result driven design
Post on 19-Jun-2015
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HELLO.
I am Robert
I like beautiful things
RESULT DRIVEN DESIGN
trends come and go
skeuomorphism
flat design
one adamant
rule
the manifest of simplicity
keep it simple stupid
users are in a terrible rush
2 seconds
clean your table
people tend to use every available pixel
special offers, new products,
best seller, recommendations,
…
will this work?
*gulp*
simple rules
use whitespace to create
balance and tension
only present those elements that are REALLY needed
drop the centerfold !
it is 2014, users are not
afraid to scroll.
stop using trillions of image sliders
focus on primary action and repeat it
Be thrifty with colors
offer little options
put weight on importance
use landing pages
use icon labels
use upfront progress 15%
merge similar functions
forms are awful… try fewer fields
be smart with validation
follow conventions
guide your users
performance matters
make it BIG
think content first
tell a story
rise interest
…
thank you.
@rzierhofer
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