recruiting right 10 tips to get campus · tip #1: build your employer brand online top students...

10 Tips to Get Campus Recruiting Right

April 27th, 2017

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Our Speakers Today

Nick RicciardiDirector, Customer Success

Elizabeth PinoEnterprise Account Manager

Agenda for Today

Intro to GenZ & What They Care About

10 Tips to Get College Recruiting Right

In Summary

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Intro to GenZ & What They Care About

Generations Currently in the WorkplaceCHARACTERISTICS MATURISTS

<1945BABY BOOMERS

1945-1960GEN X

1961-1980GEN Y/MILLENNIALS

1981-1995GEN Z

1995-2012

% of Workforce 3% 33% 35% 29% Currently employed in part time/internships

Aspiration Home ownership Job security Work-life balance Freedom & flexibility Security & stability

Attitude towards technology Largely disengaged Early IT adopters Digital immigrants Digital natives ‘Technoholics’

Attitude towards career Jobs are for life

Organizational - careers are defined by

employers

Loyal to profession, not necessarily

employer

Work ‘with’ org and not ‘for’ Career multi-taskers

Communication media Formal letter Telephone Email & Text msg Text or social media

Hand-held or integrated into comm

devices

Communication preference F2F meetings F2F / email or

telephone reqd Text msging/ email Online or mobile (text msging) Face time

Source: Barclays: Talking about my Generation

Generations Currently in the Workplace

GEN Z MILLENNIALS

1995 - 2012

Current Population = 23 Million

BORN

1977 - 1997

Current Population = 71 Million

BORN

VS.

Source: Generations X, Y, Z and the Others WJSchroer

Gen Z Interests

GEN Z

NEWS

● Global Terrorism● Trump Election ● Brexit

TECHNOLOGY

● Wearables● Drones● Self-driving cars● Artificial Intelligence

MEDIA AND CULTURE

● YouTube Stars● Gangnam Style● Kimojis● Gifs/Boomerangs

ISSUES

● Global Warming● Cost of Education● LGBTQ Rights● Gender Equality

GEN Z MILLENNIALSVS.

Gen Z vs MillennialsHow you attract this talent is different

72% want to start their own business - they’re

more entrepreneurial

55% of high school students said they feel

pressure to gain early professional experience

60% consider growth opportunities the most

attractive company perk

66% of millennials expect to leave their

organization by 2020Source: The High School Careers Study, Millennial Branding & Internship.com

Source: The Final Generation, ERE Media, Jan 2016

Source: Deloitte, Millennial Survey 2016, Jan 2016

Source: Glassdoor Survey, 2013

Gen Z and Employment: Definition of a ‘Good Employer’ is different

83%

of students said less than 3 years is enough

to stay in a job

26%

of students said that staying in a first job for

1 year is enough

● Gen Z is more focused on career growth and fulfilling work than money

● More needs to be done in terms of career growth for employee retention

Source: Sparks and Honey study

Before You Start, Prepare!

Competition Open Jobs Target

Knowing who else is going to be at the career fair will help you prepare better on what kind of

job opportunities others are offering or what kind of swag is

going to be at the booths

Have a clear understanding of what open opportunities are

being offered at the career fair now, what will open out in the

future and what other opportunities are on the website

Be clear about what kind of candidates are you looking for and plan to appeal to them in your conversations. Are you

looking specifically for engineers? Have a plan!

10 Tips to Get Campus Recruiting Right

People Don’t Look Like This At Work

Tip #1: Build Your Employer Brand Online

Top students want to know what it’s like working for your company

● Gen Z: Attention span of 8 seconds* - keep it short and simple (they’ve grown up in a world with snackable videos, and short content)

● Engage with them across Twitter, YouTube, Snapchat to recruit

● Communicate through visual and bold content - use imagery, infographics to tell a story versus text copy

Tip #1: Build Your Employer Brand Online

Example: Equinox - The Global Fitness Chain

Tip #2: Be Authentic

90% say it’s important to work for a company

that embraces transparency

Source: Glassdoor Site Survey, Jan 2016

Tip #3: Showcase Your EVP

Tip #4: Get Connected Get in front of students early and often

● Help career services prepare students

● Sponsor student events

Tip #5: Develop Internship Programs

63% of graduating seniors held internship or co-op positions

After one year, employers retain 75% of their new college hires who have internship experience with an employer

Source: NACE Survey, 2013

Tip #6: Don’t Fixate on

Majors

SmartRecruiters’ Mobile Apply

Apply with 1-click from your Smartphone or Tablet

Tip #7: Make it Easy to Apply

Tip #7: Field Recruiting App

Delight candidates with a sleek, modern application process on mobile devices

Quickly collect resumes with automatic resume parsing, save time and eliminate errors from manual data entry

Tip #8: Focus on the Work

Tip #9: Create Career Paths

In 6 Months In 1 Year In 18 Months In 2 Years

For A Customer Success Representative Req

Interact with SmartRecruiters

customers to answer questions, resolve

issues, educate, and help them succeed.

Educate and advise customers on standards,

tips, and solutions on using SmartRecruiters. Identify, test, and call out technical

issues.

Collaborate closely with all parts of the

organization to contribute and execute on our strategy to make

customers successful.

Be ready to get involved and lead various projects

in the support and services domain. Be an ambassador for SmartRecruiters and its

culture.

Tip #10: Impress By Human Connection

Don’t take the CEO to the campus visit

Students will appreciate it more if alums visit

If you talk about diversity on your website, it needs to

be reflected in your campus visits as well!

Gift swag that is meaningful and useful

Gift swag that is visible to others long-term

After The Career Fair...

Respond to inquiries and follow up with candidates ASAP after the event

Invite students to be a part of a talent pool that you can always tap into later

Understand why certain candidates are getting attracted over the others. What can you do better moving forward?

10 Tips Revisited

1 Build your employer brand online

2 Be authentic

3 Showcase your EVP

4 Get connected

5 Develop internship programs

6 Don’t fixate on majors

7 Make it easy to apply

8 Focus on the work

9 Create career paths

10 Impress by human connection

10 Tips to Get Campus Recruiting Right

Questions?

Nick RicciardiDirector, Customer Success

Elizabeth PinoEnterprise Account Manager