public service media in europe situation, trends and challenges
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Public Service Media in Europe Situation, trends and challenges. Dr. Roberto Suárez Candel Head of the Media Intelligence Service (MIS) Prague, April 9 th 2014 . The EBU. The European Broadcasting Union (EBU) is the world's foremost alliance of public service media organisations. - PowerPoint PPT PresentationTRANSCRIPT
PUBLIC SERVICE MEDIA IN EUROPE
SITUATION, TRENDS AND CHALLENGES
Dr. Roberto Suárez CandelHead of the Media Intelligence Service (MIS)
Prague, April 9th 2014
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THE EBU• The European Broadcasting Union (EBU) is the world's
foremost alliance of public service media organisations.
• 72 Active Members and 36 Associate Members in 76 countries across Europe and beyond.
• Mission: defending the interests of public service media and to promote their indispensable contribution to modern society.
• The EBU is a world-renowned benchmark of media industry knowledge and expertise, particularly in broadcast technology and innovation, training, research and European media law.
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HOW TO BE INDISPENSABLE?
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R8 - ENSURE PROMINENCER9 – TRANSFORM ORGANIZATIONAL CULTURE AND LEADERSHIP
R10 - MAKE THE CASE FOR PSM
ORGANIZATION
R5 - BE MORE RELEVANT TO THE YOUNGER AUDIENCES
R6 - EMPOWER, CURATE AND SHARE
R7 - ACCELERATE INNOVATION AND DEVELOPMENT
AUDIENCE&
STAKEHOLDERS
R1 - BETTER UNDERSTAND YOUR AUDIENCES
R2 - INCREASE ENGAGEMENT AND DIVERSITY
R4 - BE THE MOST RELEVANT AND TRUSTED SOURCE OF INFORMATION
R3 - SET PRIORITIES IN YOUR PORTFOLIOCONTENT
2. V2020 RECOMMENDATIONS
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WHAT IS PUBLIC SERVICE IN THE FIELD OF MEDIA?
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WHAT IS PUBLIC SERVICE IN THE FIELD OF MEDIA?
An ideological option based on values.
The result of a complex bargaining process.
A normative construction based on the potential externalities of the media and the market failures.
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EBU PUBLIC SERVICE MEDIA VALUES
UNIVERSALITYINDEPENDENCEEXCELLENCEDIVERSITYACCOUNTABILIT
YINNOVATION
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PUBLIC SERVICE HAS ALWAYS BEEN AN ISSUE FOR DEBATE
Content Funding Structure Political interference Accountability
ACROSS THE VERY DIVERSE NATIONAL REALITIES IN EUROPE
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TECHNICAL ‘SIMPLICITY’ MADE IT ‘EASY’ TO DELIVER PUBLIC SERVICE TV AND RADIO
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TECHNOLOGY INNOVATION TURNS THE ‘SIMPLE’ BROADCASTING ENVIRONMENT INTO A COMPLEX
MEDIA SCENARIO
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A MEDIA SCENARIO WHERE COMPETITION INCREASES EXPONENTIALLY
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A MEDIA SCENARIO WHERE COMPETITION INCREASES EXPONENTIALLY
FRAGMENTATION
FRAGMENTING SOCIETIES
Source: IHS Electronics & Media, from country national statistics, EBU based on UN data / Eurostat data
MORE DIVERSE POPULATIONSMALLER HOUSEHOLDS
MORE URBAN
FRAGMENTING SOCIETIES
FRAGMENTING SOCIETIES
FRAGMENTING SOCIETIESBROADBAND PENETRATION IN % OF
HOUSEHOLDS
MORE PARTICIPATIVE CITIZENS
Source: IHS Electronics & Media, EBU, BBC Online Spring Briefing, May 2012
FRAGMENTING SOCIETIESINSTALLED CONNECTED DEVICES IN EUROPE
(MILLIONS)
FRAGMENTING SOCIETIES
EVOLUTION OF LINEAR AND NON-LINEAR TV VIEWING
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HOW CAN WE BRING PUBLIC SERVICE MEDIA TO THE
CITIZENS?
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A MEDIA SCENARIO WITH OLD AND NEW CHALLENGES FOR PUBLIC SERVICE MEDIA
Definition Funding Structure & Performance Innovation Understanding the audience Communication
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FUNDING
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FUNDING
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FUNDING
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FUNDING
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FUNDING
17th
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FUNDING
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FUNDING
19th
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FUNDING
18th
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STRUCTURE & PERFORMANCE
Structural organization Working processes Managerial culture Distribution strategies External partnerships
Offering a coherent and seamless experience available at the relevant screen at any moment of the day.
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THE ISSUE OF GOVERNANCE
SR SVT UR
Board Board Board
The Administrative Foundation
The Swedish Broadcasting Commission
GovernmentParliament
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INNOVATION
Bringing innovation to the citizens
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INNOVATION
Bringing innovation to the citizens Following the audience to new platforms
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DO WE NEED PUBLIC SERVICE MEDIA IN THE DIGITAL AND
MULTIPLATFORM SCENARIO?
A PUBLIC POLICY TOOL TO ENSURE DIGITAL WELFARE
YES!
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THANK YOU!
Dr. Roberto Suárez CandelHead of the Media Intelligence Service (MIS)
European Broadcasting [email protected]
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