public relations social networks

Post on 30-Apr-2015

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A presentation for RMIT Communicator of the Year. What happens when your customer goes to war with your brand. The speech that accompanied it is on http://silkcharm.blogspot.com

TRANSCRIPT

At war with your customer

The general public creating anti public relations campaigns

Storm in a Teacup… .

flickr freg

The Deluge Starts… .

And another 76 major PR sites

Don’t look behind you… .

Your staff…

.. have a voice, are members of social networks and are engaged

At war with your customer

Laurel Papworth

lpapworth@gmail.com

0432684992

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