recent trends in business

SHAMEEM ET

RECENT TRENDS IN BUSINESS

RECENT TREND IN BUSINESS SYSTEM IN INDIA

E-COMMERCE

E-BRANDING

DIGITAL SIGNATURE

MOBILE COMMERCE

RECENT TRENDS IN ADVERTISING

E-COMMERCE

E-COMMERCE• It is commonly known as electronic marketing.

• It consist of buying and selling goods and services over an electronic system such as the internet..

The process of E-commerce

Types of e-commerceB2BB2CB2GC2C

B2C E-commerce

B2B E-commerce

B2G E-commerce

C2C E-commerce

ADVANTAGES OF E-COMMERCE

Faster buying/selling procedure, as well as easy to find products.

Buying/selling 24/7. No geographic limitations.Low operational costs and better quality

of services.No need of physical company set-ups.New marketEmployment opportunity

DISADVANTAGES OF E-COMMERCE

1. Unable to examine products personally2. Social division3. Security problem4. Bargaining5. Cost of internet.

e – BRANDING

“e-branding branding "is the creation and development of communications strategies specifically for brands to have meaning for brands to have meaning and context on the web.

Merit Of E-branding

Helps to build familiarity and loyalty from consumers

Reputation amongst customers

E-brand becomes the digital asset for a company

Easy to expand customer relationship

DIGITAL SIGNATURE

WHAT IS DIGITAL SIGNATURE ?• Digital signature are used not only to verify

the authenticity of message and claimed identity of sender but also to verify message integrity.

Process

• sender

hello

• Privet key

ENCRYPTION PROCESS

PZMSY

• Public key

DECRYPTION PROCESS • receive

r

hello

M-COMMERCE

M-commerce• It refers buying and selling of goods and

services through wireless hand held devices such as cellular phone.

ADVANTAGES OF M-COMMERCE

• Cover wild distance• Helps in comparison• Save cost and time• Easy to use

RECENT TRENDS IN ADVERTISING

RECENT TRENDS IN ADVERTISING

Email advertisingSocial media advertisingWeb banner advertisingBlog advertisingBathroom advertisingPublic relation advertisingMobile advertising

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