q2, 2015 northern california market within a market report

WHAT IS A MARKET WITHIN A MARKET?

With our vast years of experience, we at Keller Williams Realty have come to

notice that, every market within a market has a very different climate and

therefore requires its own set of statistics for you to truly understand what is going

on in your neighborhood. Although you can easily access the broad national,

state, and/or country trends published by the media, they may not have

anything to do with what is occurring in your own backyard. After all, you

wouldn’t watch a weather channel report for Seattle to decide if you need an

umbrella that day would you?

WHY THIS BENEFITS YOU – OUR CLIENT

Our extensive experience & knowledge has led us to notice that markets within

markets may be performing in a different way from one another and from national

averages.

With the current stringent lending situation, having knowledge of the specialized

market trends for the neighborhood you are contemplating is vital for true success in

your transaction.

Don’t be mislead by ideas that are not actual facts.

What is in fact occurring in the markets of those areas may be counterintuitive of

notions or ideas you may have perceived from national averages. Knowledge is

power and knowing all the facts will give you the power to make the most educated

choice.

$319,950

53.21%

$340,000

63.40%

-24.6%

Median Price ……………………..…….

Average Price per Square Foot ….…

Properties Sold ……………………….

Properties Pending Sale ………………

Properties For Sale …………….……...

Days on Market (Pending Sale) ….…..

