q1 2017 product updates webcast: find talent and candidates open to new opportunities
Post on 20-Mar-2017
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LinkedIn Talent Solutions
Q1 2017
Quarterly Product Release
Welcome to a product demonstration and an overview of the new
Quarterly Product Releases (QPR)
With your hosts:
Ricardo Duran APAC Customer Success Manager
Yvonne ChowAPAC LTS Product Marketing
Alicia Kearns APAC Customer & Executive Marketing
What is a Quarterly Product Release (QPR)?
❏ Our new, consolidated approach to how we inform you of new features
and enhancements
❏ All product updates will be available in our Product Updates Hub
Learn more at our new Product Updates hub
Go to lnkd.in/productupdates to
learn more about all the latest
releases in Recruiter, Jobs, Talent
Brand and Media
Attend our quarterly Product
Updates webcast to get to know
the enhancements in depth
Here’s a summary of all Q1 product updates featured in QPR
● Open Candidates
● Apply Starters
● Contractor Targeting
● ‘Likely to Respond’ spotlight
● InMail response rate improvements
● LCP updates
1. Top Releases
3. Things You Should Know
Recruiter
● Boolean buttons
● Browser support updates
2. Additional Updates
Jobs
● Jobs posting flow updates
● Job targeting improvements
Talent Media
● Custom background spotlight ad
1. Top Releases: Unlock new talent in 3 new waysWe’ve been listening to your feedback and are doubling down on new features in an effort to unlock new, open
talent pools that will lead to more efficient hiring. The most exciting releases to highlight are:
Open Candidates Apply Starters Contractor Targeting
Focus on candidates who are
open to hearing from recruiters
Tap into more qualified
candidates for your jobs
Quickly identify candidates who
may be open to contract work
2xresponse rate
39%respond in a day
4xresponse rate
1. Filter candidates who are ready to make a move.
1. Boost response rates.
1. Close reqs faster.
Open CandidatesFocus on candidates who are open to hearing from you
Members
participating
3.5M+Increase in
response rate
2x
“Open to new opportunities” spotlight
Find open candidates who match your search criteria in the ‘Open to new opportunities’ spotlight
Hover over the profile card to see a candidate’s specific career interests
When candidates in your Projects become open, you’ll receive a notification in product.
1. Find engaged candidates.
1. Access a larger pool of open talent.
1. Improve response rates.
Apply startersTap into more qualified candidates for your jobs
Increase in
candidates for jobs
>2xIncrease in
response rate
4x
Access apply starters in Jobs and Recruiter
View apply starters for a specific job post in your Jobs
Manager tool.
View apply starters who match your Recruiter search in the Past
Applicants spotlight.
View which roles they’ve applied for, and when.
1. Reach the contractor workforce at scale
1. Prioritize your outreach in Recruiter
1. Fill contract roles faster
Contractor TargetingQuickly identify candidates who may be open to contract work
Members
identified
4.5M+Increase in
response rate*
2xRespond within
a day*
39%
*Self-identified contractors
Search for candidates who may be open to contract
work and more, with the “Employment Type” filter
We identify contractors 2 ways:
1. Self-reported through Open Candidates
1. Predictive algorithm based on LinkedIn
profile data
Quickly identify candidates who are likely to be interested in specific types of employment, including contract roles
To limit your view to self-reported
contractors, use the Employment Type
filter and the ‘Open to new
opportunities’ spotlight together.
Additional Updates
Likely to Respond
Spotlight
InMail Response
Rate improvements
LinkedIn Career
Pages
New spotlight optimizes for an
engaged talent pool tailored to you,
based on:
● Candidate relationships and
affinity with your company
● Your past recruiting activity
Compare to ‘Total Candidates’ view, which optimizes for relevance matches based on search criteria
1. Search results optimized for time to hire.
1. Predictive algorithm to increase your
success.
1. Boost your response rates.
‘Likely to respond’ spotlightFocus on candidates more likely to respond to you
InMail Response Rate ImprovementsIncrease the number of candidates who respond to your outreach
Higher overall response rate
25%
1. Reduced friction in candidate response process.
1. Updated Recruiter search for more relevant results.
1. Introduced automated email follow-ups.
Next Generation Career PagesThe most authentic, personalized experience of your company culture and jobs
1. Reach the right talent
1. Share your authentic story
1. Drive quality applicants
1. Measure impact
Next Generation Career Pages: 3 Key Updates
Redesigned Analytics
allows you to view and
export traffic, growth and
demographics of
company/career page
visitors and company
followers, as well as
engagement metrics for
company status updates
If you have Enhanced Analytics you can
view key recruiting insights, including:
● Talent Attraction: Who is viewing
my company page, viewing or
applying to my jobs?
● Applicant Behavior: Which
company pages are my applicants
viewing, which companies’ jobs are
they viewing or applying to?
Next Gen design
ramped to 100% of
LinkedIn members
on both desktop and
mobile
Things you should know
Recruiter Updates Jobs Updates Talent Media Updates
Recruiter Search UpdatesTarget your search for the right talent with greater accuracy
‘NOT’ Boolean support in search filters
Hover over a search term to apply a ‘NOT’
command and exclude that term from your search.
Jobs Posting UpdatesGet qualified applicants through more precise targeting
Specify required skills in your Job Posts
Get your jobs in front of the right candidates with
precision skill targeting that’s easy to use.
Jobs now get in front of more quality candidates
Targeting algorithm improvements mean that members are
50% more likely to applies to a job they see in JYMBII
Custom Background Spotlight AdLinkedIn’s most flexible, customizable ad format now has a great new design
1. Complete control over how your brand is presented.
1. Easy to use.
1. Increase engagement with unique visuals.
Q&A
Additional Resources
To learn more, please visit the product updates page on LTS:
lnkd.in/productupdates
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