reaching the 800 million on facebook - 2012

We enable designers & small agencies to build the best Facebook promotions.

How you can use Facebook for your business

800  million  friends  50%  log  on  to  Facebook  each  day  Average  network  of  250  friends  

30  billion  pieces  of  content  is  shared  

800  million  friends  How  do  we  reach  them?  

“EdgeRank  is  like  a  credit  raDng:  it's  invisible,  it's  important,  it's  unique  to  each  user,  and  no  one  

quite  knows  how  it  work”  

?  

Today’s  Consumer  Most  Facebook  pages  reach  only  3%-­‐7.5%  of  their  fans      

News  Feed  publishes  just  a  liQle  more  than  0.2%  of  the  stories  it  considers  

The Facebook Platform 2012

Platform

Pages

Ads

Open Graph Applications

Timeline

Canvas Applications

Page Applications

Our secret weapon

46% higher click through rate 20% lower cost per click 18% lower cost per fan

Social media on scale

Let’s build a story

How you can use Facebook for your business

Key to winning on Facebook

Create high quality

stories

Connect to distribution channels

Penetrate News Feed Viral loop

What would you share?

•  Incentive to ‘connect’ •  “Why should I share?” •  Creating sticky posts

Say hello

Daniel Patricio Founder and product manager daniel@pinpointsocial.com (647) 519-2313 @danielpatricio