real world b2c digital signage solutions

Real World B2C Digital Signage Solutions.

Paul Regensburg

Josh Kairoff

Sharp Electronics

Sharp Imaging and Information Company of America

Professional monitorDigital MFP

ProjectorPOS / ECR

PC BOX with signage S/W

Professional Monitors line-up

PN-E seriesPN-E601PN-E601PN-E601PN-E60160" Class

(601/16" Diagonal)UV2A LCD

52" Class (521/16" Diagonal)UV2A LCD

PN-E521PN-E521

PN-E471PN-E471

42" Class (421/16" Diagonal)TFT LCD

PN-E421PN-E421

47" Class (4715/16" Diagonal)

TFT LCD

When building up to the second step Image after the installation

When building up the 2nd. step

Attaching basic module to the display

When building up the 3rd. step Rear view after the installation

Professional Monitor PN-V601

PN-V601 Ultra Slim Bezel 60” Video Wall Display

LED backlight(full array)

TFT panel

Electronic Digital Signage's Biggest Competition

Paper, Paint and Tape……

What is Electronic Digital Signage

• Design, Delivery, Display.• Installation, Management, Maintenance.• Initial Cost, reoccurring costs, cash flow.• Delivering a product that provides value.

3 different Blue-Ray software update example

ALWAYS UNDERSTANDAND NEVER ASSUME WHOPAYS FOR WHAT.

Successful Electronic Digital Signage MUST provide more actual

value then actual cost.Calculating ROI depends on many unique factors

and metrics:• Cost of equipment purchase• Cost of system programming, operation and

maintenance.• Direct vs. Indirect Value

– Sales, branding, customer satisfaction, labor, materials, etc.

• Potential for new revenue.• Value of environment theming elements.

Successful Electronic Digital Signage MUST provide more actual value

then actual cost. Example electronic digital signage

installations

• San Pedro Fish Market

• Dunkin Donuts

• LAX international terminal Arrival area

• 911 memorial museum

• Freemont Street Experience

San Pedro Fish Market• Existing high volume retail seafood

restaurant

• Located on salt water harbor with open and unprotected seating area.

• Existing RF TV distribution

• Strong highly motivated ‘do it our selves’ management style.

• Very cost conscience end user

Dunkin Donuts

Static coffee menu Credentials Video

BEFORE AFTER 47” Monitor

Sharp TPC01 w/ SDSS software

TPC01 w/ SDSS

VGA Cable

LAX international terminal Arrival

Not all digital signage is advertising or menu boards.

911 memorial museum• Supporting a good cause.• Presenting images and

information to the public• Branding, and product display

Freemont Street Experience

• Sponsored by federal grant money and a large Electronics company

• Commercial run before each show.

Photo by (c) Tomo.Yun Photo by (c) Tomo.Yun http://www.yunphoto.net http://www.yunphoto.net

Conclusion• Every Digital signage project is unique

– Use the appropriate technologies• Learning the strengths, weaknesses and

limitations of digital signage equipment is KEY to being successful.

• Saving pennies can be the most expensive cost in digital signage projects.

• Fixing problems is always more work then avoiding them.

• Effectively presenting compelling and relevant content WILL increase awareness and demand.

End