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Interview with Kathleen Pellechia, RD Author of the eBook:

Do You ‘Like’ Us? Using Social Media and Technology in WIC, Head

Start and Other Public Health Programs

Public Health and Wellness 2.0

(c) 2014 Skelly Skills 2

Learning Objectives At the conclusion of this webinar, the learner will be able to:

State demographic characteristics of social media use in the US

List 3 common uses of social media and technology in health communication

List 3 risks of use of social media for health communication

State two specific ways Facebook can be used by a public health program

State two specific ways Pinterest can be used by a public health program

Describe a use of gaming to teach nutrition education to SNAP-Ed eligible participants

List one resource to assist in managing social media in a public health program

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Social Media: The Landscape

73% of online adults now use a social networking site of some kind

42% of online adults now use multiple social networking sites

Your clients and potential clients are, too!

From: Pew Research Center, Internet and American Life Project. Social Medial Up-date. 2013.

http://pewinternet.org/Reports/2013/Social-Media-Update.aspx

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Social Media: The Public Health Landscape

U.S. Department of Agriculture (USDA) Western Region WIC Programs – Electronic Technology Project 2011. goals:

– to identify trends in WIC participant use of technology/social media

– to find innovative ways to communicate with WIC participants

8,144 WIC participants surveyed:

– the top reported communication tools were email, Facebook and text messaging.

– technology services respondents prefer to have:

appointment reminders via text message

online nutrition education classes

counseling via video chat

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Social Media for Health Communication: Benefits and

Common Uses

providing answers to medical questions

facilitating dialogue between patients and health professionals

collecting data on patient experiences and opinions

enhancing health promotion and education efforts

From: Moorhead, S. et al. A New Dimension of Health Care: Systematic Review of the Uses, Benefits, and Limitations of Social Media for Health Communication. J Med Internet Res 2013;15(4):e85

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Social Media for Health Communication: Risks

Information quality can vary

Channels are informal and mostly unregulated

concerns about security and patient/client information;

posted information instantly becomes part of the permanent social and technological landscape

How to effectively use and maintain these tools?

**Public Health and Wellness Programs Need a Strategy!**

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Social Media Strategy Components

Establish digital goals, objectives and strategies, aligned with your organization’s

Segment and prioritize your target audience(s). The ‘general public’ is NOT a target audience!

Optimize content by listening first.

Evaluate

From: Ogilvy Washington and the Center for Social Impact Communication at Georgetown University.

Using Social Media to Amplify Public Health Messages: An Examination of Tenants and Best Practices for Communicating with Key Audiences. 2010. http://smexchange.ogilvypr.com/wp-content/uploads/2010/11/OW_SM_WhitePaper.pdf

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Case Study #1: Social Media for Outreach,

Caseload Building and Nutrition Education

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San Bernardino County WIC Facebook Page

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San Bernardino County WIC Facebook Page

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San Bernardino County WIC Facebook Page

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Case Study #2: Social Media for Motivation, Advocacy and Awareness-

Building

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National Head Start Association Pinterest Board

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National Head Start Association Pinterest Board

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Case Study#3: Technology for Nutrition

Education

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BodyQuest: Food of the Warrior Alabama SNAP-Ed

4-year study and program to prevent child obesity

Target: 3rd graders in Alabama:

– increase fruit and vegetable consumption,

– increase physical activity,

– improve sleep hygiene as it relates to nutrition

– enhance family involvement in diet & physical activity

Curriculum:

– seven iPad apps

– printable support materials and leader’s guide

Initial pre/post test results show increase in fruit and vegetable consumption

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BodyQuest: Food of the Warrior Alabama SNAP-Ed

(c) 2013 Skelly Publishing

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BodyQuest: Food of the Warrior Alabama SNAP-Ed

(c) 2013 Skelly Publishing

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Evaluation and Troubleshooting: Some Considerations

Resource constraints make management planning crucial. Consider:

– a Social Media Management System (SMMS): procedures to manage work flow in social media

–CDC HealthCommWorks

Evaluation: –Not just about ‘Likes’ and ‘followers’! –4 core aspects:

exposure (amount of people reached), engagement (amount of people who take action), influence (positive, negative or neutral) results (did you meet goals?)

From: Centers for Disease Control and Prevention. In the Know: Social Media Measurement and Evaluation for Public Health Success (Webinar). 2013. http://www.slideshare.net/CDCNPIN/itk-eval-measurement-presentation-june-4

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Question & Answer

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For Your Continued Learning

Do You ‘Like’ Us? Using Social Media and Technology in WIC, Head Start and other Public Health Programs (7 CPEU/CEU) Available at: http://www.skellyskills.com/Social_Media_and_the_RD_p/techph-01.htm

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Thank You!

Thanks for joining us! Please click the link below to give us your

feedback on this program: https://www.surveymonkey.com/s/57PZRY5

(For attendees of LIVE presentation only): your CPEU/CEU Certificate of Completion will be emailed to you tomorrow