protecting your brand: email security

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Email Security: Protecting Your Brand

Your Presenters

Chris BrentonSenior Director of Information Systemscbrenton@dyn.com

Scott GrantProduct Marketing Manager | Message Managementsgrant@dyn.com

Email Security: Protecting Your Brand

Why Email Security?

156 million phishing emails per day

Email Security: Protecting Your Brand

Why Email Security?

156 million phishing emails per day

16 million get through spam filters

Email Security: Protecting Your Brand

Why Email Security?

156 million phishing emails per day

16 million get through spam filters

8 million are opened

Email Security: Protecting Your Brand

Why Email Security?

156 million phishing emails per day

16 million get through spam filters

8 million are opened

800k are clicked

Email Security: Protecting Your Brand

Why Email Security?

156 million phishing emails per day

16 million get through spam filters

8 million are opened

800k are clicked

80,000 people fall victim each day

Email Security: Protecting Your Brand

Why Email Security?

156 million phishing emails per day

16 million get through spam filters

8 million are opened

800k are clicked

80,000 people fall victim each day

One test found:• 89% Confident• 92% Failed• 50% Misclassified & Deleted

Email Security: Protecting Your Brand

• Q3 2013: $1.66 Billion Lost

• Growing 30% / Month• Estimated $1.4m per

attack

$$$ Big Money $$$

• Payment Services• Financial• Retail• Government / Education• Auctions• Social Networks• Gaming• Classified

Frequently Targeted

Email Security: Protecting Your Brand

Protect Your Email

Securely Transmitting Messages

Email Authentication– Brand Protection, Active and Parked Domains

Email Security: Protecting Your Brand

Secure Delivery

Opportunistic TLS

Attempts to encrypt the communications channel otherwise falling back to unencrypted communications

Sending Receiving

Email Security: Protecting Your Brand

Avoiding Phishing With Email Authentication

Email Security: Protecting Your Brand

Why Authenticate?

Marketing Transactional Interpersonal

PhishingSpoofing Botnets

Email Security: Protecting Your Brand

Sender Policy Framework (SPF)

Preventing spam email spam by detecting email spoofing

Authenticates Sending IP address

Based off DNS TXT record

"v=spf1 ip4:216.146.45.0/24 include:_spf.google.com include:spf.dynect.net include:support.zendesk.com

~all"

Spoofing

Email Security: Protecting Your Brand

DomainKeys Identified Mail (DKIM)Uses Public / Private Key to authenticate

Public key provided in DNS TXT records

Private key hashed with message and inserted in headers

Validate the sending server or software

Sending

Receiving

Public Key

Botnets

Email Security: Protecting Your Brand

DMARCDomain-based Message Authentication, Reporting and Conformance

Provides ISPs direction on what to do with mail

Used to reduce (and possibly stop!) phishing

Utilizes SPF and/or DKIM

ISPs provide reports on emails sent on your domain

"v=DMARC1; p=reject; rua=mailto:reports@domain.com; ruf=mailto:reports@domain.com; pct=100”

Phishing

Email Security: Protecting Your Brand

Recap: Protect your brand AND your customers

Securely transmitting messages– Opportunistic TLS

Email Authentication via DNS records– SPF, DKIM, and DMARC

Additional resources– Openspf.org– DKIM.org– DMARC.org– http://dyn.com/content-hub/

Email Security: Protecting Your Brand

Questions?

Chris BrentonSenior Director of Information Systemscbrenton@dyn.com | @Chris_Brenton

Scott GrantProduct Marketing Manager | Message Managementsgrant@dyn.com | @ScottGrantJr

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