q&a with the usertesting marketing team

Post on 14-Jul-2015

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Q&A with the UserTesting Marketing Team

The customer/ prospect always comes first. We love our customers and prospects and treat them with

respect.

Guideline #1

We repeat, the customer comes first. We cherish them, protect them, treat

them better than we’d ever expect anyone to treat us.

Guideline #2

We create great content that our customers and prospects want.

We provide value.

Guideline #3

- Landing pages- Surveys- Blog posts- Whitepapers- Emails- Videos- Internal search

- Competitors- Search engines- Wireframes- Purchase flow- Mobile- Navigation- And more!

What’s the best way to convince clients that UserTesting is an important part of the puzzle?

Question #1

- Demonstrate the value by showing them a video of someone using their site/app. - Peek is a great free option. - Give them the power to run tests.

Answer

- User testing is an effective way to generate A/B testing ideas.- See where your users get stuck, and listen to what your real users want.

A B

Answer

- It includes thousands of normal, everyday users. You can filter them to find your target audience.

- We provide participants, so you don’t have to recruit your own!

Answer

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