Percent Under Contract ………….……

ANTIOCH SFR

$127,875

47.06%

$87,000

62.79%

-32.0%

-32.7%

ANTIOCH CONDO

$3,953,502

$1,097

43.28%

$5,150,000

$1,205

56.52%

-17.6%

-10.3%

-31.3%

ATHERTON SFR

$1,250,000

66..67%

$1,553,000

86.49%

-27.5%

-32.1%

BELMONT SFR

$612,000

71.43%

$570,000

100.00%

-20.0%

-42.9%

-47.1%

BELMONT CONDO

$439,000

53.10%

$496,500

62.18%

BRENTWOOD SFR

$1,716,500

63.46%

$2,000,000

73.08%

-35.7%

-13.6%

-25.0%

-21.4%

BURLINGAME SFR

$728,888

59.09%

$1,050,000

81.82%

-46.2%

-30.8%

-50.0%

BURLINGAME CONDO

$955,000

66.91%

$1,117,500

73.98%

-11.5%

-19.5%

CAMPBELL SFR

$442,500

60.87%

$615,500

80.77%

-39.6%

CAMPBELL CONDO

$1,295,000

32.08%

$1,204,000

31.08%

-13.7%

-10.4%

-15.6%

CARMEL SFR

$540,000

38.46%

$540,000

60.00%

240.0%

140.0%

571.5%

CARMEL CONDO

$325,000

34.80%

$342,000

43.84%

CARMICHAEL SFR

$132,000

54.76%

$124,000

70.97%

-26.2%

CARMICHAEL CONDO

$274,950

41.40%

$290,500

49.85%

CHICO SFR

$139,000

54.05%

$155,000

45.65%

-27.0%

-15.5%

CHICO CONDO

$680,000

46.34%

$760,444

68.85%

-25.6%

-19.1%

CLAYTON SFR

$450,000

58.76%

$509,500

67.05%

-23.7%

CONCORD SFR

$205,000

51.69%

$236,000

64.29%

-36.5%

CONCORD CONDO

$1,788,400

72.87%

$1,871,000

69.12%

-11.0%

CUPERTINO SFR

$810,000

80.00%

$989,444

75.00%

-46.7%

-25.0%

-20.0%

-53.3%

CUPERTINO CONDO

$1,097,500

60.29%

$1,200,000

63.54%

DANVILLE SFR

$477,000

30.00%

$520,000

72.73%

166.7%

142.4%

DANVILLE CONDO

$680,000

51.05%

$743,000

71.13%

-13.3%

-25.3%

DALY CITY SFR

$421,000

52.00%

$430,000

77.42%

-38.0%

-54.4%

DALY CITY CONDO

$537,000

46.15%

$642,500

67.21%

-45.6%

EAST PALO ALTO SFR

$436,125

58.33%

$584,000

100.00%

150.0%

-25.0%

-76.9%

EAST PALO ALTO CONDO

$559,750

38.13%

$546,000

46.29%

-25.3%

EL DORADO HILLS SFR

$234,250

28.57%

$234,000

50.00%

-50.0%

-71.4%

304.50%

EL DORADO HILLS CONDO

$315,000

50.72%

$338,000

54.49%

ELK GROVE SFR

$171,000

48.57%

$211,500

68.18%

-11.8%

-37.1%

-50.8%

ELK GROVE CONDO

$342,000

38.62%

$380,000

51.03%

FAIR OAKS SFR

$148,950

43.33%

$198,000

56.82%

FAIR OAKS CONDO

$425,000

45.03%

$446,500

57.95%

-17.5%

FOLSOM SFR

$265,000

47.06%

$290,000

70.00%

-42.8%

FOLSOM CONDO

$1,380,000

62.50%

$1,574,500

84.85%

-31.0%

-31.2%

FOSTER CITY SFR

$679,000

83.33%

$697,500

69.23%

-28.6%

-28.0%

-13.3%

-23.7%

-16.9%

FOSTER CITY CONDO

$830,000

64.62%

$908,000

70.40%

FREMONT SFR

$419,500

61.18%

$480,000

81.62%

-10.5%

-10.9%

FREMONT CONDO

$112,500

$494,500

40.00%

339.6%

-50.0%

500.0%

-21.1%

-25.6%

660.0%

FRESNO SFR

$577,500

36.78%

$633,495

63.10%

-16.7%

GILROY SFR

$350,000

66.67%

$290,000

50.00%

-17.1%

250.0%

100.0%

-25.0%

GILROY CONDO

$422,500

52.50%

$435,000

43.14%

GOLD RIVER SFR

$278,000

50.00%

$277,252

75.00%

200.0%

100.0%

1,183.3%

GOLD RIVER CONDO

$675,000

30.50%

$717,500

45.22%

.-14.5%

-24.4%

GRANITE BAY SFR

$995,000

46.15%

$1,210,000

54.29%

-23.1%

-33.4%

HALF MOON BAY SFR

$509,500

60.00%

$570,000

75.00%

-75.0%

-50.0%

-60.0%

-48.2%

HALF MOON BAY CONDO

$3,080,000

40.71%

$4,050,000

53.33%

-34.0%

-13.0%

-33.6%

-35.4%

HILLSBOROUGH SFR

$355,000

48.09%

$369,500

