real estate, property and ibeacon
Post on 05-Dec-2014
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Sean O Sullivan twitter: @sos100 blog: blog.mylocalsocial.com
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Real Estate, Property and iBeacon
Proximity software track record at scale (350M phones) Who are we? Proximity Nerds!
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Impronto
‣ Java/Bluetooth Middleware based on JSR82 standard
‣ Simplify Bluetooth for Java Devs
‣ Sold to handset manufacturers
‣ LG, Samsung, Motorola, SonyEricsson
‣ 350M+ shipped
LocalSocial
‣ Proximity Platform for the Smartphone Age
‣ Simplify creation of proximity-enabled apps and services
‣ WiFi, Bluetooth, NFC, Bluetooth Smart, iBeacon
‣ SDK, API, Cloud CMS, Apps
‣ Build out full stack
‣ Manage Locations, Zones, Beacons
‣ Pre-canned Proximity Interactions
‣ Greetings
‣ Notifications
‣ Offers
‣ Rewards
‣ More++
Property Concierge Proposal
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twitter: @localsocial blog: blog.mylocalsocial.com
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College Square Brand New Housing Scheme, Dublin, Ireland €600K- 750K range
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Exec Summary
Proposal in Detail
Background on LocalSocial
Support / New Features
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Exec Summary
Proposal in Detail
Background on LocalSocial
Support / New Features
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Savills On Show Property Concierge on Mobile, powered by LocalSocial
Launch “Savills on Show” - a “Property Concierge” powered by LocalSocial
Proposal Summary
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One sentence Property Concierge for Savills New Home Builds
Features - Re-uses the LocalSocial App (iOS) - Trigger Welcome Messages / Greetings - “Handsfree” digital overlay as customer walks the property - Context specific product information and content - Promotions that only unlock on-premise - Analytics of visitor behaviour and traffic
Phasing Phase 1 : Development / Preparation / setup test / sign off Phase 2 : College Square Launch / rollout Phase 3 : Add features to College Square / Up to 3 other New Home Rollouts
Beacons 100 Beacons included
Apps LocalSocial iOS App
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Exec Summary
Proposal in Detail
Background on LocalSocial
Support / New Features
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3 4
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LocalSocial Our proposal is to offer a “Property Concierge” feature within the LocalSocial App, branded as “Savills On Show”. Launch at College Square
LocalSocial App : provides a “Property Concierge” when user enters a Savills New Home Build
Savills on Show
‣ Greetings on arrival
‣ Auto-display information for each room / house area
‣ Self-service property walkthrough
‣ Rich analytics for Savills ‣ Visit frequency, dwell times,
saves, more.. 14
Propose a phased rollout : phase 1 Overview
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Setup / Development
‣ Agree goals for College Square, target user base, styles of engagement, metrics
‣ Setup merchant Account, acquire content, test in app
‣ Plan beacon locations, ShopZones
‣ Development for any missing features; internal test
‣ Review & green light
4 Weeks
Propose a phased rollout : phase 1 Overview
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Setup / Development
College Square Launch
‣ Agree goals for College Square, target user base, styles of engagement, metrics
‣ Setup merchant Account, acquire content, test in app
‣ Plan beacon locations, ShopZones
‣ Development for any missing features; internal test
‣ Review & green light
‣ Promotion Invite users
‣ Merchandising & visible calls to action
‣ Run / monitor activity
‣ Change content and A/B test
‣ Acquire feedback
‣ Check progress, review goals for both College Square and following site rollouts
4 Weeks 2 Weeks
Propose a phased rollout : phase 1 Overview
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Setup /Development
College Square Launch
College Square + 3 New Sites
‣ Agree goals for College Square, target user base, styles of engagement, metrics
‣ Setup merchant Account, acquire content, test in app
‣ Plan beacon locations, ShopZones
‣ Development for any missing features; internal test
‣ Review & green light
‣ Promotion Invite users
‣ Merchandising & visible calls to action
‣ Run / monitor activity
‣ Change content and A/B test
‣ Acquire feedback
‣ Check progress, review goals for both College Square and following site rollouts
‣ For new sites, repeat process:
‣ Setup & Plan each site
‣ Deploy beacons to each new site and test
‣ Analytics review, information performance, offer or promotion behaviour
‣ Ongoing update / new features in platform
4 Weeks 2 Weeks 20 weeks
Propose a phased rollout : phase 1 Overview
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Setup / Development Review College Square
Launch College Square +
3 New Sites
‣ Agree goals for College Square, target user base, styles of engagement, metrics
‣ Setup merchant Account, acquire content, test in app
‣ Plan beacon locations, ShopZones
‣ Development for any missing features; internal test
‣ Review & green light
‣ Promotion Invite users
‣ Merchandising & visible calls to action
‣ Run / monitor activity
‣ Change content and A/B test
‣ Acquire feedback
‣ Check progress, review goals for both College Square and following site rollouts
‣ For new sites, repeat process:
‣ Setup & Plan each site
‣ Deploy beacons to each new site and test
‣ Analytics review, information performance, offer or promotion behaviour
‣ Ongoing update / new features in platform
‣ Review overall performance
‣ Positives and negatives
‣ Next steps; white label app options; missing or new features
4 Weeks 2 Weeks 20 weeks 1 week
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In more detail… So that’s WHAT we propose to do. But now, HOW do we propose to do it?
