium

Employers Breakfast Forum 8:00 am - 9:30 am

School Council Luncheon 12:00 pm - 1:30 pm

RED LAKE - Tuesday, January 25, 2005Northwoods Waterfront Lodge




IGNACE - Wednesday, January 26, 2005Northwood Motor Inn

Employers Luncheon Forum 11:30 am - 1:00 pm


SIOUX LOOKOUT - Friday, January 28, 2005Best Western Motor Inn

Employers Luncheon Forum 11:30 am - 1:00 pm


Kenora - Tuesday, February 1, 2005Best Western Lakeside Inn



What are the NEXT STEPS?

Integrate training standards with current curriculum

Upgrade skills & trades departments to meet the industry standards

Incorporate feedback from parents, students, employers and educators for future development


For more informationcall (807) 223-5553or visit the web sitewww.toolsthatwork.ca

promotional campaign launch today’s agenda 1:00 pm - 1:15 pm welcome & introductions 1:15 pm -...

Documents

campaign slide

youth slide

posterad slide

technology slide

students oyap

enrolling students

kpdsb high school students

schoolwork supporters