Sell me anything*

Sell me…

“Sell methis pen”

It’s a trap!

“The” pen

4 easy steps

4 easy steps

4 easy steps

4 easy steps

Ask 1000questions

Ask 1000questions

Ask 1000questions

Know yourcustomers

Know yourcustomers

Know yourcustomers

Know yourcustomers

Empathy

Define the right‘persona’

Try to solve their

problem

Problem → Opportunity

Have no probs?Createsome!

“I do (not) use them,

and you notice it”

“I do (not) use them,

and you notice it”

…stressedafter parent-

teacher’s meeting?

Xmas or Easter gifts?

4 aunt or grandpa?

Gets warm →peeling lips, cracked skin

Some more tricks!

Tell astory

Tell astoryJelani, 3 year-old kid, Ghana

Versioning

“Footin the door”

SocialGoal

Always be loyal & reliable

*Digdeep

Now… Sell me these cosmetics!

Thanks!@franzbona