Duration
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‣ We assumed a project period roughly to end of the year
• Allows time to trial, review, and re-trial
• Get College Square live
• Review, improve and then roll out to other new Builds through the year.
• Monthly fee covers running the service, phased introduction of new features, and ongoing support
Steps are roughly as follows Operational Steps
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Create dedicated Savills Account One Dashboard to manage everything
Setup Locations and Content ShopZones, Property Content, Welcome Messages
Configure & Install Beacons Test first at HQ, then in situ at College Square
Invite users / download LocalSocial https://itunes.apple.com/ie/app/localsocial
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Setup Locations in Savills Account
Rough outline: setup for College Square launch, then run until Christmas and use across all new build launches
Outline Timescales
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wk1 wk2-3 wk4 wk5-6 wk7 wk8-26 wk27
Kickoff Agree Goals, Content, Merchant Account, User segments, new development needed, Internal tests,
Development For any missing functionality; review and test
Preparation Setup College Square; test with internal team; check all content; start to invite users
Run and Add Review College Square progress; green light new builds; setup sites; test readiness
Review Full review; learnings; next steps
College Square Deploy for College Square; review analytics, usage, learnings
All sites Run / manage up to four sites; review analytics; add new features
Metrics
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‣ Should agree some up front
• How many users trying out the app would be “a success”?
• What sort of engagement with app would be ideal / desirable?
• What could you learn from the analytics?
Needs discussion
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Exec Summary
Proposal in Detail
Background on LocalSocial
Support / New Features
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New features
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‣ New requirements will arise • We think it’s likely that new
requirements or features may be of interest during trial period
• Suggest we prioritise and review weekly during the process
• Happy to share Roadmap features that we already have planned (so you know what’s coming)
Support & Features
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‣ We use Trello • Simple tool to track both
bugs / issues as well as feature requests
• Available on web, plus free tools on mobile for all
• Simple to use, but rich features (tags, votes, etc.)
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Exec Summary
Proposal in Detail
Background on LocalSocial
Support / New Features
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3 4
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Install
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Launch
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Data. Data. And Data. Which houses were most popular? Who dwelled longest? Which rooms didn’t work?
Track record in wireless middleware at scale LocalSocial : how we got here
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Impronto
‣ Java/Bluetooth Middleware based on JSR82 standard
‣ Sold to handset manufacturers
‣ LG, Samsung, Motorola, SonyEricsson
‣ 300M+ units shipped
LocalSocial
‣ Proximity Platform
‣ Simplify creation of proximity-enabled apps and services
‣ WiFI, Bluetooth, NFC, Low Energy Bluetooth
‣ SDK, API, Cloud
‣ Build out for retail
‣ Offers
‣ Locations
‣ ShopZones
‣ Points
‣ Beacons
‣ Analytics
‣ Push / Pull APIs
Low Level Proximity Proximity Platform In-Store Engagement Platform
References / Background
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LinkedIn twitter Blog
Profile for Sean O Sullivan is here
@localsocial (Company) and and @sos100 (Sean O Sullivan)
Everything retail / Proximity and beacon based covered at blog.mylocalsocial.com
Sean O Sullivan twitter: @sos100 blog: blog.mylocalsocial.com
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In-store Engagement platform
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