public service media in europe situation, trends and challenges

PUBLIC SERVICE MEDIA IN EUROPE

SITUATION, TRENDS AND CHALLENGES

Dr. Roberto Suárez CandelHead of the Media Intelligence Service (MIS)

Prague, April 9th 2014

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THE EBU• The European Broadcasting Union (EBU) is the world's

foremost alliance of public service media organisations.

• 72 Active Members and 36 Associate Members in 76 countries across Europe and beyond.

• Mission: defending the interests of public service media and to promote their indispensable contribution to modern society.

• The EBU is a world-renowned benchmark of media industry knowledge and expertise, particularly in broadcast technology and innovation, training, research and European media law.

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HOW TO BE INDISPENSABLE?

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R8 - ENSURE PROMINENCER9 – TRANSFORM ORGANIZATIONAL CULTURE AND LEADERSHIP

R10 - MAKE THE CASE FOR PSM

ORGANIZATION

R5 - BE MORE RELEVANT TO THE YOUNGER AUDIENCES

R6 - EMPOWER, CURATE AND SHARE

R7 - ACCELERATE INNOVATION AND DEVELOPMENT

AUDIENCE&

STAKEHOLDERS

R1 - BETTER UNDERSTAND YOUR AUDIENCES

R2 - INCREASE ENGAGEMENT AND DIVERSITY

R4 - BE THE MOST RELEVANT AND TRUSTED SOURCE OF INFORMATION

R3 - SET PRIORITIES IN YOUR PORTFOLIOCONTENT

2. V2020 RECOMMENDATIONS

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WHAT IS PUBLIC SERVICE IN THE FIELD OF MEDIA?

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WHAT IS PUBLIC SERVICE IN THE FIELD OF MEDIA?

An ideological option based on values.

The result of a complex bargaining process.

A normative construction based on the potential externalities of the media and the market failures.

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EBU PUBLIC SERVICE MEDIA VALUES

UNIVERSALITYINDEPENDENCEEXCELLENCEDIVERSITYACCOUNTABILIT

YINNOVATION

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PUBLIC SERVICE HAS ALWAYS BEEN AN ISSUE FOR DEBATE

Content Funding Structure Political interference Accountability

ACROSS THE VERY DIVERSE NATIONAL REALITIES IN EUROPE

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TECHNICAL ‘SIMPLICITY’ MADE IT ‘EASY’ TO DELIVER PUBLIC SERVICE TV AND RADIO

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TECHNOLOGY INNOVATION TURNS THE ‘SIMPLE’ BROADCASTING ENVIRONMENT INTO A COMPLEX

MEDIA SCENARIO

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A MEDIA SCENARIO WHERE COMPETITION INCREASES EXPONENTIALLY

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A MEDIA SCENARIO WHERE COMPETITION INCREASES EXPONENTIALLY

FRAGMENTATION

FRAGMENTING SOCIETIES

Source: IHS Electronics & Media, from country national statistics, EBU based on UN data / Eurostat data

MORE DIVERSE POPULATIONSMALLER HOUSEHOLDS

MORE URBAN

FRAGMENTING SOCIETIES

FRAGMENTING SOCIETIES

FRAGMENTING SOCIETIESBROADBAND PENETRATION IN % OF

HOUSEHOLDS

MORE PARTICIPATIVE CITIZENS

Source: IHS Electronics & Media, EBU, BBC Online Spring Briefing, May 2012

FRAGMENTING SOCIETIESINSTALLED CONNECTED DEVICES IN EUROPE

(MILLIONS)

FRAGMENTING SOCIETIES

EVOLUTION OF LINEAR AND NON-LINEAR TV VIEWING

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HOW CAN WE BRING PUBLIC SERVICE MEDIA TO THE

CITIZENS?

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A MEDIA SCENARIO WITH OLD AND NEW CHALLENGES FOR PUBLIC SERVICE MEDIA

Definition Funding Structure & Performance Innovation Understanding the audience Communication

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FUNDING

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FUNDING

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FUNDING

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FUNDING

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FUNDING

17th

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FUNDING

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FUNDING

19th

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FUNDING

18th

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STRUCTURE & PERFORMANCE

Structural organization Working processes Managerial culture Distribution strategies External partnerships

Offering a coherent and seamless experience available at the relevant screen at any moment of the day.

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THE ISSUE OF GOVERNANCE

SR SVT UR

Board Board Board

The Administrative Foundation

The Swedish Broadcasting Commission

GovernmentParliament

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INNOVATION

Bringing innovation to the citizens

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INNOVATION

Bringing innovation to the citizens Following the audience to new platforms

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DO WE NEED PUBLIC SERVICE MEDIA IN THE DIGITAL AND

MULTIPLATFORM SCENARIO?

A PUBLIC POLICY TOOL TO ENSURE DIGITAL WELFARE

YES!

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THANK YOU!

Dr. Roberto Suárez CandelHead of the Media Intelligence Service (MIS)

European Broadcasting Unionsuarez.candel@ebu.ch

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