putting growth oriented design at the heart of your product

Putting growth oriented design

at the ♡ of your product.

Jacek Michael Gre @jgrebski

what is growth oriented design?

it’s the crossroads of

goal

brand

name, term, design, symbol, or any other feature that identifies one seller's product

distinct from those of other sellers.

vocal without being loud; sophisticated and stylized; clean, stylish, & modern with a dash of vintage.

young, playful and whimsical; sophisticated and stylized; connected & reinforcing of brand + product.

young

playful

connecting

brand is foundation

goals

we want to get our users

we want 20,000,000 users

we want 8% inc. in sales

we want intl. expansion

we want to flip this bitch

1thing

experience

omg that was amazing

omg that was horrible

did you hear about product?

95% shared the :(

source: marketingcharts

87% shared the :)

source: marketingcharts

but : bad respondents were 50% more likely to share experiences on social media than those who

had good ones, and 54% who had a poor experience said they shared it more than 5 times.

source: marketingcharts

experience

DONT FUDGE IT UP!

define marketing

marketing + design?

shorten scale times

reinforce

don’t

collect data

apply it to product IA

apply it to marketing IA

design is constant

design is in content

design is on social

design is in your email

design is in the product

design automation

be creative

always reinforce

growth oriented design is

goal

goal

goal

goal

goal UP

thank you!http://swarmnyc.com @jgrebski || @swarmnyc