recruiting right 10 tips to get campus · tip #1: build your employer brand online top students...
TRANSCRIPT
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10 Tips to Get Campus Recruiting Right
April 27th, 2017
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Housekeeping Items
● You can connect to the audio using your computer’s audio and speakers
● Or, you may also select “Use Telephone” after joining the webinar
● All lines will be muted to avoid background noise
● You can ask questions by typing in the Questions Pane
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Our Speakers Today
Nick RicciardiDirector, Customer Success
Elizabeth PinoEnterprise Account Manager
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Agenda for Today
Intro to GenZ & What They Care About
10 Tips to Get College Recruiting Right
In Summary
1
2
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Intro to GenZ & What They Care About
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Generations Currently in the WorkplaceCHARACTERISTICS MATURISTS
<1945BABY BOOMERS
1945-1960GEN X
1961-1980GEN Y/MILLENNIALS
1981-1995GEN Z
1995-2012
% of Workforce 3% 33% 35% 29% Currently employed in part time/internships
Aspiration Home ownership Job security Work-life balance Freedom & flexibility Security & stability
Attitude towards technology Largely disengaged Early IT adopters Digital immigrants Digital natives ‘Technoholics’
Attitude towards career Jobs are for life
Organizational - careers are defined by
employers
Loyal to profession, not necessarily
employer
Work ‘with’ org and not ‘for’ Career multi-taskers
Communication media Formal letter Telephone Email & Text msg Text or social media
Hand-held or integrated into comm
devices
Communication preference F2F meetings F2F / email or
telephone reqd Text msging/ email Online or mobile (text msging) Face time
Source: Barclays: Talking about my Generation
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Generations Currently in the Workplace
GEN Z MILLENNIALS
1995 - 2012
Current Population = 23 Million
BORN
1977 - 1997
Current Population = 71 Million
BORN
VS.
Source: Generations X, Y, Z and the Others WJSchroer
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Gen Z Interests
GEN Z
NEWS
● Global Terrorism● Trump Election ● Brexit
TECHNOLOGY
● Wearables● Drones● Self-driving cars● Artificial Intelligence
MEDIA AND CULTURE
● YouTube Stars● Gangnam Style● Kimojis● Gifs/Boomerangs
ISSUES
● Global Warming● Cost of Education● LGBTQ Rights● Gender Equality
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GEN Z MILLENNIALSVS.
Gen Z vs MillennialsHow you attract this talent is different
72% want to start their own business - they’re
more entrepreneurial
55% of high school students said they feel
pressure to gain early professional experience
60% consider growth opportunities the most
attractive company perk
66% of millennials expect to leave their
organization by 2020Source: The High School Careers Study, Millennial Branding & Internship.com
Source: The Final Generation, ERE Media, Jan 2016
Source: Deloitte, Millennial Survey 2016, Jan 2016
Source: Glassdoor Survey, 2013
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Gen Z and Employment: Definition of a ‘Good Employer’ is different
83%
of students said less than 3 years is enough
to stay in a job
26%
of students said that staying in a first job for
1 year is enough
● Gen Z is more focused on career growth and fulfilling work than money
● More needs to be done in terms of career growth for employee retention
Source: Sparks and Honey study
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Before You Start, Prepare!
Competition Open Jobs Target
Knowing who else is going to be at the career fair will help you prepare better on what kind of
job opportunities others are offering or what kind of swag is
going to be at the booths
Have a clear understanding of what open opportunities are
being offered at the career fair now, what will open out in the
future and what other opportunities are on the website
Be clear about what kind of candidates are you looking for and plan to appeal to them in your conversations. Are you
looking specifically for engineers? Have a plan!
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10 Tips to Get Campus Recruiting Right
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People Don’t Look Like This At Work
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Tip #1: Build Your Employer Brand Online
Top students want to know what it’s like working for your company
● Gen Z: Attention span of 8 seconds* - keep it short and simple (they’ve grown up in a world with snackable videos, and short content)
● Engage with them across Twitter, YouTube, Snapchat to recruit
● Communicate through visual and bold content - use imagery, infographics to tell a story versus text copy
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Tip #1: Build Your Employer Brand Online
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Example: Equinox - The Global Fitness Chain
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Tip #2: Be Authentic
90% say it’s important to work for a company
that embraces transparency
Source: Glassdoor Site Survey, Jan 2016
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Tip #3: Showcase Your EVP
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Tip #4: Get Connected Get in front of students early and often
● Help career services prepare students
● Sponsor student events
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Tip #5: Develop Internship Programs
63% of graduating seniors held internship or co-op positions
After one year, employers retain 75% of their new college hires who have internship experience with an employer
Source: NACE Survey, 2013
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Tip #6: Don’t Fixate on
Majors
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SmartRecruiters’ Mobile Apply
Apply with 1-click from your Smartphone or Tablet
Tip #7: Make it Easy to Apply
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Tip #7: Field Recruiting App
Delight candidates with a sleek, modern application process on mobile devices
Quickly collect resumes with automatic resume parsing, save time and eliminate errors from manual data entry
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Tip #8: Focus on the Work
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Tip #9: Create Career Paths
In 6 Months In 1 Year In 18 Months In 2 Years
For A Customer Success Representative Req
Interact with SmartRecruiters
customers to answer questions, resolve
issues, educate, and help them succeed.
Educate and advise customers on standards,
tips, and solutions on using SmartRecruiters. Identify, test, and call out technical
issues.
Collaborate closely with all parts of the
organization to contribute and execute on our strategy to make
customers successful.
Be ready to get involved and lead various projects
in the support and services domain. Be an ambassador for SmartRecruiters and its
culture.
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Tip #10: Impress By Human Connection
Don’t take the CEO to the campus visit
Students will appreciate it more if alums visit
If you talk about diversity on your website, it needs to
be reflected in your campus visits as well!
Gift swag that is meaningful and useful
Gift swag that is visible to others long-term
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After The Career Fair...
Respond to inquiries and follow up with candidates ASAP after the event
Invite students to be a part of a talent pool that you can always tap into later
Understand why certain candidates are getting attracted over the others. What can you do better moving forward?
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10 Tips Revisited
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1 Build your employer brand online
2 Be authentic
3 Showcase your EVP
4 Get connected
5 Develop internship programs
6 Don’t fixate on majors
7 Make it easy to apply
8 Focus on the work
9 Create career paths
10 Impress by human connection
10 Tips to Get Campus Recruiting Right
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Questions?
Nick RicciardiDirector, Customer Success
Elizabeth PinoEnterprise Account Manager