restricted information copyright 2009 usps mtac usps demand chain bob bernstock usps president...

Restricted InformationCopyright 2009 USPS

MTAC

USPS Demand ChainBob BernstockUSPS President

Mailing & Shipping Services

April 29, 2009

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Agenda

I. USPS Customer Facing Business System A. Supply ChainB. Demand ChainC. Customer Facing Business System

II. Mailing and Shipping ServicesA. OverviewB. StrategyC. SalesD. Channels- RetailE. Channels – Web, Mobile, Contact CenterF. Business UnitsG. Business Units – Marketing Mail

III. Summary

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A. USPS Supply Chain Organization

SupportFunctions

• Engineering• Facilities• Sustainability• IMB & Address Quality

USPS Supply Chain

BusinessSystems

• Retail Operations• Network Operations• Delivery Operations

GeographicAreas

• Eastern Area• Great Lakes Area• New York Metro Area• Northeast Area• Pacific Area• Southeast Area• Southwest Area• Western Area• Capital Metro Area

I. USPS Customer Facing Business SystemI. USPS Customer Facing Business System

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B. The Demand Chain Organization

USPS Demand Chain(Revenue Generation)

BusinessUnits

• Expedited Shipping• Ground Shipping• Marketing Mail• Transactions &

Correspondence

SupportFunctions

• Strategy• Advertising• Sales• Market Research• Pricing• Corporate

Communication

Customer Channels

• Retail• Web• Call Center

I. USPS Customer Facing Business SystemI. USPS Customer Facing Business System

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C. The Customer Facing Business System

USPSSupply Chain

BusinessSystems

Geographic Areas

Support Functions

Customers

USPS Demand Chain(Revenue Generation)

BusinessUnits

Customer Channels

Support Functions

MeetCustomer

Needs

• Organized to meet the needs of the USPS customer and collaborate with the USPS Supply Chain, as well as external partners, alliances and suppliers.

USPS

SuppliersPartners & Alliances

USPS Supply

ManagementCollaborateCollaborate

I. USPS Customer Facing Business SystemI. USPS Customer Facing Business System

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II. Mailing & Shipping Services

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Robert F. BernstockPresident

Mailing and Shipping Services

Tim HealyRetail Products

& Services

Gary ReblinExpedited Shipping

Jim CochraneGround Shipping

Sharon DanielStrategy

Joyce CarrierMedia Planning & Advertising

Jane LangdonInternet Channel

& Solutions

Greg WhitemanMarket Research

Steve MonteithTransactions & Correspondence

Tom FotiMarketing Mail

Business Units Channels Strategy and Support

Susan PlonkeySales

A. Overview

II. Mailing & Shipping ServicesII. Mailing & Shipping Services

Pricing

Corporate Communications

Stephen M. KearneySVP

Customer Relations

Consumer Advocate

Customer Relations –

Events

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Project Management

B. Strategy

II. Mailing & Shipping ServicesII. Mailing & Shipping Services

Strategic Financial Planning

Sharon DanielStrategy

Strategic Alliances

Management

PerformanceAnalysis

Business Development

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C. Channels – Retail and Commercial

II. Mailing & Shipping ServicesII. Mailing & Shipping Services

Special Services

Consumer Products &Licensing

Tim HealyRetail

Retail Service BMEU

Operations

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D. Channels – Web, Mobile, Contact Center and Commercial

II. Mailing & Shipping ServicesII. Mailing & Shipping Services

ContactCenters

USPS.COM

Jane LangdonWeb, Mobile,

Contact Centers

USPS.COMRe-launch

Postal One

Operations

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E. Business Units

II. Mailing & Shipping ServicesII. Mailing & Shipping Services

Robert F. BernstockPresident

Mailing and Shipping Services

Gary ReblinExpedited Shipping

Jim CochraneGround Shipping

Steve MonteithTransactions & Correspondence

Tom FotiMarketing Mail

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F. Business Units – Marketing Mail

II. Mailing & Shipping ServicesII. Mailing & Shipping Services

Direct Mail

Tom FotiMarketing Mail

Large Advertisers

Small Business

New Products

Periodicals,Catalogs,

Saturation Segment

Periodicals

Catalogs

SaturationSegment

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The Customer Facing Business System

USPSSupply Chain

BusinessSystems

Geographic Areas

Support Functions

Customers

USPS Demand Chain(Revenue Generation)

BusinessUnits

Customer Channels

Support Functions

MeetCustomer

Needs

• Organized to meet the needs of the USPS customer and collaborate with the USPS Supply Chain, as well as external partners, alliances and suppliers.

USPS

SuppliersPartners & Alliances

USPS Supply

ManagementCollaborateCollaborate

III. SummaryIII. Summary