reference architecture marketing

Post on 18-Dec-2015

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DESCRIPTION

A Modern Reference Architecture for the Marketing Function

TRANSCRIPT

  • Marke&ng Technology Reference Architecture

    Lead Lifecycle

    Customer Lifecycle

    Campaign Lifecycle Analy6cs

    Email Display Social Events Content Web Tracking

    BI

    Acquire

    Enrich Seg-ment

    Nurture Score

    Acquire Enrich

    Route

    Other

    MARKETO

    SALESFORCE

    MAR-KETO

    BIZO

    LINKEDIN TWITTER

    OKTO-POST

    WEBEX WP SS/YT

    DISCO-VER

    DATA. COM

    DOCU-SIGN BOX

    LEAD-SPACE

    INSIGH-TERA

    INSIGH-TERA

    Manual BIZO INFER

    GA

    MAR-KETO

    BIZO

    TW/LI

    SFDC

    GOOD-DATA

    SMART-LING

    Copyright juergen@analy6x.is

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