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CREATING A NEW WAY OF WORKING get social_ Do businessTRANSCRIPT
Davide PannutoSocial & Mobile marketing leader – IBM Italia
CREATING A NEW WAY OF WORKINGGet Social.Do Business
© 2014 IBM Corporation
Agenda
1Social Business definition & Key Business Issue
Social Business solutions3
Social Business Quantified Benefits2
References & Use Cases4Social Business Cosa cercare5 Recap & Next Steps6
© 2014 IBM Corporation
Agenda
1Social Business definition & Key Business Issue
Social Business solutions3
Social Business Quantified Benefits2
References & Use Cases4Social Business Cosa cercare5 Recap & Next Steps6
© 2014 IBM Corporation
Social Business = un nuovo modello di azienda
70%of senior executives believe
that social business is an opportunity to
fundamentally change the way their organization works.
MIT Sloan Management Review, Social Business: Shifting Out of First Gear, David Kiron and others, July 16, 2013.
© 2014 IBM Corporation
Social Business = un nuovo modello di azienda
© 2014 IBM Corporation
Social Business: le sfide da affrontare
Azienda
DIPENDENTICreare ed alimentare una culturacentrata su qualità e innovazione
Identificare espertie risorse disponibili
Capitalizzare i best perfomerscome asset dell’interaorganizzazione
Definire e riutilizzare best practices
Migliorare produttività edefficienza
Mercato
CLIENTICreare e alimentare unacomunicazione bidirezionale in gradodi fidelizzare clienti ed acquisirenuovo business
Ascoltare e coinvolgere partner, clienti e prospect
Identificare ed anticipare trend dimercato
Attivare strategie di marketing personalizzato che capitalizzino i canali digitali
© 2014 IBM Corporation
The social network is the new production line.
“In a world where value is shifting rapidly from things to knowledge,
knowledge workers are the new means of production. And it follows that the
social network is the new production line.
This is important.
http://www.intelligenthq.com/intelligence/ibms-ginni-rometty-predicts-three-ways-technology-will-transform-the-future-of-business/
In a social enterprise, your value is established not by how much knowledge you
amass, but by how much knowledge you impart to others.
We are in early days of this shift. But some pioneers are changing how they actually create
value”.
© 2014 IBM Corporation
Source: 2013 IBM Global C-Suite Studyhttp://www-935.ibm.com/services/us/en/c-suite/csuitestudy2013/infographic-
02.html
47%della tipicagiornatalavorativa spesoa leggere / rispondere alleemail (28%)e a cercare le informazioni checi occorrono(19%)
FONTE: IDC & McKinseyhttp://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
© 2014 IBM Corporation
Agenda
1Social Business definition & Key Business Issue
Social Business solutions3
Social Business Quantified Benefits2
References & Use Cases4Social Business Cosa cercare5 Recap & Next Steps6
© 2014 IBM Corporation
Social Business: i benefici tattici
© 2014 IBM Corporation
Social Business: i benefici strategici
© 2014 IBM Corporation
© 2014 IBM Corporation
Agenda
1Social Business definition & Key Business Issue
Social Business solutions3
Social Business Quantified Benefits2
References & Use Cases4Social Business Cosa cercare5 Recap & Next Steps6
By 2016, 50 percent of large organizations will have internal social networks, and that 30 percent of these will be considered as essential as email and telephones are today.Enterprise social networks will become the primary communication channels for noticing, deciding or acting on information relevant to carrying out work.
Fonte: Gartnerhttp://www.gartner.com/newsroom/id/2319215
© 2014 IBM Corporation
La piattaforma social può essere un supporto strategico
Transform CultureAnd Processes
Il network internocollega le persone con gli esperti
Si possono identificare e valorizzareskill e competenze specifiche delle persone
Si facilita il dialogo e l'interazionefra le persone
Si possono gestire team formali e comunitàdi esperti all'interno dell'organizzazione
Permette di comunicare e condividerela strategia e le linee guida del cambiamento
© 2014 IBM Corporation
La piattaforma social può essere un supporto strategico
Transform CultureAnd Processes
I modelli di interazione sociale alzanoil livello di coinvolgimento delle persone
La gestione dei progetti, delle comunicazionie delle risorse viene governata in modo trasparente
Si facilita l'interazione con gli altri tooldi comunicazione e con i device mobili
Si possono integrare sistemi e applicazioniesistenti nel framework social
Viene facilitata la definizione dei team di progettoe il processo di on boarding delle persone
© 2014 IBM Corporation
Social Business = una trasformazione per tutta l'azienda
LOB executives will take the lead decision-maker role in more than half of these investments
+19 pts
I social business patterns sono la chiave per parlare di (e vendere) soluzioni di Social Business alle LoB
© 2014 IBM Corporation
Social Business patterns: il valore per le LoB
© 2014 IBM Corporation
Agenda
1Social Business definition & Key Business Issue
IBM Social Business solutions3
Social Business Quantified Benefits2
References & Use Cases4Social Business Cosa cercare5 Recap & Next Steps6
© 2014 IBM Corporation
Alcune delle esperienze pubbliche internazionali
© 2014 IBM Corporation
Alcune delle esperienze pubbliche italiane
Video Banca di Cavola e Sassuolo
© 2014 IBM Corporation
Agenda
1Social Business definition & Key Business Issue
IBM Social Business solutions3
Social Business Quantified Benefits2
References & Use Cases4Social Business Cosa cercare5 Recap & Next Steps6
© 2014 IBM Corporation
(SOCIAL) BUSINESS: cosa dobbiamo cercare!
Complete digital experience platform
Comprehensive social capabilities
More complete picture
of customer behavior
More tightly integrated to
marketing execution
World wide support and Industry domain expertise
Innovation from IBM Research
© 2014 IBM Corporation
Agenda
1Social Business definition & Key Business Issue
IBM Social Business solutions3
Social Business Quantified Benefits2
References & Use Cases4Social Business Cosa cercare5 Recap & Next Steps6
© 2014 IBM Corporation
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PATTERNS / USE CASE
Create Aggregate Integrate Personalize Optimize
Mobile applications | Web framework | Social networking | Collaboration | SearchWeb content management | Digital forms
IBM Digital Experience Suite | IBM Connections SuiteEngaging employees with a personalized, integrated and social experience
Social Enterprise content management Analytics Collaboration Business process
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