randi hovmann - crowdsourcing. biblioteksrådet april 2013

BIBLIOTEKSRÅDET

Chefrådgiver Randi Hovmann, Advice DigitalTwitter @Hovmann

Crowdsourcing - og sociale medier

19. april 2013

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•Ølkassen

•Crowdsourcing

•Case: 1001 fortællinger

•Biblioteker: Brug brugerne

SOCIALE MEDIER

Dagsorden

Kontakt

Kort om Advice Digital

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Webportaler

Apps

Corporate sites

Intranet

Mobile sites

Sociale netværk

Lidt af de ting vi laverProdukter

Vi designer brugeroplevelser, der skaber forretning.På tværs af platforme. Og med indsigt i brugernes behov.

PRÆSENTATION AF ADVICE DIGITAL A/S

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Kontakt

Crowdsourcing

Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an

online community, rather than from traditional employees or suppliers.

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Spørg brugerne

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Idestorm oganmeldelser

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Twittertime

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Efterlysninger

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Handling er større end bekymring og brok

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De gode råd

• Alle kan lide at komme til orde

• Push, ikke pull: Sociale medier bringer budskaberne ud til der hvor folk er i forvejen

• Sociale medier skaber interesse, der kan uddybes på biblioteket

• Sociale medier bringer bøgerne/interessen over på mobilen

• Sociale medier er ofte et godt supplement til biblioteket: Forslag, anmeldelser, info o.a. ses af mange i stedet for kun 1:1

Kontakt

1001 fortællingerCase by:

Mette BomCampaign advisor

Ministry of Culture Denmark

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What is 1001 stories about Denmark?

13-04-2023 15

A place where users tell us new stories about places in Denmark…

The police head quarters -Cph

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And develop content..

”Would it be possible to download the stories as podcasts? Because then my custermer can listen to them all the way from the airport”

Limousine driver, Cph

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…and comment on each others stories

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… and contribute with pictures of their cultural legacy

Picture from Jægersborg Animal park

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Why a user driven website? • Nudging: to move and push users and stakeholders • To engage young people• To get out of the museums• To share data og love • To boost culture turism• To engage locals

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And to move ourselves and our users

from a traditional approach … to a modern and interactive approach

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What did 1001 cost?website: • 985.000 EUR from funding• 402.000 EUR to project management • 67.000 EUR for beta development 2010

App:• 47.000 EUR for iPhone og Android app• 67.000 EUR for routes

• 13.500 EUR annual budget 2011 and 2012

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Sitet in numbers – user created content

• +30.000 monthly users (increasing)• 2000 new profiles• 500 new places/stories • 5.000 pictures• 3.500 comments (600 valid)• 4.700 tags (DK) 4.000 (UK)• 3.000 links• 9.000 iPhone app + 4.000 Android• 1.206 dk Facebookfans, 800 users• 8.000 external links• 80 active widgets

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More platformsSharing information, experiences and users

• WWW• 1001stories.dk

(eng)• mobilsite,

iPhoneapp+ Android

• Widgets/iframes• Webservices DR,

DBC• GPS• Facebook• Newsletter, Rss

feeds, podcast• YouTube • Google Adwords

og SEO

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Traffic and users don’t come easy no matter how exciting

your content is

Campaigning heritage in a social media reality…

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Things to remember

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Use social media to: • Communicate directly with your users • Increase visibility on many platforms 24/7• Fundraise• Listen to the grapvine• Change attitudes• It’s easy and cheap

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Don’t use social media if you: • Close at 5 pm• Don’t have the time or ressources to

respond• Only want to make small

”like”-revolutions• Are secretive and don’t want to share

your knowledge

Kontakt

Biblioteker: Brug brugerne

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Gode erfaringer i kommunerne

Kilde: KL: Kommunerne på Facebook 2012

Stor tilfredshed med kommunens Facebook Side

Begejstrede brugere

Nye målgrupper

Bedre image

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Mere positiv opfattelse af kommunen

Kilde: KL: Kommunerne på Facebook 2012

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Bogkærlighed er crowdsourcing - #fredagsbog

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#ISBNBingo

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Pinterest…

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Bookcrossing

TAKVenlig hilsen

chefrådgiver Randi Hovmann, Advice Digital

Twitter: @hovmann