re/max benefits and services presentation · re/max benefits and services presentation. re/max...

RE/MAXBenefits and Services

Presentation

RE/MAX International

Objectives

Real Estate Market History of RE/MAX RE/MAX Network RE/MAX Benefits & Services RE/MAX Education & Training RE/MAX Technology RE/MAX Advertising RE/MAX Community Citizenship

State of the Industry

Sub-primeMortgagesHarder to qualifyExcess inventory

Re-salesBuildersForeclosures

RE/MAX Customers

RepeatReferralSign call Internet leadAdvertising

Buyer’s Market

ListingsRight priceTime frameMotivated sellersCommission rateStaging

FIRE sellers!

History ofHistory of

History of RE/MAX

Dave & Gail LinigerCommitted to a better

way for sales associatesFounded in 1973 by

REALTORS forREALTORS

What’s in a Name?

Real Estate / MAXimums

1978Albuquerque90+ balloons

The Hot-Air Balloon

Premier Market Presence

Premier brand name awarenessPremier market sharePremier quality professionalsPremier customer satisfactionPremier web presencePremier community citizenship

RE/MAX Presence

100,000+ RE/MAX Associates7,000+ Offices65 Countries

Top Franchises for 2007

#10 RE/MAX#1 in Real Estate

RE/MAX Florida Region

250 Offices5,000+ Agents

RE/MAX Growth

More agentsMore yard signsMore national advertising fundsMore market shareMore referralsMore business

Everybody Wins

Story of RE/MAXPublished in 2004RE/MAX Comparison with

other companiesNew York & Barnes & Noble

best-seller

NetworkNetwork

RE/MAX #1 in………

Total Worldwide TransactionsTotal Worldwide VolumeOverall Agent ExperienceAgents with DesignationsU.S. Market Share – 17%

Premier Quality Agents

$130,117

$49,300

The Rest

AverageIncome forReal EstateAssociates

Agent Experience

9 Industry AverageIndustry Average

Designations

Benefits andBenefits andServicesServices

Over 100,000 associates to choose from

Negotiate your own fees

No referral fees to RE/MAX International

Online referral form

Best Referral System inReal Estate

Associate Insurance

Major MedicalDentalShort TermMedicare Supplemental

insurance

Luxury Property Program

Affluent buyers/sellersProperty qualifies, not the

agentCLHMSAdvertisingMarketing materials

Luxury Advertising

RE/MAX CommercialRE/MAX Commercial

#1 Real Estate Company - Google$13 billion in volumeCCIM designeesMost of any network

March 2-5, 2009 – Las Vegas

Convention

Awards & Recognition

Club AwardsExecutive Club: $50,000 - $99,999100% Club: $100,000 - $249,999Platinum Club: $250,000 - $499,999Chairman’s Award: $500,000 - $999,999Diamond Award: $1 million+

Career AwardsHall of FameLifetime AchievementCircle of Legends

Icon in the Industry

For the second year in a row, RE/MAX has been rankedamong the Top 200 Brands by Advertising Age magazine

Education &Education &TrainingTraining

RE/MAX University

The more you learn, the more you earn!BroadcastTraining on DemandClassroom

On Demand Content

Agent Training onDemand (ATOD)

Management Training onDemand (MTOD)

PodcastsAudio & Video

1. Buyer’s Market

RE/MAX Satellite Network

RE/MAX T.V.Dish network4 hours/day, 5 days/wkDesignationsCoaching Hall of Fame – primetime

New for 2008!

Town Hall Meetings

NationalApril 14th

LocalRegional VoiceMay 14

FloridaFloridaFlorida

Intensive Education

100 Days to GreatnessAvg 6 transactions

Ultimate Agent$100k to $500k

TechnologyTechnology

RE/MAX Technology

“The future of the real estate business lies intechnically adept real estate agents. Consumersare ready for it, and as always, we intend to bethe leaders in providing our members the tools

to offer the highest quality services to theirbuyers and sellers.”

