public relations final
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PUBLICRELATIONS
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Builds a bridge between
an organization and public.
Builds strong relationships
with customers.
Setting up a two-way flow
of information and
understanding.
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Role of P.R.
Building awareness
Closely monitoringnumerous media channels.
Managing crises .
Building goodwill .
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Portfolio of good PR
Excellent communication skills
People orientation
Time management skills
Thoroughness
Ability to think strategically
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P.R. and advertising
Paid Space or Free Coverage
Creative Control Vs. No Control
Shelf Life
Wise Consumers
Creativity or a Nose for News
In-House or Out on the Town
Target Audience or Hooked Editor
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Marketing Public Relations
Advertising
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What is CSR?
Responsibility recognized by the
companies for acting in sociallyresponsible manner.
Business decision making linked toethical values, legal compliance, andrespect for people, community, andenvironment.
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CSR accepts a company to go
further than required by law so as
to:-
treat employees fairly.
operate with integrity and in an
ethical manner.
respect human rights
sustain the environment for future
generationsbe a responsible neighbor in the
community and a good 'corporate
citizen'.
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Why is CSR important in an
organization?
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UTV Software Communications
Ltd (UTV), India's first integratedglobal media and Entertainment
Company.
The UTV group has expandedinto 5 verticals:
Broadcasting
Games Content
Motion Pictures
Interactive
TV Content
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What kind ofP.R. it is?
How does a P.R. Agency work?
Recent Activities undertaken?
How is P.R different from advertising
and marketing?
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The stories coming up during therelease, are true or just a publicity
stunt?
How do you tackle the situation ifsomething goes wrong?
What role does
P.R
. play inshaping the employee relation?
Have you indulgent in any C.S.R.
activity?
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SHARE Society to Heal, Aid, Restore and Educate
SHARE helps people help themselves
Adoption of villages - encourages the people of the
villages, and supports them, to be self sufficient
Mentally challenged youth - involving them in 'work andearn' activities.
Prison intervention - Providing female under trials and
their children non-formal skill and training.
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Nadiadwala Grandson Entertainment
Pvt. Ltd.
A third generation film
production companycelebrating over 50 years inthe film industry.
Sajid Nadiadwala hascontinued the legacy of thefamily and produced manyhits on the box office.
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What P.R. activities do you undertake
for movie promotion?
Is it an important part?
Have you undertaken any CSRactivities?
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What role does P.R. play in
shaping the employee relation?
Is P.R different from advertising
and marketing?
What problems do you face
while promoting a movie?
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Conclusion
Good Communication skills
Confident
Face of the company
Understand the market of
the company
Charming
Creative and Updated
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GROUP EFFORTS OF:
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