reputation management with a purpose

WebinarsOctober 13, 14, 15

Reputation Management with a Purpose

PresentersKen Kremers Kevin McDonald

Reputation Management?

What is it?Why does it matter?How do you manage your agency’s reputation?

Online Reputation

● Do you show up in search? (you do)○ product and service searches○ branded searches

● How do you look?

Two Components

NAP and ReviewsRole in search visibility

Opportunities for Visibility

● Google+ Business profile● Website pages● Reviews on other websites

○ Yelp○ Facebook○ YP

Search: Insurance Agent Chicago IL

Off website factors

Search Visibility

Visibility Factors

Source: Moz.com 2014 Local Ranking Factors

Reputation management

Off website factors you can and should be managing add up to 55%

External Location Signals (Listings - NAP) 16%G+ Profile Categories, etc. 15%Review Signals 10%Social Signals 6%

Sub Total 47%

Behavioral/Mobility Signals* 8%

Total 55%

*Click-throughs are heavily influenced by the presence of reviews

Branded SearchesVariation on your nameHighest volume of search traffic

How does the drive by look?

How Important are Reviews?

92% of consumers read them87% won’t do business with low rated69% believe reviews older than 3 months not valid

Source: 2015 Bright Local Consumer Reviews Survey

Filter by ReviewsGoogle has started adding filters, including for reviews, to local search results.

Source: 2015 Bright Local Consumer Reviews Survey

Reputation Management?

What is it?Why does it matter?How do you manage your agency’s reputation?

Reputation Management?

What is it?Why does it matter?How do you manage your agency’s reputation?

Rep Man Dashboardand Review Generator communications

Rep Man - Reviews

● Reputation Intelligence● Local SEO● Hyper Local SEO● Competitor Monitoring● Optional DFY

Manage

● Email notifications● Respond from one place● Measure progress● Quantity● Quality● Diversity

Generate Reviews

● One-off emails● Web page widget● Review Generator Process

(new clients)

One-off Emails

Set up and send from the Rep Man dashAdd to agency management system

Web Page Widget

Review Generator - New Clients

Sequence● Thank you● Feedback - Review● Ask for referral● Presumptive Opt-in

Confluency does it for you

Rep Man Cost● Rep Man Dashboard

○ Reputation Intelligence○ Local SEO○ Hyper Local SEO○ Competitor Monitoring○ Optional DFY

● Review Generator Email Sequence

Set Up: $ 0Rep Man Monthly: $29Review Generator DFY: $20

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Contact

Ken Kremersken@cfluent. com

877.351.2600 ext. 1