sell me your (medical) data - trial-in pharma
TRANSCRIPT
Nir Erez
Sell me your (medical) data
Disclaimer• This presentation is intended for informal purpose only and
does not replace independent professional judgment• The views and opinions expressed in this presentation and on
the following slides are those of the presenter • Examples presented are for clarification and illustration.• This document represents no guidance or advice.
Nir Erez• Consultant for MSD, EMD Serono, Astrazeneca
If I were a Cancer patient…
Cure
Saved
REQUEST to be EVALUATED by a healthcare professional in order to provide TREATMENT
If I were a Cancer patient…
Evaluation actions
Measure
Report
Document
DATA
Person’s right to privacy?PATIENT
TreatmentCure
SavedBIG DATA
PublicSocial
Business
“Sell me your (medical) data”p
Risk to the Patient?
Rights, Safety and Well-being
Case I – The INTENT of the BuyerMatching clinical trials to cancer patient’s own medical record
• No change• Change
“Sell me your (medical) data”
Case II – • Breast cancer patients medical records• Fully inserted into a huge database• Search for clues and patterns in common
PATTERNS FOUND!
“Sell me your (medical) data”
Clinical Trials
PROGRESS PUBLIC HEALTH, better treatments, better understanding
January 12, 2016
President Barack Obama announced the establishment of Cancer Moonshot.
Medical data put the healthcare industry in a sensitive position
Cure
Saved
Thank you