Public Relations Final ProjectAudio Retrospect ClothingRevis ButlerProfessor HesterPublic Relations

Case Study

• This is a clothing line for the urban style of the fashion world. The owners are from Greenville and they attend college at Lander University. They are very successful in Greenville and at Lander University; the clothing company would like to expand and takes its fashion talents to more places so the company can get more well-known all over the state of South Carolina.

• . They have been featured in the Johnson C. Smith Homecoming fashion show and have also been on a national fashion website (blackfashion.tumblr.com). They are making progress every day and soon the company will become a national brand that everyone can enjoy and wear to show off their artistic and creative design in mind.

Summary of project/Situation

• Fashion show at Head Start Community Center in Greenville, SC. This event will be held this summer on July 5th, 2013. Local clothing line Audio Retrospect will be releasing their new collection for Fall 2013. Cost of admission would be ten dollars for adults, eight dollars for teenagers, and free for anyone else under 13. I think this would be a good way for the company to get some exprosure not only in Greenville but all around South Carolina and better yet the United States.

Situation/Objectives

• The purpose of my public relations plan is to get the Audio Retrospect clothing line’s name out and introduce it to not only the rest of South Carolina but the world. The company can grow more than Greenville. If people like fashion then they will love the designs that Audio Retrospect has to offer.

Target Audience

• Ages between 10- beyond• Fashion lovers• People that love to get dressed and try wearing things

outside the box

Strategies

• To get the most possible number of people to come Audio Retrospect will be having raffles that will be giving away t-shirts, bracelets, snapback caps, and one of a kind keychains and also a DJ for the audience to have music and a special guest host.

Calendar

• The show will be during the summer and the date will be July 5th 2013.

Budget

• The budget to start will be around $10,000. (Food, Music, Giveaways)

Evaluation

• The success of this event will be measured the sale of tickets/the will have in the audience. The future success of the company will be determined by how many people want to buy products from the Audio Retrospect Company.

Tactics/Promotion

• Twitter• Facebook• Instagram• Flyers around Greenville and surrounding areas• Local Radio stations