results rule: how to sell anything to anyone in oil & gas - energy digital summit 2014

@JamesHahnII

Results Rule: How to Sell Anything to Anyone in Oil & Gas

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@JamesHahnII

Results Rule

• Increased Blog Traffic by Over 2,000% in One Month

• Attained Over 1,900 Email Opt-ins in less than 6 months

• Multiplied Social Following by 2-5x Across All Platforms

• 150 Leads with ONE Blog Post

@JamesHahnII

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The Formula

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Steal from the Best

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Even in Late Night

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Email, Email, Email, Email, and Email!

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Derek Halpern

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Do You See a Pattern?

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What Does Michael Want?

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Social Media Examiner

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255,000 Daily Subscribers!

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Content Marketing Institute

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Author Bio, Call to Action

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Pippity, Pippity, POP!

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One Page, One Goal

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Intentional Conversion Paths

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That Escalated Quickly

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Call to Action Much?

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Absurd Simplicity

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Custom Paths for Each Persona

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Great Hockey Teams

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Sales Copy that Converts

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Clear and Concise Calls to Action

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Optimized Landing Pages

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Serving with Content

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Selling < Helping

“Youtility is marketing so useful, people would pay for it (if you asked them). It’s marketing customers actually want, instead of marketing that companies think they need.” - Jay Baer, NYT Best-Selling Author of Youtility

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Give People What They Want

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Keep it Real, Costanza!

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Search Engine Optimization (SEO)

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The Content Wrangler

“(Quality content) is written for human, but optimized for machines.” - Scott Abel

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All the Cool Kids Use WordPress

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Google Keyword Planner

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WordPress SEO by Yoast

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Detailed Page Analysis

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Formula

Content that Serves +Tactics that Rank Prospects that Buy

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Thank You!