rebranding a cable channel for a digital age

Channels 10 needed a new identity and graphic packages that would bring its look and feel up to date and in line with other broadcast stations as well as to breathe new life into the channels visual image. I secured the graphic artist and gave full art direction in designing the new logo, created the promos as well as coined the brand

name mydetroitcable Click images to watch video's

The Start

Channel 10 had no online video presence; on its website or in social media spaces. The first step was to create and integrate a video player into the channels city webpage. To date 30,832 videos have been watched on the webpage.

Video Player Integration

A CNN iReporter account was created to push and keep a positive image of Detroit on an international stage like the CNN website. We matched our content to iReporter assignments and to date we have had 16,752 video views with 4 reports being aired on CNN.Link http://bit.ly/WBJXZn

In 2010 Channel 10 had no social media presence. As a vehicle to engage viewers I created and managed accounts on Twitter, FaceBook and YouTube. To further engage viewers and our online audience I used Linkedin, Twitvid and Podbean to created blogs, online polls and micro videos to be mixed in with programming content. Twitvid has been used to create and tweet short micro videos with over 2,202 video views.

63,421 views and growing Over 6,400 fans Over 16,059 followers

Mydetroitcable Socially

Ustream was setup to stream channel 10 programming, behind the scenes of productions and live press conferences.

In total Channel 10 has had over 91,585 video views worldwide online to date.

Because Channel 10 had no online presence, there were no search references or data. To date when you search mydetroitcable on Google you will find over 10 pages of mydetroitcable, videos, images and links.

We even used Google to create some cool videos

Mydetroitcable images and videos on Google search

Sample of other videos create by Khaliph

Click images to watch video's

Mydetroitcable On Other Websites

Part of the online strategy was to create content that others would want to place on their website thus helping to increase our online reach.