real-time serverless machine learning · 2017. 10. 20. · aws lambda amazon s3 data storage ......
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© 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
October, 2017
Real-Time Serverless Machine LearningPowering the retail industry
Roy Ben-Alta, Principal BDM
Retailers need to deliver continuous
differentiation
Personalization InnovationReal-time engagement
Personalization MerchandisingReal-time engagement
Retailers need to deliver continuous
differentiation
Kaiten Sushiro Story
Ingest/
Collect
Consume/
visualizeStore
Process/
analyze
Data
1 40 9
5
Amazon
Kinesis Amazon RedShift
Answers &
Insights
Store operation
dashboard
Personalization
Reporting
Personalization MerchandisingReal-time engagement
Retailers need to deliver continuous
differentiation
American upscale fashion retailer
Nordstrom has
323 stores operating
in 38 of the United States
and also in Canada; the
largest in number of
stores and
geographic footprint of its retail competitors
Fashion retailer that sells
clothing, shoes,
cosmetics, and
accessories
Nordstrom is
going all in on AWS
https://aws.amazon.com/solutions/case-studies/nordstrom/
NORDSTROM
Ingest/
Collect
Consume/
visualizeStore
Process/
analyze
Data
1 40 9
5
Outcomes
& Insights
Personalized
recommendations within
seconds (from 15-20 min)
Scale the expertise of
stylists to all shoppers
Reduce costs by 2X order
of magnitude
…
Mobile Users
Desktop Users
Analytics
Tools
Online Stylist
Amazon
RedShift
Amazon
Kinesis
AWS
Lambda
Amazon
DynamoDBAWS
Lambda
Amazon S3
Data Storage
NORDSTROM
”
“
Nordstrom gives personalized style recommendations in seconds
.
Alert me when the
internet is down ...
Keith Homewood
Cloud Product Owner, Nordstrom
”
“ • Nordstrom Recommendation is the online version of a
stylist. It can analyze and deliver personalized
recommendations in seconds
• Going All-In on AWS has resulted in reducing costs
by 2X
• Continuous delivery allows Nordstrom to deliver
multiple production launches a day in a single
application
• Can now create a personalized recommendation in
seconds, in what used to take 15-20 minutes of
processing
• Nordstrom Cloud Product Owner finds the reliability
and availability of AWS so suitable that as long as the
internet is working, Nordstrom Recommendation is
working
Nordstrom
Retailers need to deliver continuous
differentiation
Personalization InnovationReal-time engagement
At Amazon, we’ve been making
investments in ML for the last 20 years…
Search &
Discovery
Fulfilment
& Logistics
Existing
Products
New
Initiatives
Amazon AI
Services
Platforms
Frameworks
Infrastructure
Apache
MXNetTorch
Cognitiv
e ToolkitKerasTheano
Caffe2
& CaffeTensorFlow
AWS Deep Learning AMI
GPU MobileCPU IoT
Amazon ML ECSSpark &
EMRKinesis Batch
Vision Speech Language
Demo
Streaming Analytics Demo
http://amzn.to/takeselfie
SELECT
STREAM COUNT(*) AS MUSTACH_COUNT,
STEP(ROWTIME BY INTERVAL '1' SECOND)
FROM SOURCE_STREAM
WHERE HAS_MUSTACH = TRUE;
End-to-End Architecture
Amazon
Kinesis
Stream
Amazon
Kinesis
Analytics
Amazon
Cognito
Amazon
Kinesis
Stream
Amazon
DynamoDB
Amazon
Lambda
Amazon
S3
JavaScript
SDK
Amazon
Rekognition
Amazon
Kinesis
Firehose
Amazon
S3
Real-time Dashboard Demo
amzn.to/bigdata
End-to-End Architecture
Amazon
Kinesis
Stream
Amazon
Kinesis
Analytics
Amazon
Cognito
Amazon
Kinesis
Stream
Amazon
DynamoDB
Amazon
Lambda
Amazon
S3
JavaScript
SDK
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Kinesis
Kinesis
Firehose
Kinesis
AnalyticsKinesis Streams
Build your own custom
applications that process
or analyze streaming
data
Easily analyze data
streams using standard
SQL queries
Easily load massive volumes
of streaming data into other
destinations
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Kinesis Customer Base
Diversity
1 billion events/wk from
connected devices | IoT
17 PB of game data per
season | Entertainment
80 billion ad
impressions/day, 30 ms
response time | Ad Tech
Predictive Analytics and
ML
50 billion ad
impressions/day sub-50
ms responses | Ad Tech
10 million events/day
| Retail
Ingesting 7M+ network
events every second
Funnel all
production events
through Amazon
Kinesis
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Why Are These Customers Choosing
Amazon Kinesis?
Lower costs
Performant without
heavy lifting
Scales elastically
Increased agility
Secure and visible
Plug and play
Serverless Analytics – Enable your org with 0 operation overhead
Amazon S3
IngestStreaming
ETLPersist Analyze
AWS
Lambda
O msec seconds minutes
Amazon Kinesis
Firehose
Amazon
Redshift
Amazon
Elasticsearch
Amazon
Athena
Amazon
Kinesis
Analytics
Amazon
Redshift
SpectrumAmazon
Kinesis
Streams
Thank You
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