quadrifor_ evento manager 2.0_ presentazione davide pannuto_ ibm

Davide PannutoSocial & Mobile marketing leader – IBM Italia

davidepannuto@it.ibm.com

CREATING A NEW WAY OF WORKINGGet Social.Do Business

© 2014 IBM Corporation

Agenda

1Social Business definition & Key Business Issue

Social Business solutions3

Social Business Quantified Benefits2

References & Use Cases4Social Business Cosa cercare5 Recap & Next Steps6

© 2014 IBM Corporation

Agenda

1Social Business definition & Key Business Issue

Social Business solutions3

Social Business Quantified Benefits2

References & Use Cases4Social Business Cosa cercare5 Recap & Next Steps6

© 2014 IBM Corporation

Social Business = un nuovo modello di azienda

70%of senior executives believe

that social business is an opportunity to

fundamentally change the way their organization works.

MIT Sloan Management Review, Social Business: Shifting Out of First Gear, David Kiron and others, July 16, 2013.

© 2014 IBM Corporation

Social Business = un nuovo modello di azienda

© 2014 IBM Corporation

Social Business: le sfide da affrontare

Azienda

DIPENDENTICreare ed alimentare una culturacentrata su qualità e innovazione

Identificare espertie risorse disponibili

Capitalizzare i best perfomerscome asset dell’interaorganizzazione

Definire e riutilizzare best practices

Migliorare produttività edefficienza

Mercato

CLIENTICreare e alimentare unacomunicazione bidirezionale in gradodi fidelizzare clienti ed acquisirenuovo business

Ascoltare e coinvolgere partner, clienti e prospect

Identificare ed anticipare trend dimercato

Attivare strategie di marketing personalizzato che capitalizzino i canali digitali

© 2014 IBM Corporation

The social network is the new production line.

“In a world where value is shifting rapidly from things to knowledge,

knowledge workers are the new means of production. And it follows that the

social network is the new production line.

This is important.

http://www.intelligenthq.com/intelligence/ibms-ginni-rometty-predicts-three-ways-technology-will-transform-the-future-of-business/

In a social enterprise, your value is established not by how much knowledge you

amass, but by how much knowledge you impart to others.

We are in early days of this shift. But some pioneers are changing how they actually create

value”.

© 2014 IBM Corporation

Source: 2013 IBM Global C-Suite Studyhttp://www-935.ibm.com/services/us/en/c-suite/csuitestudy2013/infographic-

02.html

47%della tipicagiornatalavorativa spesoa leggere / rispondere alleemail (28%)e a cercare le informazioni checi occorrono(19%)

FONTE: IDC & McKinseyhttp://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy

© 2014 IBM Corporation

Agenda

1Social Business definition & Key Business Issue

Social Business solutions3

Social Business Quantified Benefits2

References & Use Cases4Social Business Cosa cercare5 Recap & Next Steps6

© 2014 IBM Corporation

Social Business: i benefici tattici

© 2014 IBM Corporation

Social Business: i benefici strategici

© 2014 IBM Corporation

© 2014 IBM Corporation

Agenda

1Social Business definition & Key Business Issue

Social Business solutions3

Social Business Quantified Benefits2

References & Use Cases4Social Business Cosa cercare5 Recap & Next Steps6

By 2016, 50 percent of large organizations will have internal social networks, and that 30 percent of these will be considered as essential as email and telephones are today.Enterprise social networks will become the primary communication channels for noticing, deciding or acting on information relevant to carrying out work.

Fonte: Gartnerhttp://www.gartner.com/newsroom/id/2319215

© 2014 IBM Corporation

La piattaforma social può essere un supporto strategico

Transform CultureAnd Processes

Il network internocollega le persone con gli esperti

Si possono identificare e valorizzareskill e competenze specifiche delle persone

Si facilita il dialogo e l'interazionefra le persone

Si possono gestire team formali e comunitàdi esperti all'interno dell'organizzazione

Permette di comunicare e condividerela strategia e le linee guida del cambiamento

© 2014 IBM Corporation

La piattaforma social può essere un supporto strategico

Transform CultureAnd Processes

I modelli di interazione sociale alzanoil livello di coinvolgimento delle persone

La gestione dei progetti, delle comunicazionie delle risorse viene governata in modo trasparente

Si facilita l'interazione con gli altri tooldi comunicazione e con i device mobili

Si possono integrare sistemi e applicazioniesistenti nel framework social

Viene facilitata la definizione dei team di progettoe il processo di on boarding delle persone

© 2014 IBM Corporation

Social Business = una trasformazione per tutta l'azienda

LOB executives will take the lead decision-maker role in more than half of these investments

+19 pts

I social business patterns sono la chiave per parlare di (e vendere) soluzioni di Social Business alle LoB

© 2014 IBM Corporation

Social Business patterns: il valore per le LoB

© 2014 IBM Corporation

Agenda

1Social Business definition & Key Business Issue

IBM Social Business solutions3

Social Business Quantified Benefits2

References & Use Cases4Social Business Cosa cercare5 Recap & Next Steps6

© 2014 IBM Corporation

Alcune delle esperienze pubbliche internazionali

© 2014 IBM Corporation

Alcune delle esperienze pubbliche italiane

Video Banca di Cavola e Sassuolo

© 2014 IBM Corporation

Agenda

1Social Business definition & Key Business Issue

IBM Social Business solutions3

Social Business Quantified Benefits2

References & Use Cases4Social Business Cosa cercare5 Recap & Next Steps6

© 2014 IBM Corporation

(SOCIAL) BUSINESS: cosa dobbiamo cercare!

Complete digital experience platform

Comprehensive social capabilities

More complete picture

of customer behavior

More tightly integrated to

marketing execution

World wide support and Industry domain expertise

Innovation from IBM Research

© 2014 IBM Corporation

Agenda

1Social Business definition & Key Business Issue

IBM Social Business solutions3

Social Business Quantified Benefits2

References & Use Cases4Social Business Cosa cercare5 Recap & Next Steps6

© 2014 IBM Corporation

CIO

Marketing

Sales

R&D

Communications

HR

CEO

BUYER

(PARTNERSHIP)

PATTERNS / USE CASE

Create Aggregate Integrate Personalize Optimize

Mobile applications | Web framework | Social networking | Collaboration | SearchWeb content management | Digital forms

IBM Digital Experience Suite | IBM Connections SuiteEngaging employees with a personalized, integrated and social experience

Social Enterprise content management Analytics Collaboration Business process

management