rbte breakfast seminar - gsma presentation

© Proxama 2014

Paul Crutchley, Strategic Engagement Director, GSMA

Evolving the Ecosystem for Digital Commerce

© Proxama 2014

Digital Commerce - mobile operator status Operator co-operation in market is growing globally Showing the benefits to industries of Digital Commerce Consistency and developing scale using Digital Commerce is a focus

Enablement‘ecosystem’‘collaboration’‘technical development’

Adoption and Scale‘establish joint common vision’‘develop value proposition’‘requires detailed knowledge’‘consistent approach’‘technology disruptors/enablers’‘simplicity for consumers’

Ach

ieving

scale

2012 2013 2014

© Proxama 2014

Global collaboration with retail & best practice

Brazil launches NFC transit Rio Card to support access to mass transit services

Brazil launches NFC transit Rio Card to support access to mass transit services

Mobile network operator Vodafone is launching a pre-commercial prepaid payments trial in New Zealand, in partnership with Visa and Bank of New Zealand (BNZ)

Mobile network operator Vodafone is launching a pre-commercial prepaid payments trial in New Zealand, in partnership with Visa and Bank of New Zealand (BNZ)

In Japan, McDonald's and NTT DoCoMo, announced they have agreed to jointly promote e-marketing based on DoCoMo Osaifu-Keitai™ e-wallet services

In Japan, McDonald's and NTT DoCoMo, announced they have agreed to jointly promote e-marketing based on DoCoMo Osaifu-Keitai™ e-wallet services

Telefónica Czech Republic has announced the full commercial launch of its NFC mobile payments service.The rollout is taking place in conjunction with MasterCard and GE Money Bank

Telefónica Czech Republic has announced the full commercial launch of its NFC mobile payments service.The rollout is taking place in conjunction with MasterCard and GE Money Bank

NFC Launch in Russian Transportation with the Top 4 Mobile Operators

MTS and MasterCard launch co-branded NFC smartphone

NFC Launch in Russian Transportation with the Top 4 Mobile Operators

MTS and MasterCard launch co-branded NFC smartphone

In Canada, EnStream was created to deliver payment capability over the mobile handset. It’s evolving to become a common mobile commerce interface between Canada's mobile carriers and the Canadian ecosystem for NFC transactions

In Canada, EnStream was created to deliver payment capability over the mobile handset. It’s evolving to become a common mobile commerce interface between Canada's mobile carriers and the Canadian ecosystem for NFC transactions

© Proxama 2014

Consistently enabling interoperability

3rd PartyApp

MNOWallet

PhysicalWorld

DigitalWorld

I know what

I know how

Enable

Support ecosystem

implementation

Simplify on-boarding

and enablement

Understand customer Journey

Ecosystem, market

value chain analysis

ConsistentAPI’s

Support ecosystem

implementation

Simplify on-boarding

and enablement

Understand customer Journey

Ecosystem, market

value chain analysis

ConsistentAPI’s

I know what

I know how

© Proxama 2014

GSMA engagement and co-operation process

Determine ‘hooks and

commonality’ to enable business. (Business, Enablers,

Implementation)

Understand and document

vertical business and requirements

Engage with 3rd party business and ecosystems

Discover ideal customer journey from start to finish (e.g. retailing)

Determine key areas or ‘hooks’ of

commonality to work on

collaboratively

Formation of business

partnerships and industry

associations

Development of collaborative

touchpoints, in business & technology

Build business propositions,

understand market conditions, technology

and highlight the opportunity

Develop Proof of Concepts

(where applicable)

© Proxama 2014

Consumer Benefits“I enjoy receiving offers that are relevant to me both in terms of the product, value and timing of them. The wallet makes these more accessible and I don’t forget them!”

Merchant Benefits“I know who engaged with each coupon and who didn’t. I understand the effectiveness of each campaign and I can prove the ROI to my business and my suppliers”

COUPONS & OFFERS

© Proxama 2014

Consumer Benefits“Easy way to earn something back at the stores I use day to day. I like getting a ‘freebie’ from time to time it makes me feel valued as a good customer. I really like the simplicity”

Merchant Benefits“The proposition is simple and easy to understand – for both consumers and staff. I can reward my routine consumers with a straightforward and low risk economic model”

STAMP CARD

© Proxama 2014

Consumer Benefits“I like getting offers that are relevant to me and I like being able to store them in my wallet so I don’t forget them when I come back in store”

Merchant Benefits“I can plan the campaign precisely and I am in control of who receives which offer and when. The one to one targeting coupled with timely delivery and precise ROI means I can justify supplier funding”

INSTANT REWARD

© Proxama 2014

RBTE Couponing & Loyalty

© Proxama 2014

proxama.com

Simple. Secure. Relevant.

Thank you.

Retail Breakfast Seminar Couponing & Loyalty

neil.garner@proxama.comphoyer@hidglobal.compchrutchley@gsma.com