regional support for broadband
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Regional Support for Broadband
National Association of Regional Councils Annual Conference
Eric Frederick, AICP, LEED APVice President for Community Affairs
517-994-8024 : efrederick@connectednation.org
Salt Lake City, Utah : June 2016
2
ContextConnected Nation, non-profit dedicated to expanding broadband access, adoption, and use. Core competencies include:• Community Engagement and Planning• Research & Analysis• Policy Consultation•Mapping/GIS•Digital Literacy
By the Numbers:• 10 state-based broadband public-private partnerships, from Alaska to Puerto Rico, impacting 876 counties• 1,200+ unique broadband provider relationships in data collection and processing• Broadband availability mapping across 37% of the U.S. landmass and 27.6 million households • 170 communities actively engaged in local technology planning activities
AccessThe physical connection
to high-speed infrastructure
AdoptionRecognizing the value of
broadband and subscribing either at
home, work, or via public institutions
UseSkills and applications to leverage technology to
improve quality of life and community/economic
development
www.connectmycommunity.org : www.connectednation.org
3
Broadband Defined• More commonly referred to as
high-speed internet access• Any kind of connection other than
dial-up• Several platforms:
2009 2010 2011 2012 2013 2014 2015 201605
1015202530
768Kbps
4Mbps10Mbps
25MbpsBroadband Download Speed Definition History
– Cable– Digital subscriber line
(DSL)– Fiber-optic– Fixed wireless– Mobile wireless– Satellite
www.connectmycommunity.org : www.connectednation.org
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Infrastructure Issues
The increasing speed gap in rural and fringe urban/ suburban areas is occurring nationally, creating entire regions without adequate infrastructure
3 Mbps 10 Mbps 25 Mbps
www.connectmycommunity.org : www.connectednation.org
Adoption & Use IssuesResidential Technology Adoption and Use
Computer Ownership
Home Broadband
Mobile Broadband
Children Use Internet for Schoolwork
0%10%20%30%40%50%60%70%80%90%
100%
85%77%
62%72%
79%64%
48%63%
Urban Ruralwww.connectmycommunity.org : www.connectednation.org
Adoption & Use IssuesHousehold Barriers to Adoption and Use
Broadband Not Available
Lack of Skills
No Computer
Cost
Lack of Relevance
0% 5% 10% 15% 20% 25% 30% 35% 40%5%
12%
12%
20%
35%
11%
11%
10%
19%
32%
Rural Urbanwww.connectmycommunity.org : www.connectednation.org
Adoption & Use IssuesBusiness Technology Adoption and Use
Use Comput-
ers
Use Broadband
Use Mobile Have a Website
Online Sales0%
10%20%30%40%50%60%70%80%90%
100%
90%83%
50%
68%
42%
83%71%
38%49%
34%
Urban Rural
Effecting Change - Broadband Planning Framework
Many communities have experienced…
• Recession w/o recovery
• Job loss• Attrition• Disinvestment• Apathy• Overall decline
Broadband and technology provide new means of…
• Education• Economic activity• Healthcare• Government
service delivery• Workforce
development
Strategic planning, investment, and improvements in tech…
• Access• Adoption• Use• In these areas…
Which then support…
• Stabilization• Sustainability• Maintenance• Metered growth• Transformation• Which combats
and prevents…
Lead to..
• Leadership development
• Family and youth retention
• Civic engagement• Local human
capital development
www.connectmycommunity.org : www.connectednation.org
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Connected Community Engagement Program
• Multi-sector community broadband planning team
• Community Technology AdvisorsENGAGE
• Identify local assets and current projects
• Assess local broadband access, adoption, and use
ASSESS
• Collaborate to develop a technology action plan, framed by the NBP PLAN
• Build awareness locally via events & media
• Promote status via certificationPROMOTE
Empowering Local, Collaborative, and Data-Driven Technology Planning to Inform Intelligent, Digital
Development
www.connectmycommunity.org : www.connectednation.org
Connected Community Engagement Program
• Is our infrastructure adequate?
• Are we addressing barriers to broadband adoption?
• Are we pursuing meaningful application of broadband?
USE
Agriculture
Econ. Dev.
Talent/ Work-force
Govern-ment
Health-care
Higher Ed.
K-12 Ed.
Libra-ries
Public Safety
Tourism
ADOPTIONDigital
LiteracyPublic
ComputersHome
Adoption Affordability Freq. of Use
ACCESSAvailability Speed Competition
Platform Depen-dency
Middle Mile Mobile
www.connectmycommunity.org : www.connectednation.org
Connected Community Engagement Program
Ogemaw County, MI - Rural area of central Michigan - Trouble getting rural areas connected - County economic development corporation undertaking project to locate and map vertical assets in rural areas as a means to expand wireless internet - Looking to catalog agricultural assets including elevators, silos, water towers, etc.
Washtenaw and Jackson Cos., MI - Rural townships and neighborhoods struggled with high demand, but no infrastructure expansion - Formed a non-profit organization to work to expand broadband access - 92% of those surveyed wanted more choices - Want to construct fiber network and lease to a carrier for operation
Harbor Springs, MI (HarborActive) - Rural, dispersed, and often seasonal population - Wants to improve the digital literacy of the community - Developed their own training program to train groups of all types on the latest technology including social media, tablets, website development, etc. - Wine and Web (most popular)
West Central, MI - Rural area with a need to expand economic development - Instead of focusing on attracting new businesses, programs aimed at retaining, growing, and sustaining those already in the community - MichiganWorks office conducting training programs to get more businesses online with social media and websites
www.connectmycommunity.org : www.connectednation.org
• Widen the Discussion: Cross-sectoral teams/groups/initiatives are the most impactful when addressing local broadband issues.
• Plan for More: Demand for bandwidth and changing definitions perpetuate the digital divide. Plan for and invest in more than you need.
• Collaboration vs. Competition: Us vs. them mentality prevents communication and innovative solutions.
• Don’t Forget Adoption: While pipes are important, don’t forget that just because it’s there doesn’t mean it’s being used in meaningful ways to improve quality of life.
• Identify Best Practices: Talk to your neighbors, find regional/ national interest groups to identify solutions that could work for you.
• Celebrate Success: Announce and build awareness for success, no matter their scale, as well as future initiatives in front of the entire community.
• Establish Partnerships: Better broadband is achieved together not a thing to go and get. Open dialog can lead to mutual benefit.
Lessons Learned
www.connectmycommunity.org : www.connectednation.org
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