–Dave LinigerChairman of the Board and Co-Founder

RE/MAX International, Inc.z

Design CenterLeadStreetRE/MAX University

Custom Technology ToolsCustom Technology Tools

remax.comMainstreet

joinremax.com

What does RE/MAX have

RE/MAX Technology Suiteremax.com

MainstreetRU (RE/MAX University)ATOD (Agent Training on Demand)RSN

TechnologyLeadStreetDesign Center

Mainstreet Agent Profile

Enhance your information

Add your professional photo Add listing websites, personal websites,

Add/change designations

Add additional Service Areas

Add Civic activities, hobbies, etc.This is how consumers and other remax affiliates are using to Find an Agent

Agent/Office Profile Page

Enhance your informationOnline via MainstreetNo Cost

Add your professional photo Add listing websites, personal

websites, etc. Add/change designations Add additional Service Areas Add Civic activities, hobbies,

etc.Mainstreet

LeadStreet Stats

# of Live MLSs:

Total Listings available:

% of total US listings:

How to Accept Leads

LeadStreet (sample)

Email (sample)

PDACell phone (text message only)

How to Accept Leads

LeadStreet (sample)

Email (sample)

PDACell phone (text message only)

What does theconsumer want?

LeadStreet/Contact Record/ActivityTab – (view)

LeadStreet/Contact Record/ListingTab – (view)

Viewing Contacts -Activities

What does theconsumer want?

LeadStreet/Contact Record/ActivityTab – (view)

LeadStreet/Contact Record/ListingTab – (view)

Contacts: Listing Tab

Albuquerque

What can you do?

Send the contact an email fromLeadStreet

Put them on a Drip Campaign(view)

Add your client base to LeadStreetEnhance your Listings in LeadStreet

Internet Consumers

General Facts:General Facts: Spend 30 minutes searching

for a product/service Visit 5 different company web-sites Complete 3 inquiry forms

(lead forms) 90% of Internet buyers are “very satisfied” when contacted the same

day as submitting an online inquiry

From LeadQual study

Contacts: Campaign Tab

Your Mainstreet Username.remax.com

Rmcnicholas.remax.com

Youhavethe

abilityto addpages,links,anddatahowyou

see fit

Design Center

Flyers & BrochuresProperty CardsPostcardsWeb CommercialsSlideshowsAnd Much More

Flyers

Postcards

Multimedia

Slideshow Tours:Long Beach, CA Slideshow

Web Commercials:RecruitingReal listingSB Home

eCards:New Home eCardHoliday eCard

Virtual ToursListing

AdvertisingAdvertisingand Trademark/Graphicand Trademark/Graphic

StandardsStandards

Advertising Goals

Create “Top of Mind” awarenessReach target audienceReinforce excellence

Advertising Strategy

Four tiered approachNational AdvertisingRegional AdvertisingOffice Advertising/MarketingIndividual Agent Advertising/Marketing

Consumer Viewing Trends

TV- 30 hours per week (+5%) Radio- 18.8 hours per week (+4%) Newspapers- 3.2 hours per week (-7%)Magazines-2.3 hours per week (-11%) Internet-3.7 hours per week (+75%) Home Video-1.5 hours per week (+75%) Video games- 1.6 hours per week (+25%)

Share of Voice – T.V.

0% 0%0

RE/MAXRE/MAX C21 PRUDENTIAL CBANKER GMAC ERA REALTYEXECS

KELLERWILLIAMS

National Television AdvertisingNational Television Advertising

Primetime

Early Morning

Evening News

Hispanic TelevisionUnivision, Telefutura, Telemundo

National Print AdvertisingNational Print Advertising

National Radio AdvertisingNational Radio Advertising

Internet AdvertisingInternet Advertising

Optimizing natural, organicsearch by focused keywordsand copy

Implemented Paid search inMarch with popular searchengines such as Google,Yahoo, & MSN

Launched new commercialswith focus on remax.com

Regional Ad Fund DMAs Prioritization of spending Current Ad Fund fee:

$125$40 National$5 Creative & Promotional$1 Reserve$79 Local

Sports Marketing

17,000 Competitors46 countries

National Television – ESPN20 hours

International TelevisionEurope, Japan, Canada

Sports Marketing

200 Race Tracks26 states

National Television –SPEED Channel

RE/MAX Wins EveryWeek

RE/MAX Trademarks

Slogans

“Above the Crowd” “The Real Estate Leaders” “Outstanding Agents…Outstanding Results”

Premier CommunityPremier CommunityCitizenshipCitizenship

Children’s Miracle Network

$70 million raised for Children’s Miracle NetworkFlorida was a leader

Efforts raised by:Miracle home programHonor card programMiracle office programMiracle home yard sign ridersOnline donation capabilitiesNew Ad Spot

Komen for the CureKomen for the Cure

Co-sponsor of Survivor RecognitionProgram

Race for the Cure has raised more than$240 Million for research since 1982

Sold for the Cure

Download marketing materials

“Nobody sells more real estate than…”

Thank you!

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