re/max benefits and services presentation · re/max benefits and services presentation. re/max...
TRANSCRIPT
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RE/MAXBenefits and Services
Presentation
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RE/MAX International
Objectives
Real Estate Market History of RE/MAX RE/MAX Network RE/MAX Benefits & Services RE/MAX Education & Training RE/MAX Technology RE/MAX Advertising RE/MAX Community Citizenship
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RE/MAX International
State of the Industry
Sub-primeMortgagesHarder to qualifyExcess inventory
Re-salesBuildersForeclosures
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RE/MAX International
RE/MAX Customers
RepeatReferralSign call Internet leadAdvertising
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RE/MAX International
Buyer’s Market
ListingsRight priceTime frameMotivated sellersCommission rateStaging
FIRE sellers!
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RE/MAX International
History ofHistory of
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RE/MAX International
History of RE/MAX
Dave & Gail LinigerCommitted to a better
way for sales associatesFounded in 1973 by
REALTORS forREALTORS
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RE/MAX International
What’s in a Name?
Real Estate / MAXimums
==
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RE/MAX International
1978Albuquerque90+ balloons
The Hot-Air Balloon
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RE/MAX International
Premier Market Presence
Premier brand name awarenessPremier market sharePremier quality professionalsPremier customer satisfactionPremier web presencePremier community citizenship
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RE/MAX International
RE/MAX Presence
100,000+ RE/MAX Associates7,000+ Offices65 Countries
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RE/MAX International
Top Franchises for 2007
#10 RE/MAX#1 in Real Estate
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RE/MAX International
RE/MAX Florida Region
250 Offices5,000+ Agents
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RE/MAX International
RE/MAX Growth
More agentsMore yard signsMore national advertising fundsMore market shareMore referralsMore business
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RE/MAX International
Everybody Wins
Story of RE/MAXPublished in 2004RE/MAX Comparison with
other companiesNew York & Barnes & Noble
best-seller
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RE/MAX International
NetworkNetwork
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RE/MAX International
RE/MAX #1 in………
Total Worldwide TransactionsTotal Worldwide VolumeOverall Agent ExperienceAgents with DesignationsU.S. Market Share – 17%
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RE/MAX International
Premier Quality Agents
$130,117
$49,300
The Rest
AverageIncome forReal EstateAssociates
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RE/MAX International
Agent Experience
13.8
9 Industry AverageIndustry Average
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RE/MAX International
Designations
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RE/MAX International
Designations
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RE/MAX International
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RE/MAX International
Benefits andBenefits andServicesServices
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RE/MAX International
Over 100,000 associates to choose from
Negotiate your own fees
No referral fees to RE/MAX International
Online referral form
Best Referral System inReal Estate
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RE/MAX International
Associate Insurance
Major MedicalDentalShort TermMedicare Supplemental
insurance
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RE/MAX International
Luxury Property Program
Affluent buyers/sellersProperty qualifies, not the
agentCLHMSAdvertisingMarketing materials
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RE/MAX International
Luxury Advertising
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RE/MAX International
RE/MAX CommercialRE/MAX Commercial
#1 Real Estate Company - Google$13 billion in volumeCCIM designeesMost of any network
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RE/MAX International
March 2-5, 2009 – Las Vegas
Convention
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RE/MAX International
Awards & Recognition
Club AwardsExecutive Club: $50,000 - $99,999100% Club: $100,000 - $249,999Platinum Club: $250,000 - $499,999Chairman’s Award: $500,000 - $999,999Diamond Award: $1 million+
Career AwardsHall of FameLifetime AchievementCircle of Legends
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RE/MAX International
Icon in the Industry
For the second year in a row, RE/MAX has been rankedamong the Top 200 Brands by Advertising Age magazine
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RE/MAX International
Education &Education &TrainingTraining
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RE/MAX International
RE/MAX University
The more you learn, the more you earn!BroadcastTraining on DemandClassroom
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RE/MAX International
On Demand Content
Agent Training onDemand (ATOD)
Management Training onDemand (MTOD)
PodcastsAudio & Video
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RE/MAX International
1. Buyer’s Market
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RE/MAX International
RE/MAX Satellite Network
RE/MAX T.V.Dish network4 hours/day, 5 days/wkDesignationsCoaching Hall of Fame – primetime
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RE/MAX International
New for 2008!
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RE/MAX International
Town Hall Meetings
NationalApril 14th
LocalRegional VoiceMay 14
FloridaFloridaFlorida
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RE/MAX International
Intensive Education
100 Days to GreatnessAvg 6 transactions
Ultimate Agent$100k to $500k
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RE/MAX International
TechnologyTechnology
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RE/MAX International
RE/MAX Technology
“The future of the real estate business lies intechnically adept real estate agents. Consumersare ready for it, and as always, we intend to bethe leaders in providing our members the tools
to offer the highest quality services to theirbuyers and sellers.”
–Dave LinigerChairman of the Board and Co-Founder
RE/MAX International, Inc.z
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RE/MAX International
Design CenterLeadStreetRE/MAX University
Custom Technology ToolsCustom Technology Tools
remax.comMainstreet
joinremax.com
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RE/MAX International
What does RE/MAX have
RE/MAX Technology Suiteremax.com
MainstreetRU (RE/MAX University)ATOD (Agent Training on Demand)RSN
TechnologyLeadStreetDesign Center
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RE/MAX International
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RE/MAX International
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RE/MAX International
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RE/MAX International
Mainstreet Agent Profile
Enhance your information
Add your professional photo Add listing websites, personal websites,
etc.