59.66%

LINCOLN SFR

$210,000

62.96%

$210,000

60.87%

-17.6%

-14.8%

LINCOLN CONDO

$648,000

60.98%

$695,330

70.84%

LIVERMORE SFR

$395,000

70.45%

$510,000

82.93%

-18.9%

LIVERMORE CONDO

$2,336,500

$1,006

80.43%

$2,725,000

$1,168

72.79%

-10.8%

LOS ALTOS SFR

$1,200,000

70.00%

$1,100,000

$1,000

76.92%

LOS ALTOS CONDO

$1,697,400

51.75%

$1,710,000

53.09%

LOS GATOS SFR

$813,000

77.27%

$615,500

100.00%

-24.3%

-28.6%

-41.2%

-54.5%

-19.4%

LOS GATOS CONDO

$511,900

56.45%

$570,000

58.22%

MARTINEZ SFR

$282,500

66.67%

$290,000

-14.3%

-28.6%

-57.8%

MARTINEZ CONDO

$1,905,000

66.28%

$2,000,000

$1,122

72.34%

-10.5%

-18.0%

-25.6%

MENLO PARK SFR

$1,320,000

57.14%

$1,175,000

40.00%

-11.0%

-64.3%

-75.0%

-64.3%

-57.0%

-30.0%

MENLO PARK CONDO

$1,215,000

67.19%

$1,365,000

71.64%

-11.8%

MILLBRAE SFR

$650,000

72.73%

$830,250

84.62%

MILLBRAE CONDO

$200,000

50.84%

$230,000

56.15%

MODESTO SFR

$105,000

54.55%

$117,425

61.64%

MODESTO CONDO

$625,000

36.36%

$718,000

49.26%

-14.6%

MONTEREY SFR

$320,000

35.71%

$365,000

53.33%

-28.0%

MONTEREY CONDO

$750,000

44.34%

$827,500

55.27%

-15.9%

MORGAN HILL SFR

$395,000

41.67%

$470,500

62.50%

-33.3%

-60.5%

MORGAN HILL CONDO

$529,700

42.52%

$600,000

52.38%

-15.5%

NAPA SFR

$325,000

47.46%

$424,750

58.11%

-47.9%

NAPA CONDO

$590,000

60.14%

$725,000

73.13%

NEWARK SFR

$355,888

61.76%

$432,000

80.77%

-28.6%

-23.5%

NEWARK CONDO

$685,500

58.97%

$800,000

70.49%

-21.8%

PACIFICA SFR

$510,500

66.67%

$571,500

100.00%

-50.0%

-66.7%

PACIFICA CONDO

$2,320,000

$1,272

70.06%

$2,699,500

$1,425

65.48%

-18.8%

--11.3%

PALO ALTO SFR

$1,275,000

77.42%

$1,398,000

$1,031

69.23%

-31.8%

-25.0%

-16.1%

-10.6%

PALO ALTO CONDO

$202,000

41.30%

$219,000

46.13%

-35.0%

PARADISE SFR

$119,000

33.33%

$95,750

60.00%

-19.5%

200.0%

533.3%

PARADISE CONDO

$555,000

61.35%

$599,500

65.03%

PETALUMA SFR

$311,000

80.95%

$369,250

66.67%

-53.6%

-17.6%

PETALUMA CONDO

$610,000

67.48%

$650,000

65.41%

PLEASANT HILL SFR

$325,000

$345,000

84.62%

-10.5%

PLEASANT HILL CONDO

$941,500

63.23%

$1,010,000

64.95%

PLEASANTON SFR

$326,000

57.50%

$431,000

91.30%

-42.5%

-40.3%

PLEASANTON CONDO

$1,085,000

63.31%

$1,400,000

73.83%

REDWOOD CITY SFR

$536,500

$775,000

78.79%

-58.3%

107.1%

-69.2%

REDWOOD CITY CONDO

$1,350,000

71.43%

$1,752,500

90.91%

-28.6%

-33.3%

-47.6%

-23.7%

REDWOOD SHORES SFR

$640,000

88.89%

$736,944

66.67%

-57.9%

-75.0%

-66.7%

-44.3%

-25.0%

REDWOOD SHORES CONDO

$391,288

44.95%

$418,500

51.92%

ROCKLIN SFR

$184,900

50.00%

$204,950

54.55%

-51.7%

-38.6%

ROCKLIN CONDO

$368,000

47.11%

$385,000

58.11%

ROSEVILLE SFR

$172,250

40.35%

$170,475

55.88%

ROSEVILLE CONDO

$230,000

46.96%

$253,000

57.40%

-19.5%

SACRAMENTO SFR

$120,237

43.84%

$120,000

52.88%

-12.5%

-24.6%

SACRAMENTO CONDO

$757,500

53.72%

$875,000

75.56%

-10.0%

-25.6%

SAN BRUNO SFR

$315,000

70.37%

$350,000

90.00%

-12.2%

-25.9%

-24.3%

SAN BRUNO CONDO

$1,510,000

65.91%

$1,557,000

78.89%

-25.9%

-18.4%

-31.8%

SAN CARLOS SFR

$647,500

70.59%

$785,000

91.30%

-51.8%

SAN CARLOS CONDO

$1,100,000

58.52%

$1,350,500

62.75%

