qhaosing book - models to innovate and change

modelling to understand

modelling to accelerate practiceusing a model allows you to practice quickly to acquire knoledge and skills

real flight modelled flight

modelling to strenghten skillsusing a model allows you to stenghten some specific skills

real fight modelled fight

the change plotgot last chance to keep his job,

3

4

fighting side by side with a fellow against

his own stereotypesand old thoughts:

5

2

going to looseeverything,

a brilliant manager in his quite room,

1

the challengesthe protagonist can keep his job ifsucceeding in five challenges

Find the secret of a solid relationship

CDrive a crazy car

DESeed a plant

Manage a crowdedcrossroad,

B

Find a key in a crowded market

A

the complete model

Skills

Sym

bolsS

cenarios

Exercizing on modelledscenarios, you can foster your

modelled skills

Model Scenario Mod Scenario 1 Mod Scenario 2

Model SymbolMod Symbol1 Mod Symbol1

Model SkillMod Skill1 Mod Skill1

Real skillReal Skill1 Real Skill1

3

the

com

plet

e m

odel

Model Scenario Mod Scenario 1 Mod Scenario 2 Mod Scenario 3 Mod Scenario 4 Mod Scenario 5

Model SymbolMod Symbol1 Mod Symbol1 Mod Symbol1Mod Symbol2 Mod Symbol2 Mod Symbol2Mod Symbol3 Mod Symbol3Mod Symbol4 Mod Symbol4Mod Symbol5 Mod Symbol5 Mod Symbol5Mod Symbol6 Mod Symbol6

Model SkillMod Skill1 Mod Skill1Mod Skill2 Mod Skill2Mod Skill3 Mod Skill3Mod Skill4 Mod Skill4Mod Skill5 Mod Skill5Mod Skill6 Mod Skill6

Real skillReal Skill1 Real Skill1Real Skill2 Real Skill2Real Skill3 Real Skill3Real Skill4 Real Skill4Real Skill5 Real Skill5Real Skill6 Real Skill6

Real Scenario Real Scenario 1 Real Scenario 2 Real Scenario 3 Real Scenario 4 Real Scenario 5

the challenge

• a key is hidden among hundreds in a market • nobody knows where the key is hidden• the time is limited• you need to find the key

the modelled scenarios

Scenario Real

getting lost in the market ignoring the customer

getting the first contact approaching who is closeto your customer

approaching the firstmerchant

selling to the first customer

accelerate the number of contacts

intense sales plan

empathic communication the sales alignment

how to capture the needs thatcustomers often ignore?

the modelled symbols

Symbol Real

the market place the customers

the barter the exchange

the child the catalyst

the smith the first customer

the key the customer need

the hidden attribute the unaware need

how to capture the needs thatcustomers often ignore?

the modelled skills

Skill Real

Orienteer in the market Set in a new environment

Find the catalyst Find the catalyst

Segment the market Give priorities

Ask the right questions to the first merchant

Conquer the first earlyadopter

Intercept the market keydynamics

Intercept the market keydynamics

Find the right barter Know what to give back

how to capture the needs thatcustomers often ignore?

the

com

plet

e m

odel

Scenario getting lost in the market getting the first contactapproaching the first merchant

accelerate the number of contacts

empathic communication

Symbol

the market place the market place the market place

the child the child the childthe smith the smiththe key the keythe hidden attribute

the hidden attribute

the hidden attribute

the barter the barter

SkillOrienteer in the market

Orienteer in the market

Segment the market

Segment the market

Find the catalyst Find the catalystAsk the right questions to the first merchant

Ask the right questions to the first merchant

Intercept the market key dynamics

Intercept the market key dynamics

Find the right barter

Find the right barter

Real skillSet in a new environment

Set in a new environment

Give priorities Give prioritiesFind the catalyst Find the catalyst

Conquer the first early adopter

Conquer the first early adopter

Intercept the market key dynamics

Intercept the market key dynamics

Know what to give back

Know what to give back

Real Scenario jump in new market environmentapproach who is close to your customer

sell to the first customer

intense sales planthe sales proposal

the challenge

• a crossroad is crossed by hundreds people• you are dressed like a guard• you may use traffic lights• you need to manage it

the model

Symbol Real

the crossroad the situation to manage

the guardian the authority

the traffic lights the norms

the multi-directions flows the complexity

The barriers the control

how to manage a complex situation with no authority

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