Add/change designations
Add additional Service Areas
Add Civic activities, hobbies, etc.This is how consumers and other remax affiliates are using to Find an Agent
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RE/MAX International
Agent/Office Profile Page
Enhance your informationOnline via MainstreetNo Cost
Add your professional photo Add listing websites, personal
websites, etc. Add/change designations Add additional Service Areas Add Civic activities, hobbies,
etc.Mainstreet
BE
FO
RE
AF
TE
R
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RE/MAX International
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RE/MAX International
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RE/MAX International
LeadStreet Stats
# of Live MLSs:
Total Listings available:
% of total US listings:
537
4.6M
90%
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RE/MAX International
How to Accept Leads
LeadStreet (sample)
Email (sample)
PDACell phone (text message only)
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RE/MAX International
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RE/MAX International
How to Accept Leads
LeadStreet (sample)
Email (sample)
PDACell phone (text message only)
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RE/MAX International
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RE/MAX International
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RE/MAX International
What does theconsumer want?
LeadStreet/Contact Record/ActivityTab – (view)
LeadStreet/Contact Record/ListingTab – (view)
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RE/MAX International
Viewing Contacts -Activities
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RE/MAX International
What does theconsumer want?
LeadStreet/Contact Record/ActivityTab – (view)
LeadStreet/Contact Record/ListingTab – (view)
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RE/MAX International
Contacts: Listing Tab
Albuquerque
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RE/MAX International
What can you do?
Send the contact an email fromLeadStreet
Put them on a Drip Campaign(view)
Add your client base to LeadStreetEnhance your Listings in LeadStreet
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RE/MAX International
Internet Consumers
General Facts:General Facts: Spend 30 minutes searching
for a product/service Visit 5 different company web-sites Complete 3 inquiry forms
(lead forms) 90% of Internet buyers are “very satisfied” when contacted the same
day as submitting an online inquiry
From LeadQual study
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RE/MAX International
Contacts: Campaign Tab
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RE/MAX International
Your Mainstreet Username.remax.com
Rmcnicholas.remax.com
Youhavethe
abilityto addpages,links,anddatahowyou
see fit
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RE/MAX International
Design Center
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RE/MAX International
Design Center
Flyers & BrochuresProperty CardsPostcardsWeb CommercialsSlideshowsAnd Much More
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RE/MAX International
Flyers
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RE/MAX International
Postcards
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RE/MAX International
Multimedia
Slideshow Tours:Long Beach, CA Slideshow
Web Commercials:RecruitingReal listingSB Home
eCards:New Home eCardHoliday eCard
Virtual ToursListing
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RE/MAX International
AdvertisingAdvertisingand Trademark/Graphicand Trademark/Graphic
StandardsStandards
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RE/MAX International
Advertising Goals
Create “Top of Mind” awarenessReach target audienceReinforce excellence
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RE/MAX International
Advertising Strategy
Four tiered approachNational AdvertisingRegional AdvertisingOffice Advertising/MarketingIndividual Agent Advertising/Marketing
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RE/MAX International
Consumer Viewing Trends
TV- 30 hours per week (+5%) Radio- 18.8 hours per week (+4%) Newspapers- 3.2 hours per week (-7%)Magazines-2.3 hours per week (-11%) Internet-3.7 hours per week (+75%) Home Video-1.5 hours per week (+75%) Video games- 1.6 hours per week (+25%)
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RE/MAX International
Share of Voice – T.V.
4%4%
8%9%
48%
26%
0% 0%0
500
1000
1500
2000
2500
3000
3500
4000
4500
RE/MAXRE/MAX C21 PRUDENTIAL CBANKER GMAC ERA REALTYEXECS
KELLERWILLIAMS
Adu
lt25
-54
GR
P's
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RE/MAX International
National Television AdvertisingNational Television Advertising
Primetime
Early Morning
Evening News
Cable
Hispanic TelevisionUnivision, Telefutura, Telemundo
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RE/MAX International
National Print AdvertisingNational Print Advertising
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RE/MAX International
National Radio AdvertisingNational Radio Advertising
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RE/MAX International
Internet AdvertisingInternet Advertising
Optimizing natural, organicsearch by focused keywordsand copy
Implemented Paid search inMarch with popular searchengines such as Google,Yahoo, & MSN
Launched new commercialswith focus on remax.com
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RE/MAX International
Regional Ad Fund DMAs Prioritization of spending Current Ad Fund fee:
$125$40 National$5 Creative & Promotional$1 Reserve$79 Local
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RE/MAX International
Sports Marketing
17,000 Competitors46 countries
National Television – ESPN20 hours
International TelevisionEurope, Japan, Canada
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RE/MAX International
Sports Marketing
200 Race Tracks26 states
National Television –SPEED Channel
RE/MAX Wins EveryWeek
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RE/MAX International
RE/MAX Trademarks
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RE/MAX International
Slogans
“Above the Crowd” “The Real Estate Leaders” “Outstanding Agents…Outstanding Results”
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RE/MAX International
Premier CommunityPremier CommunityCitizenshipCitizenship
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RE/MAX International
Children’s Miracle Network
$70 million raised for Children’s Miracle NetworkFlorida was a leader
Efforts raised by:Miracle home programHonor card programMiracle office programMiracle home yard sign ridersOnline donation capabilitiesNew Ad Spot
New
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RE/MAX International
Komen for the CureKomen for the Cure
Co-sponsor of Survivor RecognitionProgram
Race for the Cure has raised more than$240 Million for research since 1982
Sold for the Cure
Download marketing materials
New
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RE/MAX International
“Nobody sells more real estate than…”
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RE/MAX International
Thank you!