respage introduction for ginkgo

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RespageWhatDo for Ginkgo

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Respage Social Media Platforms for the Multifamily Industry

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The Changing Landscape of Multifamily Marketing

Newspapers

Apartment guides

Internet listing sites

Property management and community websites

SEO and PPC

Social Media

timeline

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How Social Media Shifts the Conversation

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Any consumer can easily (and at no cost) use the web as a publishing platform

You no longer control the conversation… and by the way, your prospects are more likely to trust a complete stranger than you

Responses are time stamped so timely responses are required

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Challenges of Marketing in a Social World

Building brand and reputation in a world where you don’t control the conversation

Responding to consumers talking about you in a timely and appropriate manner

Social networking platforms preferred by younger residents – need to build systems to manage customer communication

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Opportunities of Marketing in a Social World

Allows you to sell your “softer side”

Additional platforms provide search engine optimization opportunities

Build interaction and engagement within resident community

Eliminate printed communications/go “green”

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Facebook and Twitter

More than 1 billion active users

Approximately 160 million Facebook users in

the US

More than 500 million registered

users

340 million tweets and 1.6 billion

search queries every day

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What is Respage?

Respage is a social media management solution created especially for the multifamily industry

Full service and self service social media management platforms available

Respage is used by

Hundreds of apartment communities

Some of the largest and most well-respected national and regional property management companies

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Why Respage Full Service Solutions?

You don’t have time

You’re not sure where to start

You want site level to stay focused on leasing and resident relations

Respage knows the multifamily industry

10+ years as a multifamily vendor

Managing almost 1000 social media campaigns for apartment communities

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How Respage Can Help

Effective, easy to implement service that helps property managers communicate with, listen and respond to their residents.

Help implementing the social media initiatives you don't have the time or expertise to execute in house.

Goals: help you facilitate communication, improve customer service and resident retention, increase leads

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Exactly What Do You Get with Respage?

Posting of your content to social networks

(e.g. Facebook, Twitter & more)

We monitor and respond to comments made on your social media pages

Property and community level account management

Dashboard that provides access to analytics and self service posting and monitoring social media tools

Optional content development services available

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Posting

Submit new posts to

support@respage.com or use

our online form

One email is all you need to post

to Facebook, Twitter & more

All posts made within one

business day

Login available for last minute /

emergency posts

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Monitoring

No need to monitor social media pages throughout the day

Respage will respond to general comments or get in touch with you when specific answers are required

All comments read and manually classified to ensure accurate reporting on social media usage and sentiment

Notification sent when responses are made on your behalf

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Account Management

Account managers assigned at both the community and property management/marketing level

Rollout includes web-based training for site personnel

Monthly calls to discuss strategy and results as well as provide retraining

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Results with Respage

Better communication More consistent and timely Encourages bi-directional communication Lets residents communicate their preferred way Requires less of your time

Keep focused onsite prospect/resident interactions Avoid time consuming day-to-day social media posting and

monitoring management Limits interruptions

More consistent posting

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Introducing Respage Express

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Self service social media platform

Key features Post to

Facebook, Twitter, WordPressblogs, YouTube and more

Monitor and respond to comments posted on Facebook, Twitter, YouTube and your blog

Monitor your reputation on major rating and review sites including ApartmentRatings.com, Yelp, Citysearch and Google+ Local

Reputation monitoring via Google Alerts

Email alerts

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Introducing Respage Express

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Manage social media for multiple communities Easily monitor and manage social media for one or hundreds of communities Additional logins available so property and regional managers can access their

campaigns and analytics

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Frequently Asked Questions

What is your minimum contract length?

3 months

Do I need to use your moderation or content service?

No, both moderation and content services are optional and can be easily added or subtracted from your service

How many companies work with you?

We currently assist about 1000 communities with some aspect of social media or reputation management.

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For More Information

Schedule webinar support@respage.com

Get more information www.respage.com

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