results survey

Results Survey

1. Introduction

2. Purpose of trip

3. Shopping expenses

4. TAXFREE shopping

5. Characteristics of the travellers

6. Conclusion

Contents

Purpose of the survey: better understand the purchasing behavior of Chinese tourists in Belgium and Europe

Selected period: from December 2010 to August 2011, twice a week on average ; including the three golden weeks:

- New Year’s Day - Chinese New Year - International Labour Day

Location : National Airport of Brussels in Zaventem : tourists going home

Target: Chinese travelers of Hainan Airlines

Questionnaires: two types of questionnaires completed: – Brussels Airport questionnaire (questionnaire A, not only on the purchasing behavior)

                          – WBT questionnaire (Questionnaire B), including 3 questions for Hainan Airlines

Satisfactory answers: 486 in total: 321 for WBT, 174 for Brussels Airport

Partners: Brussels Airport, Hainan Airlines, Global Blue, WBT (Wallonia & Brussels Tourism)

Introduction

1. Introduction

2. Purpose of trip

3. Shopping expenses

4. TAXFREE shopping

5. Characteristics of the travellers

6. Conclusion

Contents

What is the main reason for this trip?

1. Introduction

2. Purpose of trip

3. Shopping expenses

4. TAXFREE shopping

5. Characteristics of the travellers

6. Conclusion

Contents

Did you do some shopping at airport?

Yes: 65% No: 35%

If « yes » ,What did you buy? (multiple choice)

Shopping at airport

Amount spent for shopping (airport)

Shopping during the journey

Did you do some shopping in Belgium?

Yes: 60% No: 40%

If « yes » ,What did you buy? (multiple choice)

In Belgium

Brand products consumed Did you buy the famous brand?

Yes: 56% No: 44%

If « yes » , What brand did you buy (multiple choice)

Amount spent for shopping (In Belgium)

Die you shop in other countries / cities in Europe?

Yes: 63% No: 37%

If “yes”, , in which cities?

In Europe

Amount spent for shopping (In Belgium & In Europe)

1. Introduction

2. Purpose of trip

3. Shopping expenses

4. TAXFREE shopping

5. Characteristics of the travellers

6. Conclusion

Contents

TAXFREE shoppingDo you know that you can claim the VAT on your purchases ?

Yes: 65% No: 31%

If “yes”, how did you know?(multiple choice)

No answer: 4%

If “yes”, does the logo determine the choice of the store?

Yes: 27% No: 27% Not really : 46%

Are you well informed about the procedure TAXFREE?

Yes: 60% No: 40%

If “yes”, how did you know?(multiple choice)

Are you happy with the service TAXFREE refund at the airport?

1) With the Customs office

Yes:73% No:26% Average:2%

If « No » why?

2) With the counter

Yes:81% No:17% Average:2%

If « No » why?

1. Introduction

2. Purpose of trip

3. Shopping expenses

4. TAXFREE shopping

5. Characteristics of the travellers

6. Conclusion

Contents

Characteristics of the travellers

Men : 57%

Sex

Women : 43%

Age

Profession

Which province/city are you from?

1. Introduction

2. Purpose of trip

3. Shopping expenses

4. TAXFREE shopping

5. Characteristics of the travellers

6. Conclusion

Contents

Conclusion

The level of consumption of Chinese tourists in Europe is growing at a fast pace.

From January to October, the consumption of Chinese tourists in Europe has experienced an increase by 99% over the previous year.

We must take full advantage of the direct flights between China et Brussels.

We must understand as much as possible the shopping behavior and the spending habits of Chinese tourists to attact more and make them stay.

Our contact

Dominique ANDRE & WANG Yan

Manager New Markets – Assistant Chinese Market

Wallonie- Bruxelles Tourisme 30, rue St Bernard - B - 1060 Bruxelles

Tel : +32 (0)2 504 02 62 - Email : dominique.andre@opt.be Tel : +32 (0)2 504 02 20 - Email : yan.wang@opt.be

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