SAN FRANCISCO SFR

$959,000

62.12%

$1,122,500

$1,040

65.48%

-11.7%

-14.3%

-18.7%

SAN FRANCISCO CONDO

$780,000

54.75%

$850,000

67.35%

-10.9%

SAN JOSE SFR

$420,000

62.40%

$490,000

75.59%

-17.1%

-24.5%

SAN JOSE CONDO

$1,025,000

66.02%

$1,300,000

76.61%

SAN MATEO SFR

$567,000

72.92%

$637,500

70.54%

-67.8%

-25.5%

-24.8%

-22.2%

-31.0%

SAN MATEO CONDO

$929,950

65.68%

$1,022,000

73.13%

SAN RAMON SFR

$422,000

58.00%

$478,000

69.47%

SAN RAMON CONDO

$740,000

47.69%

$824,000

54.19%

SANTA CRUZ SFR

$393,000

53.57%

$450,000

61.29%

-12.9%

-57.0%

SANTA CRUZ CONDO

$440,000

60.10%

$499,250

65.06%

-13.0%

SANTA ROSA SFR

$244,000

74.17%

$290,000

72.22%

-12.4%

-10.0%

SANTA ROSA CONDO

$683,000

54.61%

$832,500

71.96%

-24.1%

SOUTH SAN FRANCISCO SFR

$464,000

48.57%

$535,000

67.86%

-20.0%

-35.0%

SOUTH SAN FRANCISCO CONDO

$195,000

49.53%

$223,000

55.20%

STOCKTON SFR

$60,425

49.61%

$90,500

48.06%

-16.5%

STOCKTON CONDO

$1,227,500

69.40%

$1,470,000

78.66%

SUNNYVALE SFR

$547,500

78.18%

$675,000

65.22%

-22.5%

-30.2%

-16.4%

-24.2%

-16.6%

SUNNYVALE CONDO

$645,000

51.33%

$710,000

68.28%

UNION CITY SFR

$310,000

52.17%

$395,000

66.67%

-56.0%

-50.0%

-60.9%

-32.1%

UNION CITY CONDO

$870,000

63.16%

$947,000

69.63%

WALNUT CREEK SFR

$374,500

63.26%

$410,000

78.25%

-14.9%

WALNUT CREEK CONDO

$2,517,000

30.97%

$2,500,000

$1,147

38.96%

-14.3%

-31.9%

WOODSIDE SFR

$215,000

39.82%

$225,250

52.12%

-11.3%

YUBA CITY SFR

$105,000

52.00%

$54,000

38.46%

-48.6%

-44.4%

-61.5%

-48.0%

-26.0%

YUBA CITY CONDO

Glossary of Terms

Median Price: A value that separates the upper

half of prices from the lower half of prices. It can

be interpreted like an average, however the

extreme prices (high and low) don’t hold

undue.

Average Price per Square Foot: The price per

each property divided by their respective

square footage then averaged across all

properties sold in the area for a given time

period.

Properties Sold: The number of property

transactions that closed and transferred

ownership.

Properties Pending Sale: The number of

properties that entered escrow in preparation

for sale.

Properties For Sale: The number of properties on

the market and seeking buyers.

Days on Market (Pending Sale): The number of

days that properties currently in escrow were on

the market.

Absorption Rate: The rate at which the inventory

of home for sale are being sold.

Percent Under Contract: The ratio of properties

to properties sale.

Disclaimer

The Market Within A Market Report is brought to you by Michael Lewis Marketing Suite, a high-end, luxury consulting, brand building, marketing firm located in California and Florida.

www.michaellewismarketingsuite.com

Information obtained from Broker Metrics and DataQuick. Broker Metrics and DataQuick statistics are subject to change due to individual real estate company reporting disciplines. The information provided herein is from sources we believe to be reliable. While we do not

doubt its accuracy, we have not verified it and make no representations, guarantees or warranties about it.

q2, 2015 northern california market within a market report

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